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    Home » PICROW’s The Hall Directs Fund-Raising Film For Epilepsy Foundation of Greater Los Angeles

    PICROW’s The Hall Directs Fund-Raising Film For Epilepsy Foundation of Greater Los Angeles

    By rpg246Tuesday, June 13, 2017Updated:Tuesday, May 14, 2024No Comments8970 Views
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    Care & Cure 2017 produced by PICROW and directed by The Hall.

    Sixth Consecutive Year Studio Provides “Mini-Doc” Film

    LOS ANGELES -- (SPW) --

    Los Angeles, PICROW, the Hollywood headquarters television and commercial production company, recently completed a short documentary for the Epilepsy Foundation of Greater Los Angeles. Premiering at the EFGLA’s annual Care & Cure fundraiser at the Beverly Wilshire Hotel, the film was the latest in a series of epilepsy documentaries directed by The Hall.  The Hall has been directing the short documentaries for six straight years. The film can be seen here.

    Care & Cure 2017
    For this year’s film, The Hall worked again with EFGLA Project Coordinator and Producer Nathan Jones, chronicling two families with young children stricken with epilepsy. Through the tireless efforts of devoted doctors, epilepsy experts and hospital staff, two different solutions helped stopped the seizures; one through diet, one through drugs. “There are countless stories we hear each year,” says The Hall. “each story is emotional and very real to these epilepsy patients. It’s some of the most rewarding work we do, telling these amazing stories in a way that inspires others to join the fight.” 

    The Fight
    In this year’s film, a young girl named Gracie was opening her gifts on Christmas morning when she suffered her first seizure. For one-year old Annabelle, her parents noticed tremors in her arm, followed by a 10-15 second seizure. Thanks to expert help received at Children’s Hospital Of Los Angeles and the University of California at San Francisco, both children are now seizure free. Gracie had genetic testing done after standard medications failed, revealing a glucose transporter defect that caused her seizures. After starting a strict low-carb diet called the Ketogenic Diet, Gracie’s seizures were gone within days. For little Annabelle, videos taken by her parents and further testing allowed doctors to prescribe medication that stopped her seizures within hours.

    The Big Challenge
    Over the past decade, the EFGLA’s Care & Cure fundraiser has raised millions of dollars that have gone directly towards training  pediatric Epileptology fellows in Southern California. The impact of training more specialized doctors has been tangible, decreasing wait times for families around Southern California. According to Jones, there’s a worldwide shortage of epileptologists, causing patients sometimes to wait months to see a specialist. “There needs to be more happy endings, more early diagnosis and better care for people with epilepsy,” he says. It is estimated that 10 percent of the population will suffer a seizure at some point in their lives.

    About PICROW
    Pictures in a Row (PICROW) is a combination studio, production house, and post house — a new hybrid. Equipped with distinguished directors, full time development and production staff, digital talent, and post facilities for commercials, film and television. The company is headquartered at 736 Seward St., Hollywood, CA 90038. For more information go to www.picrow.com

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    RPG
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    SPW Category:General News
    Tags:Director Peter LangThe HallRPG PublicityPICROW



    2026: Connect Today for a Better Tomorrow (And Beyond)

    Thursday, January 15, 2026
    Ross MacRae, CEO, Agency Source

    In 2026, the thing that stands out most is how fast this industry is moving, faster than at any point I’ve seen in my career. Agencies, brands, and production companies are constantly shifting, merging, restructuring, and rebuilding. And the people inside them are moving just as quickly. The average lifespan of an agency creative these days is about 18 months. That means if you connect with someone today, chances are they’ll be somewhere completely different by next year, maybe even brand-side. The good news is that you’re essentially building a relationship with multiple clients at once - as long as you keep track of where they go! That level of movement changes what sales and outreach actually mean. When I started, sales in our industry were seen as unnecessary, even a bit smarmy. Agencies had internal service buying teams whose role was to be aware of what production services were out there--which meant that production companies and reps could remain on the agencies' radar with little effort. But today, those agency-side roles have disappeared, and the responsibility has shifted wholly to production companies and reps to make sure they are continuously visible. Whether people like the word “sales” or not, the truth is that you cannot rely on posting your reels on your site and expecting the phone to ring. It never really worked that way, and it certainly doesn’t now. One of the biggest misunderstandings I still encounter is about what a contact database is for. People assume it’s just a place to download email addresses and send out massive blasts. That was never the right way to do it, not 15... Read More

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