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    Home » Nice Shoes Takes Production and Postproduction Capabilities to New Level With Quantum’s Xcellis Workflow Storage

    Nice Shoes Takes Production and Postproduction Capabilities to New Level With Quantum’s Xcellis Workflow Storage

    By SPWWednesday, April 27, 2016Updated:Tuesday, May 14, 2024No Comments4862 Views
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    Quantum is a leading expert in scale-out storage, archive and data protection. The company's StorNext 5 platform powers modern high-performance workflows, enabling seamless, real-time collaboration and keeping content readily accessible for future use and re-monetization.

    Creative Studio Sees Converged Architecture, Flexibility and Scalability of StorNext-Powered Solution as Key Enablers for Growing Its Business

    San Jose, CA -- (SPW) --

    Quantum Corp. (NYSE: QTM) today announced that New York-based production and postproduction studio Nice Shoes has deployed Quantum's new Xcellis™ high-performance, shared workflow storage, enabling faster turnaround of projects and establishing a scalable foundation for future growth. Working with Quantum partner Alliance IT, the cutting-edge creative house incorporated Xcellis into its environment to provide greater flexibility in optimizing its collaborative media workflow and in scaling storage capacity and performance.

    "As a production and postproduction studio for major global brands, we are continuously raising the bar to deliver compelling content within very compressed timelines," said Robert Keske, chief technical officer at Nice Shoes. "We are always looking to enable greater efficiency and productivity across our workflows, especially as we've expanded into new service areas with our Creative Studio and into more regions with our offices in Chicago and Minneapolis. Quantum's new Xcellis storage provides the unique combination of performance, scalability and simplicity needed to adapt quickly and cost-effectively."

    Powered by Quantum's StorNext® platform, Xcellis enhances productivity in collaborative media environments, simplifies the overall storage architecture and streamlines operation and management. The new workflow storage system consolidates media and metadata management, extends connectivity options for both Fibre Channel and Ethernet clients and supports hosted applications within one easy-to-manage, fully scalable hardware solution.

    Xcellis also provides the performance and reliability needed to meet extreme production and delivery deadlines. It provides optimized high-speed Fibre Channel SAN connectivity and industry-leading streaming performance. In addition, offering continuous scalability that doesn't require a forklift upgrade or interruption of business operations, Xcellis enables agile, intelligent and cost-effective expansion by facilities ranging from the largest studios to boutique creative houses such as Nice Shoes.

    "Xcellis gives us critical flexibility in handling an increasing volume of media content as we've been receiving and starting to deliver footage at 4K or higher resolution," said Keske. "Backed by the StorNext platform, Xcellis provides the ability to tune capacity and performance to suit evolving workflow requirements, which can change from project to project. As a result, we have the freedom to adapt our storage resources to any new challenges or opportunities that our clients bring to us."

    Additional Resources

    • Learn more about Xcellis: www.quantum.com/products/scale-out-storage/stornext-primary-storage/index.aspx 
    • Read about StorNext: www.stornext.com 

    About Quantum
    Quantum is a leading expert in scale-out storage, archive and data protection. The company's StorNext 5 platform powers modern high-performance workflows, enabling seamless, real-time collaboration and keeping content readily accessible for future use and re-monetization. More than 100,000 customers have trusted Quantum to address their most demanding content workflow needs, including large government agencies, broadcasters, research institutions and commercial enterprises. With Quantum, customers have the end-to-end storage platform they need to manage assets from ingest through finishing and into delivery and long-term preservation. See how at www.quantum.com/customerstories/index.aspx?filter=media_ent. 

    Quantum, the Quantum logo, StorNext and Xcellis are either registered trademarks or trademarks of Quantum Corporation and its affiliates in the United States and/or other countries. All other trademarks are the property of their respective owners.

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    Contact:

    Geoff Stedman
    Senior Vice President, StorNext Solutions at Quantum
    Quantum Corporation (Corporate Headquarters)
    224 Airport Parkway, Suite 300
    San Jose, CA 95110
    Tel: 408-944-4000 
     
    Click Here to download Quatnum's eBook Best Practices for a 4K Media Workflow​
     
    Visit Quantum website

    SPW Category:Production and Post-Production Products and Services
    Tags:QuantumDigital Workflow SolutionsNice Shoes



    Brave Makers & Director Sami Abdou Invites Audiences To Experience The Multi-sensory World of Mariana Velásquez For Sur La Table

    Monday, May 11, 2026
    Cookbook author, food stylist and designer Mariana Velásquez in a still image from Sur La Table's new campaign.

    An evocative new campaign created by Brave Makers for Kitchenware retailer Sur La Table celebrates noted cookbook author, food stylist and designer Mariana Velásquez with authentic style, heart, and a touch of magical realism. Aligned with the release of the Mariana Velásquez x Sur La Table collection, the central film explores Mariana’s origin story, including her Colombian roots and philosophy around food. A tastemaker who explores the juxtaposition of food, fashion and art, Mariana’s work is an edible canvas where she invites the viewer to eat with their senses. 

    “Mariana Velásquez is a creative force, a natural host, and someone whose love of cooking is so genuine it stops you in your tracks. For Sur La Table, finding a collaborator who shares our belief that cooking is an act of love and gathering is what makes life richer, and who brings that belief to life with such a distinct creative eye, that is not something you take for granted," notes Kristin Flor Perret, VP Brand Marketing, Sur La Table. 

    Directed by Sami Abdou, who also served as the editor and co-developed the concept alongside Brave Makers Founder and Executive Producer Justin Ross, the campaign includes the hero film, short-form social content, and video assets playing in Sur La Table stores across the country. 

    “Sami, Justin, and Brave Makers saw exactly what we saw in Mariana and captured it with the kind of artistry that turns a campaign into something people... Read More

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