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An Open Letter To The Advertising Community From Sound Lounge's Tom Jucarone
- Thursday, Sep. 17, 2020
Dear Advertising Friends, Here I am sitting at my dining room table in my Upper East Side apartment with all my gear, and my notorious Zoom beach/palm tree background. This is where the mixing magic has been happening lately. I’m so thankful technology is where it’s at in 2020 because I still feel like I'm seeing my clients face-to-face...it's just in a virtual world. We still have the same fun together. We still laugh and tell jokes. But I miss my 5th Avenue, 20,000 square-foot studio and my room – it’s like home to me. I was usually still there at 9/10pm doing a favor project or prepping for the next day. And that's how I liked it.
I’ve dedicated practically my whole life to this industry. I feel so proud and lucky. I've been a part of some incredible teams that created so many advertising firsts, mixed eight #1 Super Bowl spots, and got to enjoy a beer (or two) with many of you throughout the years. Over time, I’ve witnessed all the technological advancements we’ve gone through, as well as the growing pains and the excitement that come with change. I’ve also witnessed many hurdles the industry has had to overcome – from 9/11 to the 2008 recession to Superstorm Sandy.
But nothing compares to the last 6 months. It’s changed our world. I've watched this thing I love so much be flipped over a hundred different ways.
So, to this industry I love: I want to acknowledge that we've been through a lot in advertising and as a country this year. But we need to stay strong. We must persevere through challenging times and we must allow our art form to still thrive. It's truly the work we create that connects us all. There's a part of me in every commercial I mix, and I know there's a part of you too.
I honestly don't have a clue where things are going, I don't think any of us do. But I see the pandemic shifting priorities, I see virtual communication working, and I see creativity still flourishing. And this could actually be an opportunity. An opportunity to create a new model and maybe become more connected.
I know things are going to be changed forever, and it's how we evolve that will define us. It's important to me that Sound Lounge is at the forefront of adapting to the industry's new way of working and get ahead of the pain points that come along with that. So, I'm asking you to participate in our survey for how we can be better and better help you in this next chapter of our story. We are looking to you for guidance and help. After all, you are the hero of our story.
President, Sound Lounge
Sound Lounge’s Moving Forward Survey takes 5 minutes to complete and can be found at: https://bit.ly/MovingForwardSurvey. Participation is completely anonymous.