Thursday, Jan. 24, 2008
Go Daddy Clears Censor Standoff – Reinvents Super Bowl Game Plan

Let the Web, nor the world, wonder no more…Internet powerhouse GoDaddy.com finally has an approved commercial to air in this year's Super Bowl broadcast. There's a catch though – it's not the ad Go Daddy really wants you to see!

After ten submissions, including five concepts, three of...

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Monday, Jan. 14, 2008
Online Video Takes Hold, Marketers Race To Catch Up

These days marketers have little choice but to adapt their digital media strategy to the shifting behavior of consumers online. The demand for online video is growing rapidly, and the influence of this content is dramatically altering consumer expectation and behavior across the board. ...

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Thursday, Jan. 31, 2008
Sony High-Definition Cameras Named To Starting Team For NFL Championship Game

More than 30 Sony high-definition cameras will be used by Game Creek Video, the mobile production company supporting the Fox Sports broadcast this weekend of the NFL championship game between the New York Giants and the New England Patriots. They include a combination of Sony's HDC-1500 multi-...

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Wednesday, Feb. 6, 2008
comScore 2008 Super Bowl Post-Game Survey Shows Anheuser-Busch Scores as the King of Ads

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of its annual Super Bowl post-game survey. The survey of 1,139 U.S. Internet users who watched Super Bowl XLII, which featured the New York Giants' improbable victory over the previously undefeated New...

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Monday, Feb. 11, 2008
Sands Research Conducts Real-Time Brain Imaging of Viewers Exposed to Superbowl Commercials

Sands Research, a company specializing in neuromarketing services announced today the results of a study that tracked and recorded the brain activity of a focus group exposed to sixty commercials that aired during the 2008 Superbowl. Researchers then went on to rank the top-ten commercials in...

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Monday, Jan. 14, 2008
Warner Bros. and National CineMedia Form Marketing Partnership

Warner Bros. and National CineMedia (NCM) have formed a partnership to provide pre-feature entertainment content and advertising in movie theatres nationwide.
Through the arrangement, Warner Bros. will provide original, exclusive content for NCM's FirstLook pre-feature program, giving...

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Thursday, Jan. 24, 2008
BBC Worldwide signs world's first global network deal with MySpaceTV

BBC Worldwide, the commercial arm of the BBC and MySpace, the world's largest social networking platform, today announced the launch of a ground-breaking partnership to bring new and archived short form BBC content to MySpaceTV.

The announcement...

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Tuesday, Jan. 29, 2008
5th Finger Sets Sights on U.S. Digits - Brings Fresh Mobile Marketing Approach

5th Finger, the global authority in mobile marketing, has officially launched in the U.S. to work closely with leading brands and interactive agencies across North America.

Headquartered in San Francisco, and with offices in New York and Sydney, the 5th Finger executive team brings more...

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Thursday, Jan. 31, 2008
Coca-Cola Invites Viewers Of Super Bowl Broadcast To Experience 'The Coke Side Of Life'

The nice guy finishes first? Two political opponents come together? It can only happen on 'The Coke Side of Life.'

On February 3, nearly 100 million viewers can enjoy these uplifting moments from 'The Coke Side of Life' when two new 60-second Coca-Cola ads debut on television's biggest...

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Wednesday, Feb. 6, 2008
Blackmagic Design Products Integral Part of HD Online Workflow for Award Winner at Sundance 2008

Blackmagic Design today announced that its new Multibridge Pro and Workgroup Videohub were an integral part of the online workflow for "Fields of Fuel, " winner of "The Audience Award: Documentary" at Sundance 2008. Blackmagic Design products enabled the highest quality capture, layback,...

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Monday, Feb. 11, 2008
Visual Effects Society Announces 6th Annual VES Awards Winners

The (VES) Awards were given out last night during the Visual Effects Society's ((VES)) sixth annual gala event at the Kodak Theatre Grand Ballroom in Hollywood. The sold-out event attracted more...

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Monday, Jan. 14, 2008
Tremor Media Raises $11 Million to Accelerate Growth and International Expansion

Tremor Media, the leading online video advertising network, today announced that it has closed a Series B round of funding of $11 million. The round was led by Canaan Partners and Masthead Venture Partners, both of which led Tremor's prior round of funding. This financing raises the total...

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Friday, Jan. 25, 2008
Syndrome Completes Work on Two New Spot Campaigns, for Boost Mobile and Cîroc Vodka

Syndrome, a young, vibrant, multi-media design and production studio specializing in live action content, motion graphics and animation for television programs and promos, TV commercials and music videos, has completed work on two new spots.

ABOUT BOOST MOBILE PROJECT:

Syndrome...

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Tuesday, Jan. 29, 2008
IGA Worldwide Launches Integrated In-Game Advertising in EA's Burnout Paradise

IGA Worldwide Inc., the leading independent in-game advertising network, today announced its brand partnerships within Burnout Paradise, from Electronic Arts.

IGA is working with a wide range of leading brands including BURGER KING®, Diesel, Gillette, CompUSA.com, Sling Media, Vizio, JL...

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Friday, Feb. 1, 2008
SpotXchange Secures Strategic Investment From Angel Investors

Online video advertising network SpotXchange announced today that it has raised an undisclosed amount in its first round of angel funding.

Investors include:
--> Alex Bogusky, Chief Creative Officer, Crispin Porter + Bogusky
--> Laurence Chang, former Portfolio Manager...

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Thursday, Feb. 7, 2008
Raleigh Filmmaker, Holocaust Survivors At Work On "Remember"

Each year, in cities across the nation, special services are held to remember the Holocaust, honor its survivors, and raise awareness so that this atrocity will never happen again.

In Raleigh, North Carolina, a film director and the son of a 78-year-old survivor who has carried the...

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Monday, Feb. 11, 2008
ComedyBlaze.tv Launches New Model for Online Comedy Paying 50% of Advertising Profits to Everyone that Uploads Videos

Comedy, Internet and Venture Capital executives announce today the launch of a new Internet television network designed for comedians, sketch artists, film makers and actors with plans to become one of the Internet's most entertaining destinations - ...

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Friday, Jan. 18, 2008
Oink Ink Radio Tapped For Ford Genuine Parts And Service Campaign

Ogilvy/Team Detroit has enlisted the service of Oink Ink Radio to help create and produce 12 humorous radio commercials for client, Ford Customer Service Division.

The campaign is designed to remind drivers that no matter what their vehicle needs, Genuine...

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Wednesday, Jan. 23, 2008
"Obama Girl" Will Introduce Winning Ads of Super Bowl XLII

HCD Research announced today that Amber Lee Ettinger -- also known as the Obama Girl -- from barelypolitical.com, will introduce the winning ads of Super Bowl XLII on the company's mediacurves.com web site on Monday morning after the game.

Similar to last year's testing, the company will...

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Tuesday, Jan. 29, 2008
Tremor Media Selects Digitalsmiths for Contextual Video Ad Targeting

Tremor Media and Digitalsmiths have announced a partnership that enables dynamically and contextually targeted video advertising across Tremor Media's network using Digitalsmith's VideoSense targeting solution. Tremor's network reaches 51% of the internet delivering banner and in-stream video...

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