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The One Club Launches Humorous Campaign By Zulu Alpha Kilo To Promote One Show Call For Entries
- Monday, Oct. 1, 2018
Toronto agency creates humorous “Win Pencil, Draw Respect” online spots highlight before-and-after scenarios of how a creative person’s life improves after winning a coveted One Show Pencil.
The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today debuted an online video campaign from Toronto agency Zulu Alpha Kilo to promote the call for entries for the 2019 iteration of the prestigious One Show awards.
Part of the agency’s “Win Pencil, Draw Respect” campaign, the videos use humorous before-and-after scenarios to depict how the life of a creative improves dramatically after winning a coveted One Show Pencil. The campaign also includes posters, banners and simple animated videos.
“We wanted to tap into real industry insights that creatives have experienced.” said Zak Mroueh, chief creative officer and founder, Zulu Alpha Kilo. “Whether it’s being in a jury room, resigning from a job, or simply asking for a bigger monitor, once you’ve won a One Show pencil there’s an increased level of respect that comes with it that would impact how those scenarios play out. We wanted to dramatize that.”
“Winning a One Show Pencil has propelled the careers of many creatives around the world,” said Kevin Swanepoel, CEO, The One Club for Creativity. “The club’s mission is to support and celebrate the success of the global creative community, and we accomplish that by elevating the best work on a global stage.”
The One Show entries can be submitted now at http://www.oneshow.org. The early deadline is November 30, 2018, when the first batch of entries will be judged in a preliminary round. The final deadline to enter is January 31, 2019. One Show juries will be announced shortly.
Entering work into The One Show also helps the industry overall because The One Club is a global non-profit organization that uses awards revenue to give back to the industry through nearly two dozen education, professional development, gender equality and inclusion and diversity programs for creatives at all levels around the world.
For more information, please visit http://www.oneshow.org.
Zulu Alpha Kilo is a Toronto-based creative agency with staff of over 100 full-time “Zuligans”. Zulu made headlines globally when they were the first non-U.S. shop to ever be named as Ad Age’s Small Agency of the Year in 2016. In 2017, Zulu was again named as Ad Age’s International Small Agency of the Year. More recently Zulu was ranked as one of the top agencies in the world on the WARC 100 list for commercial creativity effectiveness coming in at #29 globally. In 2018, Zulu was named one of Canada’s 50 Best Managed Companies by Canadian Business. This past spring, Zulu was featured in Forbes magazine as one of the top 25 small companies in North America. The agency’s client roster includes brands such as Bell, Cineplex Entertainment, Tim Hortons, Uber, ParticipACTION, Whirlpool and Nikon.
The One Club for Creativity, producer of the prestigious One Show, ADC Annual Awards and Creative Week, is the world's foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. The One Show is a top global awards show for advertising, design and digital marketing focusing on creativity of idea and quality of execution. The ADC Annual Awards honors the best creative work in terms of craft, design and innovation across all disciplines. Creative Week takes place in New York City every May and is the preeminent festival celebrating the intersection of advertising and the arts.
Client: The One Club for Creativity, New York
Agency: Zulu Alpha Kilo, Toronto
Creative Director: Zak Mroueh
Writers: Christina Roche, Gary Watson, Patrick Godin, George Ault, David Horovitch
Art Directors: Andrea Por, Michael Romaniuk, Natalie Theron
Agency Producer: Revital Grunberg
Account Team: Terri Mattucci, Matt Sinuita, Kelly Flynn
Production House: OPC
Director: Jono Hunter
Executive Producers: Harland Weiss, Donovan M. Boden, Isil Gilderdale
Line Producer: Max Brook
Director of Photography: James Klopko
Casting Director: Shasta Lutz, Jigsaw Casting
Post Production: Alter Ego
Compositor/Online/Senior VFX Artist: David Whiteson
Colorist/Transfer: Eric Whipp
Post Producers: Julie Neff, Hilda Pereira
Audio Post Facility/Music House: Eggplant Music & Sound
Audio Director: Adam Damelin
Producer: Nicola Treadgold
Engineer: Nathan Handy
Video Post Facility/Editing Company: Zulubot
Editors: Brian Noon, Marissa Bergougnou
The One Clb for Creativity