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Prettybird Director Sophie Muller Directs Cheryl in Music Video for Long-Awaited New Single 'Love Made Me Do It'
- Monday, Nov. 12, 2018
Grammy Award-winning director Sophie Muller has directed the latest music video for multi-award winning, multi-platinum selling musician Cheryl. Cheryl is back with her highly anticipated new single ‘Love Made Me Do It’, her first release since signing to 3Beat/Universal, marking a triumphant return after a four year break from the spotlight. The music video for ‘Love Made Me Do It’ is Directed by Sophie Muller, Produced by Prettybird, and Executive-Produced by Juliette Larthe, with cinematography by Dan Landin.
‘Love Made Me Do It’ is irreverently insistent, perfect pop that is classic Cheryl with a defiant twist. “It’s something that anyone who’s been in love will be able to relate to in some way or another,” says Cheryl. “It’s catchy and it’s fun. It’s not about one specific person or relationship, it’s more about me being the lover of love that I am. I just love love!”
Director Sophie Muller is signed to Prettybird, and has an impressive back catalogue of music videos dating back to the 90s, when she worked with some of the most iconic artists including Eurythmics, Kylie, Sade and Gwen Stefani, and she has been capturing the zeitgeist of each decade since, working most recently with Rihanna and Bebe Rexa, and now with Cheryl.
Cheryl’s new single reunites herwith former Girls Aloud bandmate and friend Nicola Roberts, who co-wrote the track with Cheryl alongside her ‘Only Human’ collaborators The Invisible Men. The track is Cheryl at her most playful.
Cheryl is at the start of a new chapter: a new mum, a new label, a new single, a new direction, which has been a year in the making. She has grown significantly as an artist and writer between each release, taking more control over her sound than ever before – something that shines through on ‘Love Made Me Do It’. The single signifies a new era in Cheryl's creative zenith, representing the artist she is, right here and right now.
“LOVE MADE ME DO IT” Music Video Credits
Artist: Cheryl Cole, Produced by Prettybird Director: Sophie Muller, Executive Producer: Juliette Larthe, EP/Head of Production: Hannah May, Producer: Tom Birmingham, Production Manager: Tom O’Driscoll, Production Assistant: Yazz Anderson-Moore, 1st Assistant Director: Hayley Williams, 2nd Assistant Director: Carla Kaemfer, Runner: Remy Trafford, Runner: Charlie Killick, Runner: Iman Coudoux, Director of Photography: Dan Landin, B-Cam Op: Ahmet Husseyin, Focus Puller:John Ellis Evans, B-Cam Focus Puller: Sam Harding, 2nd Assistant Camera: Lisa McGregor, Grip: Rob Barlow, DIT: Christopher Nunn, Camera Trainee: Frank Hammond.
Prettybird is a creative think tank that provides clients with distinct visionary work across an ever- evolving entertainment and branding landscape. From TV to interactive; live and experiential, Prettybird focusses on bringing the most talented people into the mix to create engaging, memorable work.
About SOPHIE MULLER
Sophie Muller is a Grammy Award winning director who has worked with iconic musicians since the 1990s. Artists she has directed music videos for include; Eurythmics, Kylie Minogue, Sade, Gwen Stefani, Rihanna and Bebe Rexa. Sophie Muller was based in the US for years, and now that she has returned to the UK, PRETTYBIRD will be focusing on music videos, commercial work and stills. Muller studied at the Royal College of Art and Central Saint Martins before carving out a successful career as a filmmaker. Described by PromoNews as ‘The most successful female music video director of all time’, despite working with the biggest names in music for years most of her work was in the US and she has never shot a TVC in the UK and Prettybird aims to redress the balance.
Pop star, philanthropist and TV personality - Cheryl’s 16 years in music, television and fashion has seen her achieve huge commercial success and she is far from slowing down - ‘Love Made Me Do It’ almost makes you forget how long she left us wanting more.
Having started out in The BRIT Award winning Girls Aloud, selling over 4 million albums and becoming one of the most successful British girl groups of all time, achieving a string of twenty consecutive top ten singles in the UK, including four number ones. Cheryl’s solo singing career began with her 2009 debut album 3 Words that debuted at number one, selling 125k copies in its first week. The album was certified three times platinum, selling 1 million copies in the UK alone - with the lead single Fight For This Love becoming the fastest-selling single of 2009 in the UK and peaking at #1.
Between then and now, Cheryl has released a further four studio albums with 3 Words, Messy Little Raindrops, A Million Lights andOnly Human, which collectively produced five UK #1 singles Fight For This Love, Promise This, I Don’t Care, Crazy Stupid Love and Call My Name.
Having spent six weeks at #1, Cheryl has the second most #1s for a solo British female artist. Outside of music, Cheryl has been one of the most popular judges The X Factor has ever seen, is a brand ambassador of L’Oreal, and the founder of Cheryl’s Trust, a foundation that works with the Prince’s Trust to help disadvantaged kids in the North East of England. Earlier this year, together they raised over £2m to open Cheryl’s Youth Trust, a youth centre in the heart of Newcastle.
Lee Sharrock PR