Picture North Adds Seasoned Editor Christine Wolf To Growing Post-Production Team
Transitioning from Whitehouse Post, Christine Wolf brings over 15 years of experience and leadership to the expanding Picture North team, joining Olivia Rose Curry on its roster of senior editors.
Originally from Akron, Ohio, she found her love for editing while studying music and art at The School of The Art Institute of Chicago. She brings her musical touch to every piece she edits, synergistically weaving sound and image.
Drawn to projects with deep emotional impact and creative visualization, Wolf strives to foster the strongest avenues for narrative, theme, and ideas. Wolf has worked with prestigious brands like Disney, Guinness, Ford, TRESemme, Pacifico, and YouTube to name a few.
“I embrace the fact that every project is different and presents new opportunities to grow and learn. To me, editing is very meditative and cerebral, but also instinctual. More often than not, I find myself going back to the initial moments that resonated with me,” said Wolf.
Wolf’s expertise brings depth and creativity to Picture North’s blossoming team. Alongside the company’s impressive roster of directors, this addition marks Picture North’s latest step towards increasing the company’s post-production capabilities.
“As soon as I saw Christine's work, I knew that she shared the same sensibilities as our core team and many of the directors at Picture North. Her sense of rhythm and appreciation for visual quality was so obvious,” said Picture North Executive Producer Martin Rodahl, “and she's maintained this high threshold for a long time, so she's very consistent. In that regard, we are just as excited to learn from her as we are excited to open new doors for her.”
“Picture North consists of an impeccably curated team of people that share a deep passion and devotion to storytelling. Their positive energy and creativity is palpable and contagious. I am also thrilled to have the chance to take Picture North to the next level and expand the post-production department,” said Wolf.
Since 2008, Picture North has produced content on every continent (except Antarctica), building a worldwide team of collaborators along the way. Their clients span a wide range, from giants like Google to non-profit organizations like Special Olympics.
The company’s international and multilingual profile originates with their executive producers and extends throughout the entire Picture North family. Because of their experience in multiple markets, they bring fresh perspectives to projects at the ideation, production, or post-production stage.
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More