Facebook Twitter Instagram LinkedIn RSS
    Facebook Twitter Instagram LinkedIn RSS
    SHOOTonline SHOOTonline SHOOTonline
    Register
    • Home
    • News
      • MySHOOT
      • Articles | Series
        • Best work
        • Chat Room
        • Director Profiles
        • Features
        • News Briefs
        • “The Road To Emmy”
        • “The Road To Oscar”
        • Top Spot
        • Top Ten Music Charts
        • Top Ten VFX Charts
      • Columns | Departments
        • Earwitness
        • Hot Locations
        • Legalease
        • People on the Move
        • POV (Perspective)
        • Rep Reports
        • Short Takes
        • Spot.com.mentary
        • Street Talk
        • Tool Box
        • Flashback
      • Screenwork
        • MySHOOT
        • Most Recent
        • Featured
        • Top Spot of the Week
        • Best Work You May Never See
        • New Directors Showcase
      • SPW Publicity News
        • SPW Release
        • SPW Videos
        • SPW Categories
        • Event Calendar
        • About SPW
      • Subscribe
    • Screenwork
      • Attend NDS2024
      • MySHOOT
      • Most Recent
      • Most Viewed
      • New Directors Showcase
      • Best work
      • Top spots
    • Trending
    • NDS2024
      • NDS Web Reel & Honorees
      • Become NDS Sponsor
      • ENTER WORK
      • ATTEND
    • PROMOTE
      • ADVERTISE
        • ALL AD OPTIONS
        • SITE BANNERS
        • NEWSLETTERS
        • MAGAZINE
        • CUSTOM E-BLASTS
      • FYC
        • ACADEMY | GUILDS
        • EMMY SEASON
        • CUSTOM E-BLASTS
      • NDS SPONSORSHIP
    • Contact
    • Subscribe
      • Digital ePubs Only
      • PDF Back Issues
      • Log In
      • Register
    SHOOTonline SHOOTonline SHOOTonline
    Home » Picture North Teams Up with Patrick Mahomes

    Picture North Teams Up with Patrick Mahomes

    By SPWWednesday, September 9, 2020Updated:Tuesday, May 14, 2024No Comments4712 Views
    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email
    Patrick Mahomes.

    Picture North and director Martin Rodahl get fans excited for 2020 NFL season with Kansas City Chiefs quarterback Patrick Mahomes.

    CHICAGO and Fort Worth, TX -- (SPW) --

    Leading up to the 2020 NFL season kickoff, production company Picture North and director Martin Rodahl have collaborated with client BioSteel, a sports nutrition and hydration company making inroads into the US market, to make a one-of-a-kind film with quarterback Patrick Mahomes of the Kansas City Chiefs. Set to audio highlights from the 2019 season which crowned Mahomes a Superbowl champion, the spot showcases his intense offseason training and finishes with a clear message: "Run It Back." Many are expecting Mahomes and the Chiefs to be Superbowl contenders once again, and with this spot the gauntlet certainly has been thrown.

    Picture North handled the Covid-compliant production from concept through post, bringing together a talented team of artists for the shoot in Fort Worth, Texas and subsequent cut in Chicago with editor Talia Pasqua.

    “It was a really interesting collaboration between Patrick’s core team and our production unit,” said director Martin Rodahl. “We tailored our lighting and shooting setups to Patrick’s workouts and just did our best to keep up with him!”

    The shoot is also a milestone for client BioSteel, who are looking to increase their presence in the US market. Having played a major role in the lives and performance of Canadian athletes for years, BioSteel is now backing some of the biggest names in US sports including Patrick Mahomes.

    “Patrick Mahomes is the face of football right now,” said Executive Producer Neha Schultz. “We knew we had to exemplify that dominant spirit with this BioSteel piece. This project is a perfect example of Martin’s creative but nimble approach, making a dynamic and technical shooting style work with a very challenging schedule.”

    For an in-depth look at the production and behind-the-scenes content, please visit Picture North’s Instagram page @picture.north or the company’s website: www.picturenorth.com

    Picture North offers production and post-production services to advertising agencies, record labels, and direct clients. The company represents directors André Øvredal, Jake Zalutsky, Markus Bader, Martin Rodahl, Nate Camponi, Nic & Sune, Ryan Patrick, and editor Talia Pasqua. 

    REGISTRATION REQUIRED to access this page.

    Already registered? LOGIN
    Don't have an account? REGISTER

    Registration is FREE and FAST.

    The limited access duration has come to an end. (Access was allowed until: 2022-03-11)

    PictureNorth.com

    Martin Rodahl
    Executive Producer
    Picture North
    (312) 724-7136
    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:SportsMartin RodahlPicture NorthNew Work



    Sound Lounge Welcomes Mixer and Sound Designer Nicole Pettigrew

    Tuesday, August 18, 2026
    Mixer and Sound Designer Nicole Pettigrew

    Sound Lounge has expanded its commercial roster with the addition of mixer and sound designer Nicole Pettigrew, who brings more than a decade of experience, a passion for sound design and a highly collaborative approach to her work. Pettigrew joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer. Her work spans campaigns for brands including American Express, MLB, T-Mobile, New Balance, Titleist, David Yurman and DraftKings. She also mixed Gucci's 2024 AICP Best in Show-winning campaign. Prior to PS260, Pettigrew spent nine years at PLUSHnyc. A lifelong musician, Pettigrew brings a musical ear to her work and particularly gravitates toward projects that allow her to experiment with sound. Her approach pairs a traditional studio foundation rooted in listening, communication and client experience with an eagerness to explore new ideas and push the creative possibilities of a project. “The best sessions feel like a real collaboration,” says Pettigrew. “I want clients to feel like I’m part of their team, listening to their vision and then interpreting it, building on it and helping push the idea further. You’re handed all of these individual pieces, and I love the problem-solving that goes into figuring out how they fit together. There’s something really satisfying about getting to the end, stepping back and realizing you helped bring someone’s idea fully to life.” Pettigrew's arrival also reunites her with Sound Lounge... Read More

    No More Posts Found

    MySHOOT Profiles

    Facebook Twitter LinkedIn Telegram Pinterest Tumblr Reddit WhatsApp Email

    Previous ArticleThe Wild Rainiers Answer The Call of the Barbeerian
    Next Article 12th Annual Burbank International Film Festival Launches September 10-13, 2020
    SPW
    • Website

    Add A Comment
    What's Hot

    3D Animation Director Liam Archibald Joins Blinkink For Worldwide Commercial Representation

    Friday, August 28, 2026

    Duane “Keffe D” Davis’ Murder Trial Heads To Closing In Tupac Shakur’s 1996 Killing

    Friday, August 28, 2026

    C. Kim Miles Shares Insights Into The Reimagining Of “Little House on the Prairie”

    Thursday, August 27, 2026
    Shoot Screenwork

    Apple, TBWA\Media Arts Lab and Director Nicos Livesey Deploy Clay Animation To Showcase “The Mighty Mac Mini”

    Friday, August 28, 2026

    TBWA\Media Arts Lab and director Nicos Livesey–via Blinkink and Stoopid Buddy Stoodios–teamed on this clay…

    TDA Boulder, Director Michael Downing Tackle Banking Clichés In “No Nonsense” Campaign For First Interstate

    Thursday, August 27, 2026

    JT Mega, Director Jake Zalutsky “Savor The Little Things” For Mahatma Rice

    Wednesday, August 26, 2026

    9/11 Day, Pete Davidson, David&Goliath Share Personal 9/11 Story and “UNIITE For Good”

    Tuesday, August 25, 2026

    The Trusted Source For News, Information, Industry Trends, New ScreenWork, and The People Behind the Work in Film, TV, Commercial, Entertainment Production & Post Since 1960.

    Today's Date: Fri May 26 2023
    Facebook Twitter Instagram LinkedIn RSS
    More Info
    • Overview
    • Upcoming in SHOOT Magazine
    • Advertise
    • Privacy Policy
    • SHOOT Copyright Notice
    • SPW Copyright Notice
    • Spam Policy
    • Terms of Service (TOS)
    • FAQ
    STAY CURRENT

    SUBSCRIBE TO SHOOT EPUBS

    © 1990-2021 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
    • Home
    • Trending Now

    Type above and press Enter to search. Press Esc to cancel.

    Type above and press Enter to search. Press Esc to cancel.

    SHOOT
    click X to close window
    ×

    Farewell Note from the Publisher

    After 66 years of covering Commercial, Film & TV production & post, SHOOTonline ceased publishing as of Friday, August 28th, 2026.

    Although publishing activities concluded, the company will continue to operate through a transition period to ensure a smooth conclusion to all business dealings, including processing refunds for prepaid SPW tokens and collecting outstanding advertising invoices.

    A heartfelt Thank You to our readers, advertisers, sponsors, vendors, and of course the amazing staff throughout the decades who have made this wonderful SHOOT Magazine/SHOOTonline journey possible. And, a huge Thank You to all the executives, artisans, companies, agencies, associations, guilds, studios, networks, streaming services, manufacturers, and so many more who trusted us to share their news, milestones, insights, and points of view with the industry.

    Click Here to read more about SHOOT’s closure.

    Click Here to close window
    We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.