- Friday, May. 3, 2019
Hyundai Motor India's agency, Innocean Worldwide India, opted for a creative solution rather than the usual demo video to introduce a sophisticated piece of technology—Hyundai’s Blue Link connectivity— to the Indian masses. They chose to personify the tech as the stylish, otherworldly Blue Link Girl. They picked LA-based, Indian-born director Kiran Koshy to helm the campaign, via Nomad Films India.
Kiran has a knack for impeccably art directed comedic and whimsical story telling, with finely balanced performances, which suited the scripts and overall campaign tone. Kiran, incidentally, worked on Hyundai as an agency creative director during his stint at Innocean USA. This is his first campaign as a director in India. A serendipitous full-circle.
The campaign features 4 spots, with English and Hindi dialogue, shot under challenging odds in multiple locations in and around Mumbai, over 3 very intense days. Kiran is repped exclusively in India by Nomad (a brand of Never Ending Story Productions), one of India’s premier production houses. He is repped by Slash Dynamic in the US.
Client – Hyundai Motor India
Advertising Agency – Innocean Worldwide (India)
Executive Creative Director: S M Talha Nazim
Senior Creative Director: Sammy Ghai
Writer: Muniza Tariq
Executive Director: Arjun Modayll
General Manager: Anushina Rajesh
Group Account Director: Neetu Gour
Production House: Nomad- Never Ending Story
Director: Kiran Koshy
Executive Producer: Amitabh Bhattacharya
Producer: Prianca j
Cinematographer: Sylvester Fonseca
Line Producer: Kapil Tyagi
Production Designer: Nitin Gaikwad
Costume Stylist: Ridhima Dhawan
Make up/Hair: Abhijeet More and team
Casting Director: Vivek John
Cast: Daniela Poublan, Aditi Tailang and Ravish Desai
1st AD: Okeef Attari
2nd AD: Aadi Iyer
DA: Nicole Lobo
1st AC: Anthony Joesph
Gaffer: Nilesh Chaubey
Focus Puller: Pradeep Pashte
Key Grip: Prayash (Light n Light)
Post Production:
Post Supervisor: Amit Chawda
Offline Editor: Akshay Mehta
Online Editor: Ravi Sharma (Prime Focus)
Colourist: Vineesh (Nube Studios)
Music: Don Bhatt
Sound Engineer: Devang Rachh and Aadil Hossain
Sound Studio: Tonic Sound Studio
Never Ending Story Office team:
Accounts: Santosh and Nitin
Chef: Anil
Helper: Manoj
Client – Hyundai Motor India
Advertising Agency – Innocean Worldwide (India)
Executive Creative Director: S M Talha Nazim
Senior Creative Director: Sammy Ghai
Writer: Muniza Tariq
Executive Director: Arjun Modayll
General Manager: Anushina Rajesh
Group Account Director: Neetu Gour
Production House: Nomad- Never Ending Story
Director: Kiran Koshy
Executive Producer: Amitabh Bhattacharya
Producer: Prianca j
Cinematographer: Sylvester Fonseca
Line Producer: Kapil Tyagi
Production Designer: Nitin Gaikwad
Costume Stylist: Ridhima Dhawan
Make up/Hair: Abhijeet More and team
Casting Director: Vivek John
Cast: Daniela Poublan, Aditi Tailang and Ravish Desai
1st AD: Okeef Attari
2nd AD: Aadi Iyer
DA: Nicole Lobo
1st AC: Anthony Joesph
Gaffer: Nilesh Chaubey
Focus Puller: Pradeep Pashte
Key Grip: Prayash (Light n Light)
Post Production:
Post Supervisor: Amit Chawda
Offline Editor: Akshay Mehta
Online Editor: Ravi Sharma (Prime Focus)
Colourist: Vineesh (Nube Studios)
Music: Don Bhatt
Sound Engineer: Devang Rachh and Aadil Hossain
Sound Studio: Tonic Sound Studio
Never Ending Story Office team:
Accounts: Santosh and Nitin
Chef: Anil
Helper: Manoj
Client – Hyundai Motor India
Advertising Agency – Innocean Worldwide (India)
Executive Creative Director: S M Talha Nazim
Senior Creative Director: Sammy Ghai
Writer: Muniza Tariq
Executive Director: Arjun Modayll
General Manager: Anushina Rajesh
Group Account Director: Neetu Gour
Production House: Nomad- Never Ending Story
Director: Kiran Koshy
Executive Producer: Amitabh Bhattacharya
Producer: Prianca j
Cinematographer: Sylvester Fonseca
Line Producer: Kapil Tyagi
Production Designer: Nitin Gaikwad
Costume Stylist: Ridhima Dhawan
Make up/Hair: Abhijeet More and team
Casting Director: Vivek John
Cast: Daniela Poublan, Aditi Tailang and Ravish Desai
1st AD: Okeef Attari
2nd AD: Aadi Iyer
DA: Nicole Lobo
1st AC: Anthony Joesph
Gaffer: Nilesh Chaubey
Focus Puller: Pradeep Pashte
Key Grip: Prayash (Light n Light)
Post Production:
Post Supervisor: Amit Chawda
Offline Editor: Akshay Mehta
Online Editor: Ravi Sharma (Prime Focus)
Colourist: Vineesh (Nube Studios)
Music: Don Bhatt
Sound Engineer: Devang Rachh and Aadil Hossain
Sound Studio: Tonic Sound Studio
Never Ending Story Office team:
Accounts: Santosh and Nitin
Chef: Anil
Helper: Manoj