Perseverance, character and a ton of backbone earned creative talent his newest role
<a href="www.optimus.com.>Optimus today announced the promotion of Mike Berg to editor. With three national campaigns on the air – including American Family Insurance, CDW and UPS – Berg brings incredible creative talent to a well earned position.
“Since joining Optimus, Mike has proven that he has the talent, personality and perseverance required to be an editor,” said <a href="www.optimus.com.>Optimus Editor/Partner Randy Palmer. “Moreover, he has the unique combination of creative and technical talent that makes him a great editor. It’s clear to us – and our clients – that Mike is doing what he loves.”
Berg, a graduate of the University of Wisconsin-Madison, came to <a href="www.optimus.com.>Optimus in 2007 from JWT, where he was an in-house editor. He also does improvisational comedy at the iO Theater, and still does his daily comic for the University of Wisconsin’s Badger Herald. Comments Berg: “<a href="www.optimus.com.>Optimus is a great fit for me, and editing is the perfect mixture of so many of my interests. I have always loved computers and electronics – earning my degree in Electrical Engineering and Computer Science – but I also am passionate about storytelling in TV and film. Additionally, I see many parallels between my improv and editorial work. Both require the ability to adapt quickly if something isn’t working in terms of telling the story.”
“The clients make the editor,” said <a href="www.optimus.com.>Optimus President Tom Duff. “In addition to his editorial talent, Mike’s composure and ability to breed confidence have led him to where he is today. The ongoing client kudos he receives is a testament to these qualities.”
To view Mike’s work, please visit www.optimus.com.
About Optimus
<a href="www.optimus.com.>Optimus is a leading integrated production company with offices in Chicago and Santa Monica. A singular, streamlined creative-driven machine, <a href="www.optimus.com.>Optimus offers all production services – production, editing, color correction, visual effects and design, audio mixing and finishing – under one roof. For more information, please visit www.optimus.com. Connect with us at www.facebook.com/Optimus161.
Tom Duff Optimus 312-321-0880 Contact Tom via email
Contact:Media: Michele Meek 312-873-3424 Contact Michele via email
Union’s Jono Griffith Brings Fans, Animal Kingdom, and a Giant Together For “Magic Sunday”
Never before have humans, animals, and other creatures so seamlessly integrated and so fondly interacted in the shared experience of Sunday football. YouTube TV's new spot, “Magic Sunday,” is exactly as advertised: a fantastic blend of humor, whimsy, and sports fandom. Originated at the YouTube Creative Studio, directed by Matthijs van Heijningen of MJZ, with VFX by The Mill, and edited by Union’s Jono Griffith, the project succeeds in part because of the team’s attention to detail (like the ram fluffing the couch cushions and the jaguar eyeing the cardinal), which playfully captures the excitement of NFL Sunday Ticket. “This one was a treat of a job,” says Griffith. “The editing involved making sure there was space and time for the animation to communicate at its best whilst deciding what would be most charming. Movie magic is a lot of fun, and it was a team effort with the guiding eye of my friend Matthijs and the experience of The Mill; the script from YouTube Creative Studio was smart and simple and had a big smile all over it, and although it was very ambitious, everyone involved aimed for the top shelf and we got it there…with the smile still intact.” The choice of “Sunday Morning” by the Velvet Underground adds a perfect touch to the light-hearted tone of the spot. Read More