Thursday, Feb. 7, 2008
IAB Defines Online Lead Generation Best Practices for U.S.-Based Advertisers and Publishers

The Interactive Advertising Bureau (IAB) today announced the release of "Online Lead Generation: B2C and B2B Best Practices for U.S.-Based Advertisers and Publishers," a document that provides organizations with the principles of good conduct when they engage in the practice of lead generation....

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Tuesday, Feb. 12, 2008
AdJuggler Releases AdJuggler 6, Dramatically Enhancing Presentation and Usability of Ad Server Product Line

AdJuggler, the industry leader in online ad management systems for small and mid-market businesses, today announced the general availability of AdJuggler 6, the newest version of the AdJuggler ad serving and management offering. AdJuggler 6 provides intuitive, easy-to-view software designed to...

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Tuesday, Jan. 22, 2008
Stun Creative Knocks Miss America on its "Sash"

Stun Creative, a multi-award winning advertising agency based in Los Angeles, has produced a new live action TV, in- theater, and radio promo campaign for client TLC. The new campaign promotes both the January 26th telecast of the 2008 "Miss America Live!" classic beauty pageant and TLC's new...

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Monday, Jan. 28, 2008
Spotzer Media Hires Global Studio Head

Spotzer Media Group, BV, the venture capital backed ad agency that is making TV and web video advertising fast, easy and affordable for local businesses around the world, today announced Tamar van de Paal has joined to run its rapidly expanding virtual ad creation studio (...

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Tuesday, Jan. 29, 2008
THX Teams with Eyestorm Productions to Bring Amazing Life Trailer to Cinemas Around the Globe

Over the years, THX movie trailers have wowed moviegoers around the world and have been created by some of the world's renowned animation, visual effects and sound design teams. For its latest cinematic trailer, THX turned to Eyestorm Productions, a Venice Beach creative production company...

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Monday, Feb. 4, 2008
Super Bowl Advertisers Fumble in Search and Social Media

Super Bowl XLII is officially in the books, with the Giants taking home the coveted Lombardi trophy. However, another competition is just getting started, as some of the biggest brands in the world vie to capitalize on the buzz created by their Super Bowl commercials. With 30-second TV spots...

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Thursday, Feb. 7, 2008
Nielsen's Recap of 2008 Super Bowl Advertising

The Nielsen Company today released an analysis of advertising trends from Super Bowl XLII, which was viewed by an average audience of 97.5 million people in the U.S., more than any previous Super Bowl. Included is a summary of Super Bowl-related advertising measurement results from Nielsen's...

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Wednesday, Feb. 13, 2008
JOHNSON'S(R) Launches New Comprehensive Marketing Campaign to Promote Iconic Baby Lotion

In an effort to appeal to today's modern moms, particularly the growing number of moms online, JOHNSON'S(R), known for its expertise in baby skincare and commitment to the healthy development and well-being of babies, children and their parents, is launching a new comprehensive marketing...

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Friday, Jan. 18, 2008
Ensequence Wins Emmy Award for the MLB.TV Mosaic

Ensequence, the interactive television company, today announced that they have won a Technical and Engineering Emmy Award from the National Academy of Television Arts and Sciences for their MLB.TV Mosaic. The award was presented January 7, 2008 at the 59th Annual Technology & Engineering...

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Monday, Jan. 28, 2008
Significant Cost and Feature Benefits of Digital Cameras Attract End Users from the Motion Picture Industry

Research and Markets (http://www.researchandmarkets.com/reports/c80888) has announced the addition of "World Digital Broadcast and Cinematography Cameras Market" to their offering.

This Frost & Sullivan research titled...

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Tuesday, Jan. 29, 2008
Nancy Hill Named President-CEO of the American Association of Advertising Agencies

Nancy Hill has been appointed to serve as president and chief executive officer of the American Association of Advertising Agencies, which was confirmed by the AAAA Board of Directors this afternoon in New York City.

Hill, 49, a veteran leader of AAAA member agencies on both coasts, has...

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Monday, Feb. 4, 2008
Talking and Trading Baby Blows Away Star-Studded Super Bowl Competition, According to TiVo

TiVo Inc.(NASDAQ: TIVO), the creator and leader of advertising solutions and television services for digital video recorders (DVRs), announced this year's top Super Bowl commercial moments. This information was prepared using aggregated, anonymous, second-by-second audience measurement data...

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Thursday, Feb. 7, 2008
Nielsen Makes Strategic Investment in NeuroFocus, An Innovative Leader in Neuromarketing Research

The Nielsen Company today announced that it has made a strategic investment in NeuroFocus, an innovative firm that specializes in applying brainwave research to advertising, programming and messaging. The two companies will work together in an alliance to develop new forms of measurement and...

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Tuesday, Feb. 12, 2008
Market Leaders in Messaging and Interactive Marketing Join Forces to Enable Digital Marketing and Advertising for Mobile Operators and Brands

Acision, the messaging and charging company of choice for over 300 network operators and service providers worldwide, and OgilvyOne Worldwide, a WPP company and the global leader in interactive marketing, today announce that they have forged an alliance for mobile marketing. The alliance...

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Wednesday, Jan. 23, 2008
RipTide Music Now Licensing Over 10,000 Masters from Fuel Records for Advertising Projects

Riptide Music, a leading source of licensed music for the advertising, feature film, film trailer, television, TV promo, and videogame industries, has announced exclusive worldwide representation of the Fuel Records catalog, comprised of over 10,000 historic masters. The announcement was made...

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Monday, Jan. 28, 2008
Vertical Integration is the Key to Successful Internet–Television Convergence, says ABI Research

Early attempts to bring networked video to consumers' television screens have fallen far short of success, but that may change soon with the arrival of new vertically integrated solutions and business models, according to a recent study from ABI Research. Thus far, initial product offerings have...

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Tuesday, Jan. 29, 2008
Camera, Action: Roll out of Feature-rich Digital Broadcast and Cinematography Cameras Attracts Numerous End Users

The entry of new vendors and their innovative products and features for all application segments has broken the digital broadcast and cinematography cameras market out of its nascency. The entry of these products have gone a long way in reducing prices even in the very high premium segments,...

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Monday, Feb. 4, 2008
Prime Time is Anytime

Nearly 80 million Americans (43% of the online population) have watched one of their favorite TV shows on the Internet, up significantly from 12 months ago when that figure was just 25%.

A full 20% of the American online population said they watch TV on the web on a weekly basis, and that...

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Friday, Feb. 8, 2008
U.S. Internet Users Viewed 10 Billion Videos Online in Record-Breaking Month of December, According to comScore Video Metrix

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2007 data from the comScore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users...

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Tuesday, Feb. 12, 2008
MMCast Sets New Industry Standard for Video Advertising on Mobile Handsets

MMCast, a solution provider for integration of content and advertising today announced its global launch at Mobile World Congress in Barcelona, Spain. Its ground-breaking technology enables Mobile Carriers and Content Providers to generate additional revenue from the content download and...

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