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    Home » Pegasus Bank Taps Baker & Bonner Creative Emporium as Branding and Creative Agency of Record

    Pegasus Bank Taps Baker & Bonner Creative Emporium as Branding and Creative Agency of Record

    By SaveryThursday, March 2, 2023Updated:Tuesday, May 14, 2024No Comments4035 Views
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    Pegasus Bank Taps Baker & Bonner Creative Emporium as Branding and Creative Agency of Record. Shown the Pegasus Bank Building.
    DALLAS -- (SPW) --

    Baker & Bonner Creative Emporium announced that Pegasus Bank, has tapped the Dallas-based agency as its first branding and creative agency of record. The agency will be responsible for strategy, branding, creative, website, digital and public relations. Baker & Bonner’s first assignment will be hosting a proprietary branding session with Pegasus executives. A new creative campaign is slated to launch early summer. 

    “Pegasus Bank is known for its distinct brand and culture that has defined our bank,” said Harry Smith, President & CEO of Pegasus Bank. “We were looking for an agency that could help us continue to build and evolve the brand. Baker & Bonner bring more than 50 years combined experience in branding and creative excellence for some of the nation’s most beloved brands and were the perfect agency partner to tell our story.” 

    Pegasus Bank is a full-service bank with three locations in Dallas. They provide tailored banking solutions to individuals, professionals and small to mid-sized energy and commercial businesses, alongside the highest level of customer service. Pegasus is also equally committed to protecting their customer’s privacy through the most current technology applications and solutions available. Pegasus Bank provides an unmatched level of security, safety and customer service for its clients’ financial information and resources. 

    “Pegasus has been putting their customers in position to do amazing things,” said Jimmy Bonner, co-founder, and CEO of Baker & Bonner Creative Emporium. “Smith told us early on he was interested in brands with great storytelling and smart strategies. We’re thrilled to be working with them and excited to get going on all that’s ahead.” 

    About Pegasus Bank 
    Since beginning in Dallas in 2007, Pegasus Bank’s ultimate goal has remained consistent: valuing relationships, service, quality and security to create a customized and unique banking experience. Over the past 16 years, the bank has grown to a staff of 69 employees and $1.4 billion in assets. Pegasus Bank is a wholly owned subsidiary of Oklahoma-based BancFirst Corporation (NASDAQ: BANF). BancFirst is a $12.4 billion-asset bank holding company based in Oklahoma City. 

    About Baker & Bonner Creative Emporium 
    Founded in 2021, Baker & Bonner Creative Emporium is a boutique branding agency based in Dallas. The agency offers an array of services to its clients, including traditional advertising, branding, design, strategy, consulting, identity, content, experiential, web design and public relations. Clients include Community Coffee, Luckenbach Texas, London-based Jan Erika Design, Oyster Fine Bamboo Fly Rods, Peacock Alley, 33.9 Original and Ranger Creek Brewing and Distillery. For more information, visit https://bakerbonner.com, or on Instagram and Facebook. 

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    Sarah Avery
    Baker & Bonner Creative Emporium
    (214) 417-7769
    Contact via email
    SPW Category:Advertising Agency News
    Tags:Baker & Bonner Creative EmporiumRob BakerJimmy BonnerAORPegasus Bank



    Creativity For Good: The Cre8tors Partners With World Food Program USA On Fill The Silence Campaign

    Friday, November 14, 2025
    The "Fill the Silence" campaign shifts the traditional hunger narrative away from images of desperation to stories of resilience, strength, and potential unlocked by food. Featured are the works of The Cre8tors-represented artists Indie 184 (aka Soraya Marquez), known for her graffiti/mixed-media style, and visual artist Brandon Breaux.

    Can art change the way we view hunger and those suffering in places like Gaza and elsewhere? The Cre8tors, the creative talent management and production consulting company led by Dani Jackson and Jenny Lumpkin, think so. That’s why they partnered with World Food Program USA on its Fill the Silence campaign, a bold new national marketing initiative designed to reframe how we think about hunger and galvanize Gen Z and Millennials to act. The campaign rolls out via a robust marketing mix including a national TV PSA (set to pop superstar The Weeknd’s evocative track, “Give Me Mercy”), digital and social activations, events, and collaborations with Gen Z creators and celebrity partners.
    Center to the Fill the Silence campaign, which shifts the traditional hunger narrative away from images of desperation to stories of resilience, strength, and potential unlocked by food, are the works of The Cre8tors-represented artists Indie 184 (aka Soraya Marquez), known for her graffiti/mixed-media style, and visual artist Brandon Breaux.
    Jackson, Founder/Partner of The Cre8tors, explains that The Cre8tors were enlisted by Brandon Rochon, the award-winning advertising executive and World Food Program USA Board Member, to bring these two powerhouse artists to the campaign. Collectively, they responded by producing several striking works that anchor the initiative. Their art shines a light on eight distinct stories of people facing extreme hunger, reframing them not as passive subjects but... Read More

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