- Thursday, Mar. 30, 2017
International production company Papaya Films was recently tapped by new creative agency Mrs & Mr to launch a new campaign for Estée Lauder’s Double Wear makeup. Directed by Papaya’s Marysia Makowska, the campaign includes :30 and :15 cuts for Facebook and Instagram, and shows the makeup’s longevity no matter what chaotic situations may arise.
The concept from Mrs & Mr bucks conventional ideas in the beauty category, instead focusing on hectic and imperfect moments to give the spots a modern and relatable tone. Behind the scenes, the production was unique with two husband-and-wife teams on board: Mrs & Mr CCO and CEO Kate and Daniel Wadia, and director and DP Marysia Makowska and Todd Antonio Somodevilla.
“Our agency partners were incredibly detail-oriented and had exceptional creative vision, and it was a pleasure working together to build this campaign which really looks and feels different from traditional beauty ads,” said Makowska. “In a three day shoot with a lot of moving parts between props and costumes, the clear concept and great support from Papaya’s production team helped everything go smoothly.”
“Beauty brands strive to project perfection at all times, and we wanted this campaign to feel more realistic and approachable,” explained Kate Wadia. “Showing these common chaotic moments alongside the makeup illustrates that Estée Lauder can help women feel confident and unflustered all day, no matter what. Papaya Films and Marysia were fabulous partners in executing that vision.”
Creative Agency: Mrs & Mr
CEO: Daniel Wadia
Chief Executive Officer: Kate Wadia
Executive Producer: Chris Patton
Production Company: Papaya Films
Director: Marysia Makowska
Executive Producers: Kacper Swicki, Tomek Kulesza
Producers: Heidi Tannenbaum & Kuba Galanty
Line Producer: Heidi Tannenbaum
Production Coordinator: Filip Kopeć
DP: Todd Antonio Somodevilla
Production Designer: Grace Hartnett
Costume Designer: Ryan Blaschke
Makeup Artist: Victor Henao
Hair Stylist: Francesca DellAquila
Editor: Vee Pinot
Postproduction: GPS, The Mill, LUNAPARK Motion Arts Collective
Post Producer: Carlos Herrera, GPS; Cameron Gray, The Mill; Magdalena Miszczak, Patrycja Szymanska
On-Line: LUNAPARK, Paweł Małkowski
Colorist: Nick Metcalf, The Mill
Sound Design: LUNAPARK, Paweł Drzyzga
Music: Cord
Creative Agency: Mrs & Mr
CEO: Daniel Wadia
Chief Creative Officer: Kate Wadia
Executive Producer: Chris Patton
Production Company: Papaya Films
Director: Marysia Makowska
Executive Producers: Kacper Sawicki, Tomek Kulesza
Producers: Heidi Tannenbaum & Kuba Galanty
Line Producer: Heidi Tannenbaum
Production Coordinator: Filip Kopeć
DP: Todd Antonio Somodevilla
Production designer: Grace Hartnett
Costume designer: Ryan Blaschke
Makeup artist: Victor Henao
Hair stylist: Francesca DellAquila
Editor: Vee Pinot
Postproduction: GPS, The Mill, LUNAPARK Motion Arts Collective
Post Producer: Carlos Herrera GPS; Cameron Gray The Mill; Magdalena Miszczak, Patrycja Szymańska LUNAPARK
On-Line: LUNAPARK, Paweł Małkowski
Colorist: Nick Metcalf, The Mill
Sound Design: LUNAPARK, Paweł Drzyzga
Music: Cord
Creative Agency: Mrs & Mr
CEO: Daniel Wadia
Chief Creative Officer: Kate Wadia
Executive Producer: Chris Patton
Production Company: Papaya Films
Director: Marysia Makowska
Executive Producers: Kacper Sawicki, Tomek Kulesza
Producers: Heidi Tannenbaum & Kuba Galanty
Line Producer: Heidi Tannenbaum
Production Coordinator: Filip Kopeć
DP: Todd Antonio Somodevilla
Production designer: Grace Hartnett
Costume designer: Ryan Blaschke
Make up artist: Victor Henao
Hair stylist: Francesca DellAquila
Editor: Vee Pinot
Postproduction: GPS, The Mill, LUNAPARK Motion Arts Collective
Post Producer: Carlos Herrera GPS; Cameron Gray The Mill; Magdalena Miszczak, Patrycja Szymańska LUNAPARK
On-Line: LUNAPARK, Paweł Małkowski
Colorist: Nick Metcalf, The Mill
Sound Design: LUNAPARK, Paweł Drzyzga
Music: Cord