New Animated Short Motivated by the Power of Adoption
Animation, visual fx, and interactive studio Post Asylum/Element X recently released an animated fan film from the Hellboy comic universe. The short was an adaptation of the popular “Pancakes” comic created by Mike Mignola.
“One of our senior animators introduced me to the Hellboy comic series years ago and I immediately fell in love with it,” said Executive Creative Director Chad Briggs. “Here’s a demon created solely for the purpose of ushering in the end of the world, but ultimately raised to embody the best of human nature. As someone who was adopted by a loving family, I can relate. And I loves me some pancakes!”
“Chad came to me with the Pancake comic along with some early look development that I loved. We settled on the idea of a living breathing comic art style of animation. Then we pulled in our talented teams to get everyone excited at the possibilities and to iron out the details,” noted Graham Hagood, Executive Producer.
The studio’s new Redshift render farm with multiple Nvidia GPUs kept the final frames pumping out quickly. Redshift proxies streamlined the process, allowing animation, modeling, and texture revisions to publish to the lighting files in tandem. “There was a lot of fine tuning across all departments simultaneously to achieve the visual depth and flexibility we wanted inside of our stop motion comic look,” said Briggs. “We were using all kinds of trickery with AOV’s inside our Nuke comps, while experimenting with different animation techniques.”
Pure Evil Music Composer Gary Parks created a broad, dynamic score – from the cinematic opening titles to the foreboding sound design of the depths of hell. “This short was a fun one because the music and overall sound told a pretty diverse story throughout,” Parks said. “We went big and cinematic for the open, some spaghetti western vibes in the desert, and gothic horror down in Pandemonium.”
“At the end of the day I hope it brings a smile to the people who watch it,“ said Briggs. “We made this not only for fans of the comic but also for all of the parents who have chosen to adopt a child that otherwise may not have had a good home. For those thinking of becoming parents, consider adoption. Who knows, you may just save the world in the process.”
Watch Hellboy "Pancakes" Animated Short Film below or click here: http://postasylum.com/hellboy/
About POST ASYLUM/ELEMENT X
Post Asylum/Element X exists to create compelling original content and interactive experiences for agencies and brands. We are obsessed with engagement, design and storytelling. Our deep and diverse talent pool embraces cutting edge technology to craft the best creative execution for each and every project. For more information, please visit www.postasylum.com or www.elementxcreative.com
Doe-Anderson Hires Marianne Newton as New VP, Director of Integrated Production
Full service ad agency Doe-Anderson has hired Marianne Newton as Vice President, Director of Integrated Production. Newton previously worked at DDB, mcgarrybowen and GSD&M and has freelanced at agencies Highdive, McCann, FCB and Dentsu, among others.
Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey, who first met Newton when they were both based in Chicago, commented, “Marianne has been an incredible asset on many of our projects, including our work for Maker’s Mark and the Georgia Aquarium. Having her officially join us full-time feels like she’s coming home. Her energy and expertise make her an amazing fit for our thriving culture at Doe-Anderson.”
Newton has a rich background as an integrated producer, having led teams through strategic brand campaigns across all platforms both nationally and internationally. Her extensive production experience has taken her as far and wide - from Australia and New Zealand to South Africa and South America. She has helped create award-winning work with recognition from Cannes Lions, D&AD, One Show, Clio’s, Addy’s and Effie’s.
As to what attracted Newton to the opportunity, she added: “I'm thrilled to join Doe-Anderson – I was drawn to the momentum and energy of this independent agency, its people, the culture and the creative leadership of Leyla Touma Dailey."