SPW Releases
Independent interactive agency Domani Studios has welcomed Joe Jaffe as director of production. Jaffe comes from R/GA in New York where he was team leader and executive producer.
Jaffe is responsible for forging new business and overseeing the team of interactive producers at Domani...
Today, Limbo Films, a Portland, Ore.-based film production company, announced news about a campaign filmed for Tobacco Free Florida (TFF) (www.tobaccofreeflorida.com). The first TV advertisement, titled "Catch," and...
Point.360 (Nasdaq: PTSX), a leading provider of integrated media management services, today announced that it had acquired the assets of DNS Digital Post. DNS provides post production editorial services to a variety of entertainment and advertising industry...
The Interactive Advertising Bureau (IAB) today announced the release of "A Mobile Advertising Overview," a document that demystifies the mobile platform and showcases it as a vital and growing medium for interactive advertising. It is the first report issued by the IAB on the mobile advertising...
Xytech Systems Corporation, a leading provider of software solutions that improve, automate, and streamline the mission critical business aspects of media operations including business workflow, resource scheduling, media library management, and digital workflow automation, announced today that...
Traditional media are more likely to make a positive impression and stimulate word-of-mouth advertising than digital media, according to When Advertising Works, a new study from Yankelovich to be released at the end of June.
Despite the hype of YouTube and viral marketing, traditional...
Mindset Media (http://www.mindset-media.com), an online ad network that enables brand advertisers to reach millions of people with the personality traits that fit their brands, released a Mindset Profile(TM) of people who go to the movies regularly,...
The Nielsen Company today released the first comparable U.S. figures showing video and TV usage across the 'three screens' - Television, Internet and Mobile devices.
Nielsen's findings show that screen time of the average American continues to increase with TV users watching more TV than...
In 2005, entrepreneur Paul Reitzin was in desperate need of a studio to shoot visuals for his extremely popular furniture line. Reitzin glanced around the Los Angeles film production landscape, and not impressed by what he saw thought to himself, "We can do better. We have to do better." In his...
The Society of Motion Picture and Television Engineers (SMPTE) is establishing a task force to define the parameters of a stereoscopic 3-D mastering standard for content viewed in the home. Called 3-D Home Display Formats Task Force, the project promises to propel the 3-D home entertainment...
Sony Creative Software, a leading worldwide provider of professional video and audio production applications, today announced the availability of Sony's new multi-codec video encoder for Blu-ray Disc authoring developed in conjunction with Sony Electronics and Sony Pictures Imageworks....
Major League Baseball Charities, in partnership with The Advertising Council, announced that they will launch a national public service advertising (PSA) campaign entitled "Welcome Back Veterans" on July 4th in baseball stadiums...
Emmy Award winning special effects artist Todd Masters and his company MastersFX (www.mastersfx.com) have retained Ellen Knable of EKA Reps, Santa Monica, CA, for representation of special character effects work for TV spots.
MastersFX has created and...
Based Live Action and Motion Graphics studio, KING&COUNTRY has hired independent rep., Mikki Binas of Venice, Calif.-based Playground Los Angeles to handle West Coast representation. Mikki brings with her a keen understanding of the industry and her...
PubMatic (www.pubmatic.com.>(www.pubmatic.com.), the world's first service that automates and optimizes ad inventory decision-making for Web publishers, today released its monthly PubMatic AdPrice Index (...
TV advertising is being impacted by the Internet and by mobile services that provide highly personalized content delivery, reports In-Stat (http://www.in-stat.com). No longer does "one ad fit all" viewers and the one big trend is for all advertising to become...
Thomson (Paris:18453) (NYSE:TMS) – the worldwide leader in video solutions for the Communication, Media & Entertainment (CME) industries – today announced that its Technicolor Services division provided a full array of industry-leading laboratory and digital services to the top 10 films...
Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), will testify as an expert witness today about the critical role that Internet advertising plays for small businesses in the U.S. economy during the U.S. House of Representatives Small Business Committee...
Buster, a conceptual design studio that specializes in motion graphics for the advertising and broadcasting industries, was retained by FOX Broadcasting Company (FOX) to develop, animate and produce an on-air teaser campaign behind FOX's upcoming Fall 2008 TV series "Fringe." Buster is a...
VideoEgg, the rich media ad network that guarantees brand engagement, today introduced new features to give advertisers more effective engagement with users inside social environments at a guaranteed engagement price. The...