It comes as no surprise to his many fans in the advertising industry that Jordan Brady – a veteran spot helmer with more than 1000 commercials under his belt – is sharing many of his hard-won lessons in a new book, Commercial Directing Voodoo: Filmmaking Spells & Production Potions. The guide serves as a complement to Brady’s Commercial Directing Bootcamp, which he has run since 2015, with sold-out seminars in New York, Chicago and Dallas (his latest LA event, April 21, is likewise sold out).
“I was convinced Jordan was making everything up on the spot. But as it turns out, there is a deep method to his madness, and Commercial Directing Voodoo expertly outlines his knowledge in quick, bite-size pieces,” said Bill Wright, Chief Global Creative Officer, McCann Worldgroup. “Any up-and-coming director who wants a future in this exciting, fast-paced business would be well-served to dig in and learn the tricks of the trade from one of the masters of the craft.”
Wright is among the many luminaries from advertising, commercial filmmaking and entertainment who have appeared on Brady’s RESPECT THE PROCESS podcast, via which Brady provides a warm, welcoming environment in which to share insights and anecdotes about their process. In addition to Wright, Brady’s guests have included Judd Apatow, Adam McKay, Morgan Spurlock, Mike Bigelow, Bobcat Goldthwait, John Gammatico, Ric Cantor, LaneTerralever ECD Ian Barry, and Doner Detroit EVP/ECD Chuck Meehan.
It is Meehan who provides the forward to Commercial Directing Voodoo, and who, perhaps, sums it up best: “Every time I work with Jordan, I learn something new,” Meehan writes. “About comedy, storytelling, acting, even how to collaborate more effectively. And all that is in here. All of his experience, knowledge and talent is yours for the taking. This is the bible for commercial directing.”
“I've long denied that I dabble in the dark arts of filmmaking,” quipped Brady, who directs commercials through his LA-based production company, Superlounge. “But after two decades making spots, I decided it was time to come clean.”
Commercial Directing Voodoo: Filmmaking Spells & Production Potions can be purchased here.
About Superlounge
Superlounge is a boutique LA production company featuring award-winning commercial directors Jordan Brady, Andy Maser, Ben Giroux, Carlos Gutierrez, Jeannette Godoy, and Whitey McConnaughy. The company is presided over by Executive Producer/Partner Dave Farrell and Executive Producer Vicki Williams.
About Jordan Brady
Jordan Brady has directed more than 1000 national TV spots to date. As host of the popular podcast RESPECT THE PROCESS, Brady interviews as wide range of ad bizzers and filmmakers on a weekly basis. He recently completed his trilogy of documentaries on stand up comedy, comprised of the 2010 cult hit I AM COMIC (Netflix, Showtime), 2014’s follow-up I AM ROAD COMIC (Netflix, Hulu); and 2017’s I AM BATTLE COMIC, which followed Brady and a squadron of stand-ups to Afghanistan, Kuwait, Bahrain and Iraq, where they performed for troops serving in the US Armed Forces. Brady’s new book, Commercial Directing Voodoo: Filmmaking Spells & Production Potions, serves as a complement to his in-demand Commercial Directing Bootcamp.
