PLUSHnyc and Sister Company REDIRON are pleased to annouce Alex DerHohannesian has joined the companies as Executive Producer.

Alex brings a wide range of advertising experience on both the ad agency and vendor sides, having most recently worked at commercial music house, MAS – Music And Strategy, since 2011.  At MAS, he played integral roles as senior producer, music supervisor, studio manager, group manager, and in business development.  Alex headed up music and audio-centric projects on numerous national and global campaigns, working on marquee brands such as Ford, Microsoft, Bank of America, Jose Cuervo, E-Trade, Land Rover, Purina, Bacardi to name a few.   

Prior to MAS, Alex spent five years as content producer at Young & Rubicam NY, where he worked on projects for UNHCR, Colgate, Soft Soap, Palmolive, and Speed Stick.

In addition to roles in production and business development, Alex has been a professional voice over talent since his early days at Y&R, with AVO credits on national campaigns for Mountain Dew, Michelob Ultra, Fed Ex, Hasbro, Guitar Center, and Purina One, among others.

“We are thrilled to have Alex join us at PLUSH and REDIRON.  We look forward to having Alex help us expand our presence within the production community” said Partner/Sr. Mixer Michael Levesque. 

PLUSH/REDIRON is located in the Flatiron district of Manhattan at 18 West 21st Street on the 10th & 11th Floors, and features a beautiful private roof deck with spectacular views of the iconic New York City skyline.

PLUSH ( is an audio post-production company featuring nine Sound Designer/Mixers creating exceptional sound design and mixes for broadcast, network, long form, web and VR.  Recent projects include work for Jet Blue, Lenovo, General Mills, BMW, UPS, Spectrum, Charlie and the Chocolate Factory on Broadway, and Viacom.

REDIRON ( is the creative concepts, full production and editorial sister company of PLUSH.  REDIRON features on staff editors and producers crafting content for all media platforms. Recent projects include trailers for HBONOW (True Blood, The Leftovers, True Detective), the season two launch for the Syfy series The Magicians, A&E Networks eight part series Scientology and the Aftermath, among others.