Brand activation agency Propac has made two new creative hires as part of a department restructuring to accommodate new business and improve client service, the agency said.

Alan McCoy joined Propac as senior copywriter from Dallas agency Moroch, where he worked on McDonald’s, Pepsi, 7-Eleven and FedEx accounts. He has held copywriting positions at agencies such as the Integer Group, TracyLocke and Signal. At Propac, he will be working on Lay’s, Ruffles and Pepsi accounts along with new business efforts.

Chris Varughese joined as an associate creative director with more than 10 years of advertising and retail-marketing experience. Most recently, he was at the Integer Group (Omnicom) in Dallas where he was an associate creative director. He has also held art director positions at TPN and TracyLocke, both in Dallas. Varughese’s brand experience includes Nintendo, Nokia, Pepsi, T-Mobile, Clorox, Bank of America and FedEx. At Propac, he will be working on the Doritos, Cheetos, Smartfood, Stacy’s, and Pepsi accounts along with new business efforts.

Both men report to Propac’s Group Creative Director Kelly Welch Farquhar, who spearheaded an organizational makeover of the agency’s creative department, in which creative production is now a separate division led by Chris Henson, GM/Studio Operations. He oversees producers, videographers, editors, animators, production artists and fast-track designers, while Welch Farquhar leads art directors and copywriters at the shop.

“We are excited that Alan and Chris have joined the team,” said Welch Farquhar. “Their experience with a range of clients, from brand to shopper, will be a great asset as we position ourselves as a creative team that drives business for our evolving client base.”

The move has already led to expanded scopes of work with roster clients such as Frito-Lay’s Smartfood, Sun Chips and Simply brands, the agency said.