Thursday, Jan. 31, 2008
Showtime Networks Teams with Brightcove to Revolutionize the 2008 Primetime Emmy Campaign

Showtime Networks is taking its 2008 Primetime Emmy campaign online in a modern approach which provides members of the Academy of Television Arts and Sciences (ATAS) an efficient and eco-friendly option to screen eligible programming for awards consideration. Working with Internet TV leader...

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Monday, Feb. 4, 2008
Super Bowl Advertisers Can't Ignore the Web

The Giants and Patriots weren't the only teams who performed on Super Bowl Sunday. Major consumer brands and national retailers put on their game faces in an attempted to connect with customers through game day advertising spots that directed consumers online during the NFL's biggest game....

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Monday, Feb. 11, 2008
Eight Agency Principals Receive Certified Brand Strategist (CBS) Designation from The Brand Establishment

The Brand Establishment, the only national organization that certifies brand development experts, announced today that eight agency principals have completed the rigorous graduate-level course and lab work leading to the designation of Certified Brand Strategist (CBS).

"The certification...

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Tuesday, Feb. 12, 2008
Stun Creative and Buster Design Collaborate on "Look and Feel" for New Investigation Discovery TV Network

Buster, a conceptual design studio that specializes in motion graphics for the advertising and broadcasting industries, was retained to develop and design the "look and feel" of Discovery Communications' new "Investigation Discovery" (ID) cable TV network, formerly the Discovery Times Channel....

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Tuesday, Jan. 22, 2008
Thought Equity Motion Introduces a New Form of Content to Speed Creation of Online Video Advertising Content

Thought Equity Motion today announces the introduction of its new Storyline Collection, a content solution produced by advertising agency veterans that speeds the creation of online video advertising. The Collection is a radically different approach to content creation and lowers the most...

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Tuesday, Jan. 22, 2008
Spot Runner Acquires Globeshooter, A Network Of More Than 1,200 Video Producers

Spot Runner, the first Internet-based ad agency, announced today that it has acquired GlobeShooter, a network of more than 1,200 independent filmmakers, professional videographers, photographers, producers and production companies throughout the U.S. The services of GlobeShooter, which will be...

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Monday, Jan. 28, 2008
Wendy's Puts Honest Quality Front and Center

"Waaaay Better Than Fast Food." That's how Wendy's® (NYSE: WEN) is positioned in a new food-centric advertising campaign set to debut on national television in the U.S. next week.

The advertising campaign, unveiled today at Wendy's National Convention in Orlando, features lingering,...

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Thursday, Jan. 31, 2008
CBS And TiVo Form Research Partnership; Second Major Television Network to Sign onto TiVo's Ratings Service

TiVo Inc.(NASDAQ: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that CBS Corporation, the number one most watched television network in primetime and a recognized leader in television research, has entered...

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Monday, Feb. 4, 2008
FINAL DRAFT's™ Big Break International Screenwriting Contest Open for Entries

Final Draft, Inc., publisher of Final Draft®, the #1-selling scriptwriting software, announces the launch of its 9th Annual Big Break International Screenwriting Contest which opened February 1st and closes June 15. This year, Big Break has partnered with CineStory, a non-profit organization...

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Monday, Feb. 11, 2008
Tom, Dick & Harry Hits The Hardwood

With hoops season underway, Tom, Dick & Harry produced a multi media branding campaign to promote the Big Ten Network's Big Ten men's basketball schedule. The effort includes print, online, radio and television advertising. Twelve TV commercials...

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Wednesday, Jan. 16, 2008
Beard Boy Lands Out-of-this-World Project

Beard Boy Productions has been selected to write and produce animated video content for a new educational astronomy device called mySKY.
The product, a handheld, futuristic, ray-gun-like gadget created by Meade Instruments, uses GPS and inclination-detection technology to enable the user...

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Tuesday, Feb. 12, 2008
New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics

Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building....

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Wednesday, Jan. 23, 2008
U.S. Economic Woes Triggering Changes in Independent Ad Agency

While independent ad agencies globally are taking predictions of a possible U.S. recession and the subsequent turmoil in global financial markets in stride, some agencies, including many in the U.S., have started making changes to their 2008 plans, according to an ICOM Global Survey.

Calm...

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Monday, Jan. 28, 2008
Are TV Fans Tuning In or Dropping Out? New Carat Survey Reveals Impact of Writers' Strike on Primetime Viewing Habits

What were celebrities talking about on the red carpet at last night's Screen Actors Guild Awards? It wasn't just gossip and couture. The buzz was about the writers' strike. To gain a better understanding of consumers' media habits and attitudes as a result of the strike, Carat fielded an online...

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Thursday, Jan. 31, 2008
Getty Images Reports Financial Results for the Fourth Quarter and 2007

Getty Images, Inc. (NYSE:GYI), the world's leading creator and distributor of visual content and other digital media, today reported results for the fourth quarter and full year ended December 31, 2007.

Quarterly Highlights

-- Revenue increased 7 percent over the fourth quarter of...

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Tuesday, Feb. 5, 2008
ExtendMedia's OpenCASE Now Powering NBC Direct

ExtendMedia Corporation, a provider of digital content services software, successfully launched phase one of NBC Direct, NBC.com's new online video service. The latest version of ExtendMedia OpenCASE™ powers the complete delivery of NBC's free, ad-supported television programming downloads, and...

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Sunday, Feb. 10, 2008
2008 Writers Guild Awards Winners Announced

Marking the 60th Anniversary of their annual awards, the Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) have announced the winners of the 2008 Writers Guild Awards for outstanding achievement in writing for screen, television, documentary, radio, promotion,...

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Thursday, Jan. 17, 2008
Rental to Lead the Over-the-Top Online Video Pay Market, Says ABI Research

As new solutions for bringing online video to the TV flourish, ABI Research believes that rental, download to own and subscription models will all see significant traction. However, the greatest number of downloads will be through rental, in particular for online movie rentals. Overall online...

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Thursday, Jan. 24, 2008
New Study Finds Television Stations Donate an Average of 17 Seconds an Hour to Public Service Advertising

While the media environment is evolving rapidly, television continues to be the dominant medium used by the American public. TV advertising is therefore still a core component of most major public service campaigns, on topics such as childhood obesity, drunk driving, or cancer prevention. To...

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Monday, Jan. 28, 2008
SIGGRAPH Computer Animation Festival Entry Deadline Nears

ACM SIGGRAPH announced a final reminder for the entry deadline of 30 January for jury content to be considered for the 2008 Computer Animation Festival. This deadline represents the date that online entry forms must be submitted. The deadline for material upload is 27 February.

In order...

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