Monday, Feb. 18, 2008
Super Bowl XLII: Digital Artists Tackle Commercials With Autodesk Solutions

More than 30 Super Bowl XLII TV commercials for Bridgestone, Budweiser, Coca-Cola, FedEx and other advertisers were created using Autodesk, Inc. (Nasdaq: ADSK) technology. Autodesk's visual effects, editing/ finishing and 3D modeling, animation and rendering software were used to deliver...

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Monday, Feb. 11, 2008
Raleigh Agency Uses Humor of Fruitcake to Feed Hungry People

The much maligned holiday fruitcake, frequently served but rarely enjoyed, has finally served a useful purpose—raising funds to feed hungry people.

A group of creative minds at MedThink Communications designed a spoof on pharmaceutical drug ads, substituting "holiday fruitcake" in place...

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Tuesday, Jan. 8, 2008
Digital Anarchy Releases ToonIt! for Avid, and Gives Avid a Cartoon Makeover

Digital Anarchy, a leading provider of visual effects software for Adobe and Apple products, today announced the release of ToonIt! for Avid, their first plugin for Avid Systems. ToonIt! will reliably and easily create cartoon-like images from film and video footage, giving Avid editors the...

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Thursday, Jan. 24, 2008
HP and Sony Pictures Home Entertainment Announce Manufactured-on-Demand Content Licensing Agreement

HP and Sony Pictures Home Entertainment (SPHE) today announced that SPHE will license select catalog titles from its vast home video library for production and distribution via HP's DVD manufactured-on-demand service.

This agreement makes Sony the first major Hollywood studio to present...

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Monday, Jan. 28, 2008
2008 SHOOT New Directors Search "Call for Entries"

SHOOT Magazine, announced today that entries are now being accepted for the Sixth Annual 2008 New Directors Search.

This is SHOOT's sixth annual worldwide search to discover the best up-and-coming directors who, based on their initial work, show promise to soon make major positive...

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Thursday, Jan. 31, 2008
CyberLink Patent Included in HD DVD Essential Patent Portfolio

CyberLink Corp. (5203.TW), today announced it is participating in the formation of a joint HD DVD patent license based on its ownership of a patent determined to be essential to the HD DVD standard.

CyberLink's patent relates to the specifications for interactive content over a network...

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Wednesday, Feb. 6, 2008
comScore 2008 Super Bowl Post-Game Survey Shows Anheuser-Busch Scores as the King of Ads

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl post-game survey. The survey of 1,139 U.S. Internet users who watched Super Bowl XLII, which featured the New York Giants' improbable victory over the previously undefeated New...

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Monday, Feb. 11, 2008
Sands Research Conducts Real-Time Brain Imaging of Viewers Exposed to Superbowl Commercials

Sands Research, a company specializing in neuromarketing services announced today the results of a study that tracked and recorded the brain activity of a focus group exposed to sixty commercials that aired during the 2008 Superbowl. Researchers then went on to rank the top-ten commercials in...

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Monday, Jan. 14, 2008
Warner Bros. and National CineMedia Form Marketing Partnership

Warner Bros. and National CineMedia (NCM) have formed a partnership to provide pre-feature entertainment content and advertising in movie theatres nationwide.
Through the arrangement, Warner Bros. will provide original, exclusive content for NCM's FirstLook pre-feature program, giving...

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Thursday, Jan. 24, 2008
Go Daddy Clears Censor Standoff – Reinvents Super Bowl Game Plan

Let the Web, nor the world, wonder no more…Internet powerhouse GoDaddy.com finally has an approved commercial to air in this year's Super Bowl broadcast. There's a catch though – it's not the ad Go Daddy really wants you to see!

After ten submissions, including five concepts, three of...

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Monday, Jan. 14, 2008
Online Video Takes Hold, Marketers Race To Catch Up

These days marketers have little choice but to adapt their digital media strategy to the shifting behavior of consumers online. The demand for online video is growing rapidly, and the influence of this content is dramatically altering consumer expectation and behavior across the board. ...

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Thursday, Jan. 31, 2008
Sony High-Definition Cameras Named To Starting Team For NFL Championship Game

More than 30 Sony high-definition cameras will be used by Game Creek Video, the mobile production company supporting the Fox Sports broadcast this weekend of the NFL championship game between the New York Giants and the New England Patriots. They include a combination of Sony's HDC-1500 multi-...

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Wednesday, Feb. 6, 2008
Blackmagic Design Products Integral Part of HD Online Workflow for Award Winner at Sundance 2008

Blackmagic Design today announced that its new Multibridge Pro and Workgroup Videohub were an integral part of the online workflow for "Fields of Fuel, " winner of "The Audience Award: Documentary" at Sundance 2008. Blackmagic Design products enabled the highest quality capture, layback,...

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Monday, Feb. 11, 2008
Visual Effects Society Announces 6th Annual VES Awards Winners

The (VES) Awards were given out last night during the Visual Effects Society's ((VES)) sixth annual gala event at the Kodak Theatre Grand Ballroom in Hollywood. The sold-out event attracted more...

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Monday, Jan. 14, 2008
Tremor Media Raises $11 Million to Accelerate Growth and International Expansion

Tremor Media, the leading online video advertising network, today announced that it has closed a Series B round of funding of $11 million. The round was led by Canaan Partners and Masthead Venture Partners, both of which led Tremor's prior round of funding. This financing raises the total...

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Thursday, Jan. 24, 2008
BBC Worldwide signs world's first global network deal with MySpaceTV

BBC Worldwide, the commercial arm of the BBC and MySpace, the world's largest social networking platform, today announced the launch of a ground-breaking partnership to bring new and archived short form BBC content to MySpaceTV.

The announcement...

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Tuesday, Jan. 29, 2008
5th Finger Sets Sights on U.S. Digits - Brings Fresh Mobile Marketing Approach

5th Finger, the global authority in mobile marketing, has officially launched in the U.S. to work closely with leading brands and interactive agencies across North America.

Headquartered in San Francisco, and with offices in New York and Sydney, the 5th Finger executive team brings more...

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Thursday, Jan. 31, 2008
Coca-Cola Invites Viewers Of Super Bowl Broadcast To Experience 'The Coke Side Of Life'

The nice guy finishes first? Two political opponents come together? It can only happen on 'The Coke Side of Life.'

On February 3, nearly 100 million viewers can enjoy these uplifting moments from 'The Coke Side of Life' when two new 60-second Coca-Cola ads debut on television's biggest...

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Thursday, Feb. 7, 2008
Raleigh Filmmaker, Holocaust Survivors At Work On "Remember"

Each year, in cities across the nation, special services are held to remember the Holocaust, honor its survivors, and raise awareness so that this atrocity will never happen again.

In Raleigh, North Carolina, a film director and the son of a 78-year-old survivor who has carried the...

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Monday, Feb. 11, 2008
ComedyBlaze.tv Launches New Model for Online Comedy Paying 50% of Advertising Profits to Everyone that Uploads Videos

Comedy, Internet and Venture Capital executives announce today the launch of a new Internet television network designed for comedians, sketch artists, film makers and actors with plans to become one of the Internet's most entertaining destinations - ...

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