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    Home » Panavision Unveils Next Generation PanaND Filters

    Panavision Unveils Next Generation PanaND Filters

    By SPW ManagerTuesday, May 24, 2016Updated:Tuesday, May 14, 2024No Comments2987 Views
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    Woodland Hills, CA. -- (SPW) --

    Panavision, the entertainment industry’s leading designer, manufacturer and rental provider of high-precision optics and camera systems, has announced the availability of PanaND filters. Representing the next-generation neutral density filters, they offer significant improvements in quality and consistency, so filmmakers can focus on achieving their creative goals. Full spectrum PanaND filters benefit from advancements in materials and manufacturing to deliver color neutrality very accurately.

    “Until now, cinematographers using traditional ND filters to control exposure have always had to deal with color shifting and optical performance degradation,” says Haluki Sadahiro, Panavision’s director of new product development. “Unlike traditional filters, PanaNDs are made with the highest quality glass and advanced coating technologies. As a result, they are truly neutral – cutting the light without altering the color temperature.”

    PanaND filters are available in a wide range of options from 1 to 7 stops in 0.3, 0.6, 0.9, 1.2, 1.5, 1.8 and 2.1ND, and come in 4×5.65 and 6×6-inch sizes. The filters feature a sturdier construction and patent-pending tactile markings so users can quickly identify the depth of the ND filter in the dark.

    “PanaND filters are another example of Panavision’s close collaboration with filmmakers that goes back 60 years,” says Sadahiro. “Our focus on motion picture production allows us to better understand the needs and methods of cinematographers. Supporting them with the right tools and unparalleled service is our passion.”

    Compatible with film and digital cameras, PanaND filters can be rented from any Panavision facility around the world.

    For more information, visit www.Panavision.com.

     About Panavision
    Panavision Inc. is a leading designer and manufacturer of high-precision camera systems, including both film and digital cameras, and lenses and accessories for the motion picture and television industries. Renowned for its world-wide service and support, Panavision systems are rented through its domestic and internationally owned and operated facilities and distributor network. Panavision also supplies lighting, grip and crane equipment for use by motion picture and television productions. For more information, visit www.panavision.com, or join the company on Instagram (panavisionofficial), Twitter (@Panavision), Facebook, LinkedIn, Vimeo, and YouTube.
     

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    SPW Category:Filmmaking Products and Services
    Tags:Panavision



    Will Dempster, Partner & Head of Production at Mischief To Lead NYF Advertising Awards Film Craft Executive Jury

    Thursday, March 12, 2026
    Film Craft Executive Jury Chair - Will Dempster, Partner & Head of Production, Mischief USA

    New York Festivals Advertising Awards® (NYF) unveils the 2026 Advertising Awards Film Craft Executive Jury. NYF has assembled a prestigious panel of visionary senior production and creative executives from top film and advertising companies. This esteemed jury will carefully review the shortlisted Film Craft entries, selected by NYF’s online Shortlist Jury, to identify the most groundbreaking and impactful work of the year. Leading this year’s Film Craft jury is Will Dempster, EVP, Head of Production and Partner at Mischief and Co-Founder of The Candy Factory. A visionary producer, Will has brought some of the industry’s most disruptive and boundary-pushing work to life, catapulting Mischief from start-up to multiple-time Agency of the Year. From orchestrating the Super Bowl’s first live broadcast interruption with Tubi to creatively deep faking global leaders to raise awareness for U.S. democracy, he has helmed projects many would deem impossible. Recognized as Head of Production of the Year by Ad Age in 2025, Will brings industry-leading expertise and fearless innovation to guide this year’s jury. “Film craft is where creativity meets obsession. This category celebrates the makers behind the camera who elevate great ideas through precision, artistry, and bold creative choices. This year's exceptional Film Craft jury and I are looking forward to seeing the work that will set the new global benchmark.”— Will Dempster, Partner & Head of Production, Mischief USA The 2026 Film Craft Executive Jury includes: Jury Chair - Will Dempster, Partner & Head of Production,... Read More

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