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    Home » New York Festivals Advertising Awards Will Honor 2021 Award Winners with Augmented Reality Trophy

    New York Festivals Advertising Awards Will Honor 2021 Award Winners with Augmented Reality Trophy

    By NYFThursday, July 8, 2021Updated:Tuesday, May 14, 2024No Comments4015 Views
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    NYF and JAXX Partner to Create NYF “Instant Gratification” AR Trophies while Award Winners Await NYF Gold, Silver, and Bronze Towers

    NEW YORK -- (SPW) --

    New York Festivals International Advertising Awards® and JAXX, a Toronto based content/post-production studio, have partnered to provide NYF’s winners with instant gratification, an augmented reality award that will be sent to each of the 2021 Advertising Awards winners with their winner’s notification.

    JAXX served as the creators of the innovative augmented reality awards winners of the 2021 NYF Advertising Awards. Gold, silver, and bronze award winners will have the exclusive opportunity to show off, take photos, and record videos with their digital trophies in lieu of the physical awards which will be delivered following the winner’s announcement. 

    “NYF is thrilled that we can provide 2021’s award winners with the excitement of an immediate NYF augmented reality award,” said Scott Rose, Executive Director, NYF Advertising Awards. “JAXX’s innovative artists and creatives delivered a brilliant and realistic AR version of NYF’s Towers to provide our winners with additional cause for celebration as they await the arrival of their trophies.”

    "As innovators ourselves, we love to work with visionary organizations like the New York Festivals (NYF) International Advertising Awards. NYF's partnership with JAXX shows that imaginative, functional content for every audience is available to those bold enough to envision it. We are proud to be the creators of the augmented reality awards for the 2021 event and extend our congratulations to all of the winners." – Sonja Davies, President of JAXX

    In addition to their services in design, animation and JAXX has an extensive background in creating accessible AR content for mass audiences. Their roster of ultra-talented, technically-savvy and creatively visionary artists conceptualize and produce inspiring content for every platform.

    For a sneak preview of NYF’s augmented reality trophy visit: HERE.

    The 2021 New York Festivals Advertising Awards will announce trophy winners on July 14th. For more information on competition categories, rules, and regulations click HERE.  

    Abou New York Festivals:  New York Festivals® Celebrating the World’s Best Work since 1957

    Advertising Awards
    AME Awards ®
    Bowery Awards
    Global Awards ®
    Radio Awards
    TV & Film Awards

    Entries to each of the competitions are judged around the world by panels of peers in their respective industries. For more information, go to www.newyorkfestivals.com.

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    SPW Category:Awards Show Announcements (News, Nominees, Winners)
    Tags:New York Festivals Advertising AwardsNew York FestivalsNYF TowersAugmented Reality TrophyJAXX



    Boris FX Continuum Pairs AI Precision and Advanced Creative Controls

    Thursday, May 14, 2026
    Boris FX Continuum 2026.5

    Boris FX Continuum, the acclaimed visual effects plugin collection, introduces its 2026.5 release. The latest version of the Emmy Award-winning software delivers a new AI deinterlace tool, four updated AI models, a new compositing workflow in the FX Editor, overhauled warp and displacement effects, upgraded wipe transitions, and greater creative control in Particle Illusion. “As we continue to leverage internal AI technology to build new tools, we always keep the needs of Continuum’s editors, artists, and content creators at the forefront,” states Boris Yamnitsky, CEO and Founder of Boris FX. “We carefully choose which types of tasks benefit from AI workflows, such as image restoration and masking. Accordingly, the 2026.5 release adds a new deinterlace tool that uses AI to instantly transform archival, analog footage into progressive-scan frames and also includes more accurate models on our popular face segmentation and license plate masking tools, as well as our motion blur and up-res effects.” AI Tools Continuum’s AI-assisted capabilities grow with a new image restoration effect, updated masking, motion blur, and upres models, and additional flexibility.

    • BCC+ Deinterlace ML: Automatically, precisely converts interlaced video, including analog TV, VHS tapes, etc., into progressive-scan frames.
    • Updated AI Models: Improved accuracy on Face ML, License Plate ML, Motion Blur ML, and UpRes ML.
    • BCC+ Face ML: Adds new nose and neck segmentation.
    • BCC+ Motion Blur ML: Adds a prismatic colored blur trails feature.
    Continuum 2026.5 also features a new ML/AI model unload system. If an ML model isn’t... Read More

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