Prime Focus Technologies (PFT), the technology arm of Prime Focus, will be showcasing the company’s innovative Hybrid Cloud-enabled CLEAR Media Enterprise Resource Planning (ERP) software at BroadcastAsia 2017. CLEAR is comprised of specialized software modules that automate the entire content supply chain from creation through distribution and promotion, driving significant efficiencies and reducing Total Cost of Operations (TCOP) by up to 30%.
“Cloud-based media solutions are revolutionizing the business of content management in the Media & Entertainment (M&E) industry,” said Ramki Sankaranarayanan, Founder and CEO, PFT. “We are delighted to be at the center of an expanding technology marketplace, and will continue to advance CLEAR’s capabilities with powerful additions that allow content enterprises lower their total cost of operations like never before leveraging the power of technology."
PFT will be showcasing some of the latest transformational additions to CLEAR Media ERP at BroadcastAsia 2017. These include:
DAX® Production Cloud: ONE software for Dailies & Post workflows that enables all stakeholders within the production supply chain to collaborate, service and distribute media, all on the same software
Promo Operations: A never before functionality that provides end-to-end business process orchestration for promo creation including versioning automation
Mastering Automation
: An efficient way to create masters for domestic and international syndication
Interoperable Master Format (IMF): World’s first IMF media player for playback over streaming proxy
CLEAR’s DAX® Production Cloud recently won TV Technology’s highly coveted ‘Best of Show Award’, and Promo Operations received the prestigious ‘StudioDaily Prime Award’. Both awards were presented to PFT at the NAB Show 2017.
CLEAR, PFT’s award-winning Cloud-based Media ERP Suite has been successfully deployed at over 170 hybrid cloud locations over the past nine years and currently manages over 1.5 M hours of content.
PFT is also scheduled to present in the following two sessions at BroadcastAsia 2017 in Suntec, Singapore:
Embracing Mobile OTT as the Next Trend 
When: May 24, 2017 at 11:20 AM – 12:00 Noon
Where: Suntec Singapore Convention & Exhibition Centre, Level 3, Meeting Rooms 308/309
This panel discussion with Raghu Mohanrao, COO, PFT and other distinguished speakers from the M&E industry will address how mobile Over-The-Top (OTT) video is becoming increasingly popular. The session will cover some of the following topics:

  • Where do telecom operators, OTT service providers and other players fit in the value chain?
  • Is content key or is network key?
  • How can we effectively monetize mobile?
  • Evolving mobile offerings for an enhanced and seamless user experience

Utilizing the Power of Cloud Media ERP to Manage Content Seamlessly and Effectively
When: May 24, 2017 at 2:50 PM – 3:10 PM
Where: 6H4-04 at Level 6 (Innovation Hub)
Raghu Mohanrao, COO, PFT, will discuss the many capabilities and benefits that a Cloud Media ERP solution brings to content enterprises. Attendees will get to learn how this technology can be leveraged to enhance ecosystem efficiencies, reduce operational costs and enable agile workflows.
The PFT team will be at Booth #4U-01, showing customers new ways to drive creative enablement, enhance efficiencies, and lower TCOP.

About Prime Focus Technologies
Prime Focus Technologies (PFT) is the creator of Enterprise Resource Planning (ERP) software, CLEARTM for the Media & Entertainment (M&E) industry. It offers broadcasters, studios, brands and service providers transformational solutions that help them lower their Total Cost of Operations (TCOP) by virtualizing business processes around content and managing their business of content better. 
PFT works with major M&E companies like Disney, Warner Bros., 21st Century Fox-owned Star TV, Cricket Australia, Miramax, CBS Television Studios, 20th Century Fox Television Studios, TERN International, FX Networks, Starz Media, Lionsgate, A+E Networks, HBO, Mnet, CNBC Africa, SABC, IFC Films, HOOQ, Sony Music, Viacom’s Voot, Showtime, BCCI, Indian Premier League, Novi Digital – Hotstar, Hearst and The Associated Press.  
PFT is the technology subsidiary of Prime Focus, the global leader in M&E industry services. For more information visit: