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    Home » Oscar Nominated Director Jeffrey Karoff Shoots Inspiring VR Short Doc

    Oscar Nominated Director Jeffrey Karoff Shoots Inspiring VR Short Doc

    By doublewideTuesday, November 15, 2016Updated:Tuesday, May 14, 2024No Comments10298 Views
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    Director Jeffrey Karoff, center, with the Nokia Ozo rig. DP Ed David at left.

    New York’s Robin Hood Foundation targets poverty starting at infancy with remarkable ABC Preschool

    LOS ANGELES -- (SPW) --

    Oscar® Nominated Director Jeffrey Karoff’s (Double-Wide) VR documentary short is an engrossing, uplifting journey about a New York City public shelter resident whose children, due to Robin Hood’s poverty fighting efforts, attend a world class preschool.

    “Affluent parents would burn with envy,” says Karoff of ABC Preschool. “Yet all the children at ABC are underprivileged, a word that loses its meaning when you see the bright classrooms, brighter teachers, every contemporary tool and toy and leading edge educational strategies. These kids are being given a real chance. Talk about hopeful!”

    Karoff had some doubts about conveying emotion in VR because of its fixed perspective and limited cutting options. “Yet it turned out to be a means to not only share Francesca’s family story, but also convey the feeling of their shelter lives and then literally surround you with the nurturing warmth of ABC Preschool.”

    “VR was new to me, but not the surround concept. I had directed a 360° film for Mercedes using Disney’s nine-camera 35mm Mitchell rig, so I knew how to stage shots. My goal was to keep the camera moving and/or mounted in unusual places. You’ll even see a dolly shot in the opening scene (challenging in low budget VR). We did it with piano wire and a winch!”

    The team had only one day to shoot the VR spot in five locations so the story is supplemented with flat images shot for a companion spot, COMMUTE. To get the full immersive impact of the spot, access this link through your smartphone.
     

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    Video Credits

    AGENCY: Kenwood Experiences 
    CD Jim Samalis               

    DIRECTOR Jeffrey Karoff
    PRODUCER Matt Slater
    DP Ed David
    VR EQUIP Able Cinetech
    VR TECH Luke Bloyhar

    Contact:

    REPRESENTATION

    Double-Wide USA

    East Coast: Brandon Pico, via email

    Midwest: Maureen Butler, via email

    West Coast: Toni Saarinen, via email

    Canada: CIRCLE PRODUCTIONS
     

    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Double-WideDocumentary ShortVR360Virtual RealityJeffrey Karoff



    Whitehouse Post Announces Leadership Expansion and New Offices

    Monday, June 1, 2026
    Jenn Ingalls & Ximena Aguirre

    Whitehouse Post is entering an exciting new chapter of accelerated growth, building on its longstanding creative legacy with expanded leadership and inspiring new spaces in all US locations. In Los Angeles, the company just opened a new Culver City office under recently appointed Executive Producer Ximena Aguirre, strengthening Whitehouse Post’s West Coast presence. Simultaneously, the New York team has moved to a fresh space in Flatiron, designed to foster collaboration, creativity, and evolving client partnerships. Further strengthening that momentum is the addition of Jenn Ingalls as Head of Creative Strategy & Partnerships, a newly created role focused on expanding relationships across agencies, brands, entertainment, production and emerging directors. “These moves reflect the continued transformation of Whitehouse Post and the incredible momentum happening across the company,” says Catherine Tobiasinsky, CEO. “We’re building on an already strong foundation with new energy, new perspectives, and leadership that deeply understands creative partnership, storytelling, and craft. Ximena and Jenn are joining an exceptional team, and we’re thrilled for what’s ahead.” Aguirre joins Whitehouse Post following an 18+ year career spanning agency, production, and post-production leadership in Mexico, Miami and Chicago. Most recently VP, Executive Producer at FCB Chicago, she has led award-winning work for brands including McDonald's, Allstate, HOKA, Mars, P&G, and Michelob ULTRA, with projects recognized by Cannes Lions, Effies, Clios, One Show, ADC, and AICP. Her recent work includes the widely celebrated Home Instead holiday campaign inspired by Home Alone, starring Macaulay Culkin and... Read More

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