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    Home » One-Stop Cross-Media Production Company Sarofsky Promotes Joel Signer To Head of Production, Adds Hollywood Producer Will Townsend

    One-Stop Cross-Media Production Company Sarofsky Promotes Joel Signer To Head of Production, Adds Hollywood Producer Will Townsend

    By DWAgencyFriday, November 18, 2022Updated:Tuesday, May 14, 2024No Comments3951 Views
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    L-R: Sarofsky Head of Production Joel Signer and Sarofsky Producer Will Townsend.
    CHICAGO and LOS ANGELES -- (SPW) --

    Continuing its growth and its investments into excellence, one-stop cross-media production company Sarofsky is promoting Senior Producer Joel Signer to Head of Production and adding LA-based Producer Will Townsend to its staff. The news was announced today by the company’s Managing Director/Executive Producer Steven Anderson.

    A key contributor to the high-profile output of Chicago’s most prolific agencies and studios for the past two decades, Signer is a former Optimus Colorist who also held Chicago staff producer positions with Beast Editorial, Company 3, and Method Studios. Named Sarofsky's Senior Producer in 2021 after joining the company in 2018, Signer’s credits include breakthrough commercials, brand films, and docuseries, as well as creative contributions to a growing list of blockbuster films and television series. His notable achievements as producer also include the company’s multi-award-winning original documentary series, “A Mystery to Me.”

    “An absolutely invaluable member our team, Joel has produced everything from our docuseries to main titles and everything in between,” Anderson began. “Deeply respected by our artists and clients alike, he is honest, trustworthy, and unafraid of challenges. He’s a fantastic producer, and he’s fully prepared to take on the additional responsibilities as Head of Production.”

    “I believe, no matter the size of the project or budget, our attention to the details (large and small) is second to none,” Signer explained. “I am extremely excited about my new role and being part of this incredible team.”

    Originally from Chicago, Townsend spent the past nine years with Sony Pictures in LA, where his career soared into the entertainment-industry stratosphere. Most recently the Associate Production Manager: Story for Sony Pictures Animation's 2022 feature “Hotel Transylvania: Transformania,” his credits also include the Academy Award Best Animated Feature-winning “Spider-Man: Into the Spider-Verse.” Townsend also made history voicing the characters Elliot the Deer and Mr. Weenie in 2015’s “Open Season: Scared Silly,” which earned him an Annie Awards nomination for Outstanding Achievement in Voice Acting.

    “After our first conversation with Will, we knew he would make a great addition to our production department,” Anderson said. “His personality is a perfect fit for this business, he constantly brings us a different perspective based on his experience at Sony Animation, and he is eager to learn everything about Sarofsky. Also great with clients, he has all the qualities we look for in our producers.”

    “Sarofsky is the perfect balance of what I know (animation) and what I hoped to learn more of (advertising),” Townsend added. “They are very people-oriented and people-driven, with a certain upbeat energy that makes working fun. As a result, the work is extra special, and that comes from the genuine enthusiasm from the leadership and everyone involved.”

    To learn more about Sarofsky and view its latest work, please visit https://www.sarofsky.com.

    About Sarofsky
    Director, creative director and designer Erin Sarofsky kick-started Sarofsky in 2009 and formed a group of extraordinarily talented makers who have been providing their services to leaders in the advertising and entertainment industries worldwide. Today, Sarofsky's makers use animation, visual effects, motion design and live-action to collaborate with customers from concept to delivery, producing work that is visceral, innovative and diverse. With artistry that encapsulates in-house long format, sublime commercials, brand films, title sequences and much more, Sarofsky's reputation for breakthrough design, its proven multi-media production expertise, and its fabulous Olson Kundig-designed studio in Chicago's West Loop all constitute key components of the attraction. Learn more at https://www.sarofsky.com.

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    Sarofsky.com

    Roger Darnell
    DWA for Sarofsky
    (828) 424-7698
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    SPW Category:People on the Move
    Tags:Will TownsendJoel SignerSarofskySteven AndersonErin Sarofsky



    The Darnell Works Agency Releases Issue 5 of The Shot Chart: “Transitions”

    Tuesday, August 11, 2026
    Image courtesy of The Darnell Works Agency.

    Continuing its daily quest for greatness, award-winning strategic communications consultancy The Darnell Works Agency (DWA) today announced the release of Issue 5 of The Shot Chart (The Best of Universal Positive), the agency’s quintessential zine highlighting its most historic, fascinating, and impactful collaborations. The new edition, titled “Transitions,” examines the evolving relationship between human-driven creative mastery and emerging AI-augmented tools reshaping the global creative industry. For more than three decades, DWA principal Roger Darnell has been helping to shape remarkable stories for bold business leaders and their partners. His Key Skill Set, consisting of Account Management, Customer Service, Planning, Writing, Media Relations, Measurement, and Reporting, remains the backbone of the agency’s results – and the throughline of The Shot Chart. “Working for other maverick media firms and my own agency for three decades, I have consistently helped shape-up amazingly impactful business stories,” Darnell said. “This particular moment marks a shift: decades of pre-AI creative instincts are meeting tools that extend them in fascinating ways. While my expertise was forged in a pre-AI world, I am increasingly working in one that is augmented. This issue of The Shot Chart explores what carries forward, and what is changing.” Issue 5 creatively features current DWA clients Cutters Studios, Fivestone Studios, and Hyperquake, alongside scores of global creative visionaries the agency has collaborated with since its launch in Los Angeles in 2000. The release of “Transitions” also reflects DWA’s ongoing experimentation with emerging AI technologies, innovations that are increasingly influencing the agency’s core niche of the... Read More

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