Sixth annual Future of Video will be hosted November 14-16 at the Marina del Rey, CA
Parks Associates' latest research on streaming services shows Netflix and Prime Video enjoy the longest subscriber lifetimes, as both services boast an average duration per subscriber of more than four years each. Both streaming services have consistently maintained the longest subscriber tenure over the past several years of Parks Associates surveys, and their average subscription duration increased by three to four months from Q3 2022 to Q1 2023.
"Households are still experimenting with different services as they evolve over time to build their own service stack," said Eric Sorensen, Director, Streaming Video Tracker, Parks Associates. "Service consolidation has changed subscription dynamics, as Showtime has become part of Paramount+ and HBO is now Max, but even as consolidation occurs, it is having a limited effect on churn for these services. Premium service subscriptions average around two years, which suggests consumers are getting better value out of the consolidated content."
Parks Associates, which recently released its top 10 list of video streaming services, will host hundreds of industry leaders at the sixth annual Future of Video: OTT, Pay TV, and Digital Media on November 14-16 at the Marina del Rey Marriott in Marina del Rey, California. The event is sponsored by Adeia, AiBUY, Bango, FPT Software, JW Player, Penthera, and SymphonyAI Media.
Keynote speakers include:
- Matthew Durgin, VP Content and Services, LG
- Vibol Hou, EVP & CTO, Streaming, Paramount
- Amanda Jordyn (Gillie), Head of Device & TV Marketing, Sling TV & DISH Network
- Albert Lai, Global Director, DTC/OTT Streaming for Media & Entertainment, Google
- John Lasker, SVP, ESPN+, ESPN
- Lauri McGarrigan, SVP, Streaming Distribution, Business Development and Operations, Hallmark Media
- Liz Riemersma, VP Strategy, Business Development & International, Sling TV
- Joanelle Romero, Founder, President, CEO, Red Nation Television Network
- Rachel Silver, CEO, Love Stories TV
- Dalaney Thompson, VP, Strategic Partnerships, AiBUY
- Stefan Van Engen, VP, Content Programming and Partnerships, XUMO
Future of Video features Parks Associates' analysts moderating all sessions, with insights, data, and analysis from the firm's consumer and industry research, including the Streaming Video Tracker. This ongoing service tracks consumer and industry trends, the market landscape, and subscriber numbers for more than 400 streaming video services in North America.
To register for Future of Video, visit www.futureofvideo.us. Go to www.parksassociates.com/streaming-video-tracker for more information about the Steaming Video Tracker service.
About Future of Video: OTT, Pay TV, and Digital Media
Future of Video brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact on the video market. www.futureofvideo.us
2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More