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Partizan Announces Resource as Exclusive West Coast Representation
- Tuesday, Jun. 28, 2022
Joining forces with the well-known repping firm led by Dana Balkin, whose stellar reputation as a strategist precedes her, the appointment of Resource poises Partizan for its next growth phase. Balkin, alongside partner Frank Antonoff and rep Allie O’Brien Stevens, brings a clear-cut vision and style to management, with Resource boasting a highly curated roster of A-list content creators, as well as rising talent.
“Taking what we have achieved in the past thirty years, and growing that presence in new directions than ever before is exciting, and including Resource in that growth is so profound,” remarks Partizan Founder Georges Bermann. “The addition of Dana and her team will certainly be a catalyst toward the future of Partizan.”
The strategic appointment comes after almost four years of current Head of Sales and Executive Producer Mike Lobikis overseeing sales for the territory. Lobikis is respected throughout the industry for his skillful business development, talent curation, marketing strategies, original intellectual property and community building for top international production companies.
“This partnership is very much centered around the respect I have for Dana, Frank, and Allie,” said Lobikis. “They are high-level talent builders in this industry, and I appreciate how they operate.”
"Their taste is completely in line with the Partizan brand, and the range and extent of their relationships makes them outstanding at realizing our vision for every director on the roster as well as the company at large,” said Managing Director Lisa Tauscher of the new sales structure.
Partizan is recognized worldwide for its roster of next-level creatives, including Michel Gondry and Antoine Bardou-Jacquet, whose world-building has set the benchmark for directorial artistry. Forever dictating trends (including Gondry’s most recent ‘shot on iPhone’ spot for Apple), Partizan has continued that streak in 2022.
Jeff and Jackie Schaffer's Super Bowl LVI spot for FTX featuring Larry David won multiple awards for film craft, writing and branded content. Alice Kong brought her eccentric style to create branded films for Gucci and Vogue, while C.T. Robert flexed his award-winning writing and directing via thought-provoking brand work for Nike Future Movement. Picnic Studio partnered with Preacher agency to showcase WeTransfer’s new platform, meanwhile Aisultan Seitov blended hyper-color and video effects in the campaign to launch PacSun x A$AP Rocky’s worldwide collection.
Additionally, Partizan has recently brought on new Executive Producer Angela Foster to lead its dedicated animation division, Partizanstudio. Featuring a roster of renowned multidisciplinary artists including Pete Candeland, Art Camp, H5, Weareseventeen, Andrew Khosravani, Nerdo, and more, Partizanstudio will be a key area of focus for Resource.
“Partizan has always been a creative leader,” states Dana Balkin. “They continue to hold a really unique place in our industry by being a company committed to the work above all, whether it’s with legacy or emerging talent. We are happy to be part of their next chapter.”
partner | director of public relations