Wednesday, Jan. 23, 2008
"Obama Girl" Will Introduce Winning Ads of Super Bowl XLII

HCD Research announced today that Amber Lee Ettinger -- also known as the Obama Girl -- from barelypolitical.com, will introduce the winning ads of Super Bowl XLII on the company's mediacurves.com web site on Monday morning after the game.

Similar to last year's testing, the company will...

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Tuesday, Jan. 29, 2008
Tremor Media Selects Digitalsmiths for Contextual Video Ad Targeting

Tremor Media and Digitalsmiths have announced a partnership that enables dynamically and contextually targeted video advertising across Tremor Media's network using Digitalsmith's VideoSense targeting solution. Tremor's network reaches 51% of the internet delivering banner and in-stream video...

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Friday, Feb. 1, 2008
NYF Grand Awards Go to England, Germany and South Korea; The Edge Picture Company Wins Production Company of the Year

The New York Festivals (NYF) 2008 International Film & Video Awards Grand Trophies went to Straker Films and the Edge Picture Company both of London, England; Korea Tourism Organization of Seoul, South Korea; and C.3 GmbH of Frankfurt, Germany. The prestigious accolades were presented at a...

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Thursday, Feb. 7, 2008
Softimage Unveils 2008 Education Program

Softimage Co., a subsidiary of Avid Technology, Inc., (Nasdaq: AVID), today announced details of its newly expanded Softimage 2008 Education Program. This program offers specialized curriculums for training facilities and instructors mentoring the next generation of 3D artists and animators....

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Tuesday, Feb. 12, 2008
Yahoo! Acquires Maven Networks, Inc.

Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that it has acquired Maven Networks, Inc., a leading online video platform provider, to expand state-of-the-art consumer video and advertising experiences on Yahoo!.com and Yahoo!'s network of leading premium video...

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Tuesday, Jan. 22, 2008
Welcome To Brand New[s]

SHOOTonline publishes first issue of Brand New[s] ... a free HTML publication created to disseminate the latest publicity releases on new products, services, people and technology advances for the advertising, online video, filmmaking, TV production and post industries. Only Brand New[s] makes...

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Monday, Jan. 28, 2008
Industry Professionals Honor Breakout Talent In Avid Contest

Avid Technology, Inc. (Nasdaq: AVID) has announced the winners of its back-to-school video competition, a contest designed to connect aspiring talent to some of today's most popular filmmakers, editors and news professionals. Judged by pros on the creative and technical edits of the submission,...

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Wednesday, Jan. 30, 2008
Pepsi's Marquee of Brands, Images & Stars Cover the Super Bowl Advertising Field as Nobody Else Can

The pulse of American pop culture is racing right through Super Bowl Sunday and it's hitching a ride on the back of Pepsi's unprecedented slate of Super Bowl advertising that features a lineup of brands, images and stars as diverse as Pepsi's portfolio of drinks.

In a series of spots that...

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Friday, Feb. 1, 2008
EMI Music Publishing Songwriters Make It To Super Bowl XLII

Sports fans across America will be humming songs from EMI Music Publishing songwriters after the Super Bowl on Sunday (February 3), after the world's most creative music publisher completed agreements to feature its music within some of the most eagerly-anticipated television commercials of the...

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Thursday, Feb. 7, 2008
Rubber Republic launches the Viral Ad Network

Leading viral agency Rubber Republic has launched the Viral Ad Network - a specialist ad network to distribute viral advertising campaigns across the UK and Europe.

The Viral Ad Network is a network of over 2400 sites in the UK and Europe, with a reach of over 14 million people. The...

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Tuesday, Feb. 12, 2008
AdJuggler Releases AdJuggler 6, Dramatically Enhancing Presentation and Usability of Ad Server Product Line

AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, today announced the general availability of AdJuggler 6, the newest version of the AdJuggler ad serving and management offering. AdJuggler 6 provides intuitive, easy-to-view software designed to...

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Tuesday, Jan. 22, 2008
Stun Creative Knocks Miss America on its "Sash"

Stun Creative, a multi-award winning advertising agency based in Los Angeles, has produced a new live action TV, in- theater, and radio promo campaign for client TLC. The new campaign promotes both the January 26th telecast of the 2008 "Miss America Live!" classic beauty pageant and TLC's new...

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Monday, Jan. 28, 2008
Spotzer Media Hires Global Studio Head

Spotzer Media Group, BV, the venture capital backed ad agency that is making TV and web video advertising fast, easy and affordable for local businesses around the world, today announced Tamar van de Paal has joined to run its rapidly expanding virtual ad creation studio (...

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Wednesday, Jan. 30, 2008
StudioNow Partners With Emma® To Offer Businesses and Organizations of All Sizes Compelling, Affordable Video Content Creation Services

StudioNow (www.StudioNow.com), the premier online source for professional-quality video editing at affordable prices, today announced it will partner with worldwide email marketing and communications service Emma® (www.myemma.com) to...

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Monday, Feb. 4, 2008
ka-chew! Provides High Profile Animation to CareerBuilder.com SuperBowl Spot

ka-chew!, the award-winning and highly successful commercial production company owned by Gabor Csupo and Arlene Klasky, founders of the famed TV creative powerhouse Klasky Csupo, Inc., has completed original animation featured within a high profile Super Bowl spot (which debuted Feb. 3,)...

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Thursday, Feb. 7, 2008
IAB Defines Online Lead Generation Best Practices for U.S.-Based Advertisers and Publishers

The Interactive Advertising Bureau (IAB) today announced the release of "Online Lead Generation: B2C and B2B Best Practices for U.S.-Based Advertisers and Publishers," a document that provides organizations with the principles of good conduct when they engage in the practice of lead generation....

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Thursday, Feb. 7, 2008
Nielsen's Recap of 2008 Super Bowl Advertising

The Nielsen Company today released an analysis of advertising trends from Super Bowl XLII, which was viewed by an average audience of 97.5 million people in the U.S., more than any previous Super Bowl. Included is a summary of Super Bowl-related advertising measurement results from Nielsen's...

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Wednesday, Feb. 13, 2008
JOHNSON'S(R) Launches New Comprehensive Marketing Campaign to Promote Iconic Baby Lotion

In an effort to appeal to today's modern moms, particularly the growing number of moms online, JOHNSON'S(R), known for its expertise in baby skincare and commitment to the healthy development and well-being of babies, children and their parents, is launching a new comprehensive marketing...

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Friday, Jan. 18, 2008
Ensequence Wins Emmy Award for the MLB.TV Mosaic

Ensequence, the interactive television company, today announced that they have won a Technical and Engineering Emmy Award from the National Academy of Television Arts and Sciences for their MLB.TV Mosaic. The award was presented January 7, 2008 at the 59th Annual Technology & Engineering...

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Monday, Jan. 28, 2008
Significant Cost and Feature Benefits of Digital Cameras Attract End Users from the Motion Picture Industry

Research and Markets (http://www.researchandmarkets.com/reports/c80888) has announced the addition of "World Digital Broadcast and Cinematography Cameras Market" to their offering.

This Frost & Sullivan research titled...

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