Norton Healthcare, the largest health system in Louisville, KY, has long been a beacon for universal access to high quality care in what is historically a racially and economically divided city. Investments in its new West End hospital (the first in the neighborhood for 100 years), the Norton Healthcare Institute for Health Equity, and continued expansions and outreach throughout the area are evidence that the healthcare system believes that quality care can and should be easily available to everyone.
“We wanted our new Look for the N campaign to be an outward declaration of our purpose at Norton Healthcare and Norton Children’s: We don’t just want to make our lives better. We want to make every life better,” said Renee Murphy, Norton Healthcare senior vice president and chief marketing and communications officer. “Care is more than what we provide our patients. Care – without judgment, without hesitation – is our contribution to the world we live in.”
The campaign’s central theme, “All together,” illustrates Norton Healthcare’s desire to create a stronger, happier, and healthier Louisville in partnership with people who live and work in the community. Ads feature only iconic Louisville locations and real members of the community, many recognizable to residents. Even the music comes from local performers (hip-hop artist James Lindsey and The River City Drum Corps).
Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey noted, “This campaign was designed as a love letter to Louisville. Every choice we made from development to production was guided by our promise to care for the entire community – the hidden gems, the generous people – by casting real neighbors, using local musicians, and featuring beloved landmarks. The true embodiment of being here for each other.”
Murphy adds, “Each person featured shared with us a story of how Norton Healthcare and Norton Children’s impacted their lives. We truly are the community’s health care partner.”
The new campaign launched with TV, out-of-home, and digital components today on July 17.
About Doe-Anderson
Doe-Anderson Inc. works with iconic brands including Maker's Mark, Jim Beam, and Louisville Slugger bats and equipment. Client partners also include Texas Roadhouse, Carrier, Roto-Rooter, and several healthcare and financial sector brands. Doe-Anderson has 130 employees spanning offices in Louisville, KY, and Columbus, OH. It offers integrated communication services including brand and digital strategy, creative execution, media buying and planning, analytics, digital design and development, content production and public relations. Founded in 1915, the agency is a member of AMIN Worldwide, a global peer group of independent agencies, and the American Association of Advertising Agencies (4As).
About Norton Healthcare
For more than 130 years, Norton Healthcare’s faith heritage has guided its mission to provide quality health care to all those it serves. Today, Norton Healthcare is a leader in serving adult and pediatric patients from throughout Greater Louisville, Southern Indiana, the commonwealth of Kentucky and beyond.
