Full public release of the mobile application enables anyone with a smartphone to produce immersive creative content with virtual production
Pixotope, the leading software platform for end-to-end real-time virtual production solutions, today announced the full public availability of its mobile app, Pixotope Pocket. Initially introduced as an exclusive offering for Pixotope Education Program partners, Pixotope Pocket democratizes the creation of immersive content by providing easy, unfettered access to augmented reality (AR) and virtual studio (VS) tools and workflows. Users only need a smartphone running iOS, a PC with Windows system, and Pixotope Graphics license to create powerful and immersive content anywhere without the need for a fully equipped studio.
PIXOTOPE POCKET: THE ULTIMATE VIRTUAL PRODUCTION TOOL FOR iPHONE
“Pixotope Pocket is maturing beyond its initial educational focus, transforming into a powerful tool for all content creators,” states David Dowling, Pixotope’s Chief Revenue Officer. “This accessible solution empowers creatives to explore and test virtual environments with ease, ultimately enhancing pre-production efficiency and streamlining the overall virtual production process. By leveraging Pixotope Pocket, creators are no longer confined to studios; they have the freedom to work from anywhere with minimal equipment.”
HOW TO GET STARTED WITH PIXOTOPE POCKET
Unlike traditional AR and VS workflows, with Pixotope Pocket, there is no need for a broadcast camera and tracking software and hardware. The creative can use their mobile phone camera to shoot footage while Pixotope Pocket takes care of the camera tracking. It does this by combining device motion tracking, camera scene capture, and advanced scene processing. Video and tracking data are transmitted via SRT stream through a local network to the local machine that has Pixotope Graphics installed.
David concludes: “We aim to democratize this powerful technology by placing it in the hands of creatives. We envision camera operators unlocking the potential of AR visualization and social media content creators pushing the boundaries of storytelling. We’re excited to see how these professionals will leverage the technology to shape the future of virtual production.”
Pixotope Pocket is currently available for iOS with a planned expansion to Android platforms, opening up a world of possibilities to creatives across various operating systems.
For more information on Pixotope Pocket, please visit https://www.pixotope.com/products/pixotope-pocket
About Pixotope
Dedication. Determination. Trust. Pixotope is at the forefront of democratizing virtual production and empowering content creators with accessible solutions for boundary-pushing immersive storytelling.
Having been proven on the most demanding live productions in the world, Pixotope offers media content owners and producers a reliable and sustainable Virtual Production Platform on which to build their media business.
Pixotope uniquely allows media creators to tell stories with the visual impact of high-end feature films, combined with the connected and scalable nature of online content and the immersive and social experience of video games.
With global 24/7 operations and a direct presence on four continents, Pixotope Technologies is on a mission to promote accessibility, ease of use, and customer success in Virtual Production for all media creators.
AICP’s Demographic Reporting Initiative Expands Categories To Reflect Client and Agency Requests
AICP has announced that an updated template for its Demographic Reporting Initiative is now available. Originally launched in October of 2021, the Demographic Reporting Initiative allows production companies to provide their advertiser and agency clients with insight into the demographic makeup of the people on the crews of their commercials and brand content. As with version 1.0, the 2.0 iteration was prepared in cooperation with a consortium of industry payroll companies. This updated version of the Demographic Reporting initiative has greatly expanded the listing of gender identity categories, and added the ability for production staff to include their veteran status in the U.S. Armed Forces. These reports will provide AICP member production companies with anonymous and voluntarily provided breakdowns on these demographic categories, which can in turn be shared with agencies and advertisers upon request. More information on the Demographic Reporting Initiative can be found on the AICP website here. The updated Demographic Reporting Initiative framework was revised as a result of a continued push from marketers for this information, noted Sheila R. Brown, AICP’s Vice President, Equity & Inclusion. “The demand for demographic information from marketers directly and their advertising agencies continues to grow,” Brown notes. “As our communities become more diverse, the yearning to know the make-up of the production crews increases. And in our continuing goal to be more inclusive, we also wanted to offer our production crews more options to self-identify. The addition of more gender identity options, and the option to indicate whether an individual is a veteran or... Read More