- Wednesday, Sep. 7, 2016
Three-time AICE winner Doug Cox has launched production and postproduction collective The Cabinet, with industry veteran Jim Vaughan on board as Executive Producer. Vaughan joins Director/Editor Cox, Editor Stu Barnes and Production Manager Scott Wickman at the company, which is currently in production on two projects via Cutwater: a multi-platform broadcast and online campaign for Visit Santa Barbara, and a digital campaign for MD Save. Earlier this year, Vaughan executive produced Cox’s post work on the CTCP anti-vaping project “Wake Up,” created via Duncan/Channon. Based on research that teens who use e-cigarettes are three times more likely to smoke traditional cigarettes one year later, the work features Blondie’s “One Way or Another” and is enjoying heavy airplay.
“Creating content is the cog to which my right brain can churn an income,” Cox mused. “I believe that playtime creates the most inventive and artful work. When combined with the right discipline, it can fuel a marketplace full of thinkers. At The Cabinet, we attract like minds who are passionate and hungry for content that carries a message and serves a purpose.” Of Vaughan, he said, “Jim is not only a friend but an integral component in our success as a company. If I could, I'd make the sound of his name from my mouth mimic Spock's affection for James T. Kirk. And that is the nerdiest I can possibly make this quote.”
“Growing up in my dad’s TV store, I have broadcast and content in my blood,” recalled Vaughan, a 25 year veteran of the advertising industry. “At some point, I determined that life is better in :30-:90 intervals.” Of The Cabinet, he noted, “It’s a creative, collaborative and fun environment. We’re resourceful, which, from my perspective, is more valuable than ever.”
As a VP/Senior Producer with tenures at Goodby, Silverstein & Partners, Publicis & Hal Riney, and Arnold Worldwide, he presided over numerous high-profile campaigns, notably the Michael Moore-directed Anti-Tobacco Campaign for Mass. Dept. of Public Health (Arnold/Boston), Foster Farms “Imposters and Chicken Chorus” (GSP/SF) and Comcast HD “Interventions” (GSP/SF). Vaughan earned his Bachelor of Arts from Bridgewater State University and began his advertising career the mailroom at Ingalls, Quinn & Johnson in Boston, where he became a producer. After a fruitful career, collaborating on award-winning brand work from Boston to San Francisco, for Apple, Google and others, Vaughan transitioned to the post side, now joining The Cabinet’s team of creative storytellers delivering TV and Digital Media Content.
Like Vaughan, Cox began his career on the agency side, spending eight years with Publicis & Hal Riney as what he described as “a swiss army knife,” directing, editing and producing content. He also freelanced extensively, executing global work with agencies and brands, including GSP, BBDO, JWT, EVB, Duncan/Channon, Cutwater, DOJO, Swirl, Levi’s, Old Navy, Walmart, Coinstar and Google.
On the production and post side, Cox’s rosterships include Barbary Post, Umlaut Films and Misfit, most recently working on projects for Colorado agencies SRG, LXRD and Grenadier. He is an ADDY winner, as well as a three-time AICE Award winner (and nine-time nominee), including two awards for Best of San Francisco, in 2012 and 2015.
“Our pool of artists meets the needs of agency and client-direct producers seeking a one-stop shop,” concluded Cox. “On a more existential level, this company is simply where I was always meant to be.”
About The Cabinet
The Cabinet is an independent collective of minds and skillsets. A league of production and postproduction artists who each bring something to the table. A team sport for content. We continue to offer content solutions for agency and direct client partners. Solutions, that today are like monetary Rubik's cubes. Finding the balance between art and finance is like tuning a piano. It's a delicate task but when tightened and struck just right, we can play a beautiful note.
We exist to collaborate with you. We love telling stories. We love hearing stories. We direct content. We edit content. We make content pretty. Let's play.