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    Home » Media Made Easy: Ateliere IBC2023 Showcase Boasts Key Operational Cost Savings, Content Monetization and New Business Continuity Solutions

    Media Made Easy: Ateliere IBC2023 Showcase Boasts Key Operational Cost Savings, Content Monetization and New Business Continuity Solutions

    By GrithausTuesday, August 29, 2023Updated:Sunday, July 7, 2024No Comments2060 Views
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    Cloud-native SaaS media supply chain platform empowers businesses to reduce operational expenses and disaster recovery costs by 70% or more

    Century City, CA -- (SPW) --

    Ateliere Creative Technologies, an innovative cloud-native content supply chain management and distribution platform, invites IBC2023 attendees to learn how its solutions enable businesses to cut operational expenses, protect high-value IP, and support a seamless media asset management (MAM) migration to the cloud.

    Ateliere’s modern, cloud-native media supply chain solutions, Ateliere Connect™ and Ateliere Discover™, make it easy for content owners and distributors to leverage the full potential of cloud scalability and performance. Easy-to-use tools empower users to manage content libraries, service-level agreements (SLAs), packaging and global distribution with the utmost operational efficiency. Ateliere solutions can be deployed in days, as opposed to months, thanks to its low-code/no-code approach. The SaaS business model requires no upfront payment and enables users to budget for capital expenditure with certainty.

    "As the Media and Entertainment landscape continues to navigate through financial and operational challenges, there has never been a more important time to look to cloud-native solutions that push the bar and deliver more value and align with your business strategies," says Ateliere CRO Kira Baca. "Technology should be a strategic partner: nimble, flexible, and innovative, now and throughout its lifecycle. Supply chain technology should be automated and go upstream and downstream, and the ROI should be obvious and provable. That's what we are focused on at Ateliere – providing partnership and value that continues to grow. Our solution delivers on our customers’ needs now, and their strategic goals for the future – shortened time to market, cost reduction, scalability, and revenue growth."

    Ateliere Solutions’ Benefits Shown at IBC2023:

    • Reduce Operational Expenses by 70% or More  Ateliere’s cloud-native platform is designed to eliminate content duplication and reduce video storage with proprietary AI-powered FrameDNATM technology. Combined with the IMF component-based approach, Ateliere users can reduce their cloud storage footprint up to 90%. And, with Ateliere's ‘save now, pay later’ model, users achieve substantial cost reductions of 70% and more on cloud storage expenses.
    • Protect High-Value IP with Business Continuity and Disaster Recovery Solutions  Ateliere’s highly resilient easy-to-action, cloud-native disaster recovery solution, Ateliere Connect, eliminates vulnerability for self-hosted, on-premise content archive storage. Ateliere Connect works alongside primary on-premise or hybrid systems, facilitating seamless failover and ensuring uninterrupted media operations. Because it’s cloud-based, there’s minimal to no downtime when it comes to deployment.
    • Seamlessly Migrate MAM Into the Cloud  Media companies can avoid the complexity of traditional MAM solutions by quickly and efficiently centralizing content in the Ateliere Connect Content Hub. Unlike most cloud-based solutions, Ateliere is cloud-native and designed to fully leverage the cloud's scalability, elasticity, resilience and flexibility. Ateliere Connect Content Hub tracks both descriptive and technical metadata, enabling customers to easily identify anomalies with precision. It removes content duplication, orphaned assets and other daily headaches. Everything content owners need to monetize premium content is at their fingertips.
    • More on Ateliere Connect and Ateliere Discover  Ateliere Connect is a cloud-native media supply chain solution that helps media companies of all sizes manage and deliver their video content to multiple endpoints. Key highlights include 75-90% less storage costs using our proprietary FrameDNA technology and deduplication process, native IMF and component-based workflows, as well as  simplified recipe-based packaging and delivery. Companies looking to harness the power of IMF without adopting headaches can benefit from Connect’s unique capability to blend IMF and flat file workflows up and down the media supply chain. Microservices and a robust API enable efficiency from ingest to quality control (QC), packaging and delivery, as well as integration of business and legacy media asset management (MAM) systems, optimizing flow and transparency of work orders, billing and inventory.

    Ateliere Discover is a white-label OTT solution that monetizes asset libraries on smart TVs and mobile apps with targeted audience analytics. With Ateliere Discover, content owners can power up a fully branded streaming service and orchestrate delivery across their own branded video app or major OTT marketplace in a matter of days. App elements like artwork, on-screen arrangement, layout and more can be fully customized to create a highly compelling viewer experience. Backend analytics provide valuable insights on title performance and audience viewing habits, enabling content owners to make data-driven decisions about what to deliver next. Flexible subscription, ad-based and hybrid monetization options allow users to better maximize revenue opportunities.

    As an API-first solution, Ateliere connects and integrates at every business intersection. By collaborating with industry-leading partners like Ateme, Fabric, Interra, Rightsline and more, Ateliere ensures smooth automation and integration of workflows. From content sales to packaging to delivery, every step is flawlessly orchestrated, powered by the reliable infrastructure of AWS.

    Book a Meeting with Ateliere at IBC2023
    The IBC2023 show will be held at the RAI Convention Center in Amsterdam from September 15th through September 18th. Attendees can book a private meeting with an Ateliere expert or sales professional to discuss their media supply chain and streaming needs and how Ateliere solutions can help. To request a day and time, visit https://www.ateliere.com/events/ibc-show-2023.

    Media Briefings at IBC2023
    Members of the press are invited to connect with Ateliere for a private demonstration on stand 5.B63. Press attending the show can book a media briefing at the booth or schedule a virtual briefing before the show through press@ateliere.com.

    About Ateliere
    Ateliere Creative Technologies is a leading cloud-native media supply chain company that empowers media companies and content creators to reach consumers on a global scale. The Ateliere suite of SaaS solutions incorporates cutting-edge workflows and formats to make the vision for a studio in the cloud a reality. The nucleus of the Ateliere platform, Ateliere Connect™, delivers core competencies in IMF, parallel scaling, and geographically distributed workflows. Ateliere is built by a team of experts with decades of combined experience at companies such as Amazon, HBO, Netflix, and Microsoft.

    Find out more at https://www.ateliere.com, and follow us on X (@TeamAteliere), Instagram (@AteliereTech), LinkedIn (https://www.linkedin.com/company/ateliere-creative-technologies/), and Facebook (@AteliereCreativeTechnologies).

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    Ateliere Creative Technologies

    SPW Category:Filmmaking Products and Services
    Tags:IBC2023Ateliere Creative TechnologiesAteliere DiscoverAteliere Connect



    Sound Lounge Welcomes Mixer and Sound Designer Nicole Pettigrew

    Tuesday, August 18, 2026
    Mixer and Sound Designer Nicole Pettigrew

    Sound Lounge has expanded its commercial roster with the addition of mixer and sound designer Nicole Pettigrew, who brings more than a decade of experience, a passion for sound design and a highly collaborative approach to her work. Pettigrew joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer. Her work spans campaigns for brands including American Express, MLB, T-Mobile, New Balance, Titleist, David Yurman and DraftKings. She also mixed Gucci's 2024 AICP Best in Show-winning campaign. Prior to PS260, Pettigrew spent nine years at PLUSHnyc. A lifelong musician, Pettigrew brings a musical ear to her work and particularly gravitates toward projects that allow her to experiment with sound. Her approach pairs a traditional studio foundation rooted in listening, communication and client experience with an eagerness to explore new ideas and push the creative possibilities of a project. “The best sessions feel like a real collaboration,” says Pettigrew. “I want clients to feel like I’m part of their team, listening to their vision and then interpreting it, building on it and helping push the idea further. You’re handed all of these individual pieces, and I love the problem-solving that goes into figuring out how they fit together. There’s something really satisfying about getting to the end, stepping back and realizing you helped bring someone’s idea fully to life.” Pettigrew's arrival also reunites her with Sound Lounge... Read More

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