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    Paul Revere Shouts ‘The Deadline is Coming!’ In PSA Alerting America of ACA Open Enrollment Deadline

    By Press KitchenUpdated:No Comments6988 Views
    "The deadline is coming! The deadline is coming!"
    LOS ANGELES -- (SPW) --

    With the deadline to enroll for affordable health insurance fast approaching, Barton F. Graf, the Coverage Coalition and Get America Covered have turned to history's most famous yeller – Paul Revere – to spread the word across the country. In a series of TV PSAs created by a team at Barton F. Graf and produced in-kind by Park Pictures, Revere travels across the US on a horse-motorcycle shouting to whoever will listen, "The deadline is coming! The deadline is coming!" The spots were directed by Alison Maclean.

    The :30, :15, and :06 Spots


    30-second TV commercial – https://youtu.be/tcxtUK5Ccfo


    15-second TV commercial – https://youtu.be/ttKy8ASRV6Y


    06-second TV commercial – https://youtu.be/koKdm8Xe7Y4

    Coverage Coalition plans to roll out several different PSAs throughout open enrollment, including tips on signing up, that most qualify for financial help and that 8 out of 10 can find plans for under $75, and an increasingly yell-y countdown to the deadline as he makes his way across the country. The mix of :30, :15, :06 spots include versions where Revere travels through some of the states that need the message most. The spots will debut on national television thanks to Coverage Coalition partner, the Entertainment Creative Collaborative Outreach Program (ECCO) and donations from local station owners and affiliates.

    Since launching last month, Coverage Coalition has continued to gain momentum by adding new advertising partners daily (full list below) that are assisting on all fronts from donated media to design and SEO services to production and public relations. In addition to the donated national television media, Coverage Coalition has also received donated radio, OOH and digital space that will be launching nationally later this month. The Coverage Coalition was started as a result of the the advertising budget for the Affordable Care Act being slashed by 90% and the length of the enrollment period being cut in half. Barton F. Graf wanted to do something to make up the difference, and the best way they knew how was through advertising. They called (and continue to call) on all their industry friends in creative and media to join them in spreading the word by creating ads, donating media space, and encouraging awareness.

    The Coverage Coalition is a non-partisan, non-political, pro-bono effort with one goal in mind: to spread the word about health care enrollment which is now through December 15. Thousands of people have already changed their Facebook profile image to support the cause. If you want to get involved further, please visit http://coveragecoalition.org/

    Advertising Partners:

    Barton F. Graf
    Get America Covered
    Park Pictures & Alison Maclean
    MackCut
    Smigital
    Heard City
    Butter Music & APM
    ECCO
    Psyop
    Hook QA
    Hungry
    Freedman
    Sunday Afternoon
    Working Not Working
    Press Kitchen
    Never The Less
    Coupe Studios
    Indivisible Illinois
    Get Covered Philly
    Entree Health

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    SPW Category:Public Service Announcement (PSA) News
    Tags:barton f. grafcoverage coalitionAffordable Care ActPark Pictures



    Fivestone Studios and Bella Add Accomplished Creative Leader Gregory Hadden in New Cross-Company Role: Executive Vice President, Creative and Growth

    Wednesday, November 5, 2025
    Gregory Hadden, EVP Creative & Growth, Fivestone Studios & Bella

    Taking another giant-sized step forward in their company’s growth as a world-class creative leader, the digital experiential specialists at Fivestone Studios – along with their colleagues at commercial production and post company Bella – are proud to welcome highly accomplished creative innovator Gregory Hadden to their teams as Executive Vice President, Creative and Growth. Fivestone’s Founder and CEO Traylor Woodall confirms Gregory’s full-time addition to these expanding teams. Gregory brings more than two decades of global creative leadership experience to his new role, having built and led award-winning studios and campaigns for the likes of Google, PepsiCo, Ram Trucks, Hasbro, IBM, and IKEA. As the founder of TMI Inc, creator of Motive Made Studios and architect of Project Unlimited Productions, Gregory has pioneered new possibilities for clients through storytelling, tech, community, and commerce – proving that big ideas are the driving force behind sustainable growth. As EVP, Creative and Growth, Gregory will work across Fivestone Studios and Bella to shape integrated growth strategies, build long-term client partnerships, and drive creative excellence across every discipline, from film and design to brand strategy, emerging tech, and original IP. “Gregory is a force of creative and strategic energy – someone who sees the connective tissue between stories, enterprise, and systems,” Traylor began. “His ability to build teams, lead with vision, and find opportunity in every challenge makes him the perfect fit for this exciting new role.” “Fivestone Studios and Bella are perfectly positioned to meet today’s market demands – delivering sharper creativity, tighter collaboration, and breakthrough technology at speed,” said... Read More

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