Monday, Feb. 4, 2008
FINAL DRAFT's™ Big Break International Screenwriting Contest Open for Entries

Final Draft, Inc., publisher of Final Draft®, the #1-selling scriptwriting software, announces the launch of its 9th Annual Big Break International Screenwriting Contest which opened February 1st and closes June 15. This year, Big Break has partnered with CineStory, a non-profit organization...

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Monday, Feb. 11, 2008
Tom, Dick & Harry Hits The Hardwood

With hoops season underway, Tom, Dick & Harry produced a multi media branding campaign to promote the Big Ten Network's Big Ten men's basketball schedule. The effort includes print, online, radio and television advertising. Twelve TV commercials...

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Wednesday, Jan. 16, 2008
Beard Boy Lands Out-of-this-World Project

Beard Boy Productions has been selected to write and produce animated video content for a new educational astronomy device called mySKY.
The product, a handheld, futuristic, ray-gun-like gadget created by Meade Instruments, uses GPS and inclination-detection technology to enable the user...

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Tuesday, Feb. 12, 2008
New Study Shows that Heavy Clickers Distort Reality of Display Advertising Click-Through Metrics

Media agency Starcom USA, behavioral targeting network Tacoda, and digital consumer insight company comScore collaborated on a research study whose results call into question click-through rates as a primary source of accountability for Internet display advertising aimed at brand-building....

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Tuesday, Jan. 22, 2008
Spot Runner Acquires Globeshooter, A Network Of More Than 1,200 Video Producers

Spot Runner, the first Internet-based ad agency, announced today that it has acquired GlobeShooter, a network of more than 1,200 independent filmmakers, professional videographers, photographers, producers and production companies throughout the U.S. The services of GlobeShooter, which will be...

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Monday, Jan. 28, 2008
Wendy's Puts Honest Quality Front and Center

"Waaaay Better Than Fast Food." That's how Wendy's® (NYSE: WEN) is positioned in a new food-centric advertising campaign set to debut on national television in the U.S. next week.

The advertising campaign, unveiled today at Wendy's National Convention in Orlando, features lingering,...

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Thursday, Jan. 31, 2008
Getty Images Reports Financial Results for the Fourth Quarter and 2007

Getty Images, Inc. (NYSE:GYI), the world's leading creator and distributor of visual content and other digital media, today reported results for the fourth quarter and full year ended December 31, 2007.

Quarterly Highlights

-- Revenue increased 7 percent over the fourth quarter of...

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Tuesday, Feb. 5, 2008
ExtendMedia's OpenCASE Now Powering NBC Direct

ExtendMedia Corporation, a provider of digital content services software, successfully launched phase one of NBC Direct, NBC.com's new online video service. The latest version of ExtendMedia OpenCASE™ powers the complete delivery of NBC's free, ad-supported television programming downloads, and...

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Sunday, Feb. 10, 2008
2008 Writers Guild Awards Winners Announced

Marking the 60th Anniversary of their annual awards, the Writers Guild of America, West (WGAW) and the Writers Guild of America, East (WGAE) have announced the winners of the 2008 Writers Guild Awards for outstanding achievement in writing for screen, television, documentary, radio, promotion,...

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Thursday, Jan. 17, 2008
Rental to Lead the Over-the-Top Online Video Pay Market, Says ABI Research

As new solutions for bringing online video to the TV flourish, ABI Research believes that rental, download to own and subscription models will all see significant traction. However, the greatest number of downloads will be through rental, in particular for online movie rentals. Overall online...

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Wednesday, Jan. 23, 2008
U.S. Economic Woes Triggering Changes in Independent Ad Agency

While independent ad agencies globally are taking predictions of a possible U.S. recession and the subsequent turmoil in global financial markets in stride, some agencies, including many in the U.S., have started making changes to their 2008 plans, according to an ICOM Global Survey.

Calm...

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Monday, Jan. 28, 2008
Are TV Fans Tuning In or Dropping Out? New Carat Survey Reveals Impact of Writers' Strike on Primetime Viewing Habits

What were celebrities talking about on the red carpet at last night's Screen Actors Guild Awards? It wasn't just gossip and couture. The buzz was about the writers' strike. To gain a better understanding of consumers' media habits and attitudes as a result of the strike, Carat fielded an online...

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Thursday, Jan. 31, 2008
Avid Reports Fourth Quarter 2007 Results

Avid Technology, Inc. (Nasdaq: AVID) today reported revenue of $258.5 million for the three-month period ended December 31, 2007, compared to $239.0 million for the same period in 2006. GAAP net income for the quarter was $3.9 million, or $.09 per diluted share, compared to a GAAP net loss of $...

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Tuesday, Feb. 5, 2008
Omnicom Group Inc. Agencies Sweep Super Bowl Polls DDB, BBDO Top USA Today's 2008 Super Bowl Ad Meter and the 20th Anniversary Ad Meter All-Stars

Omnicom Group Inc. agencies won six of the top 10 spots in this year's USA Today Super Bowl Ad Meter and 15 of the 19 Ad Meter All-Stars rankings, including first and second place.

Super Bowl XLII also was the 15th Super Bowl since 1989 where Omnicom companies created the No. 1 commercial...

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Monday, Feb. 11, 2008
GSMA & Mofilm to Premiere Unique Short Film Collection at The Mobile World Congress

The GSM Association (GSMA) today announced that it is partnering with Mofilm to present a short film showcase for mobile phones, including cutting-edge new films from world-leading film festivals and content providers, at the Mobile World Congress this week here.

MofilmThe partnership...

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Thursday, Jan. 17, 2008
Avid and Digital Content Producer Team Up for ''Perfect Pitch'' Contest

Avid Technology, Inc. (Nasdaq: AVID) today announced that it is collaborating with Digital Content Producer to launch "The Perfect Pitch" contest – a competition that challenges participants to submit a video of a compelling 60-second pitch detailing...

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Thursday, Jan. 24, 2008
New Study Finds Television Stations Donate an Average of 17 Seconds an Hour to Public Service Advertising

While the media environment is evolving rapidly, television continues to be the dominant medium used by the American public. TV advertising is therefore still a core component of most major public service campaigns, on topics such as childhood obesity, drunk driving, or cancer prevention. To...

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Monday, Jan. 28, 2008
SIGGRAPH Computer Animation Festival Entry Deadline Nears

ACM SIGGRAPH announced a final reminder for the entry deadline of 30 January for jury content to be considered for the 2008 Computer Animation Festival. This deadline represents the date that online entry forms must be submitted. The deadline for material upload is 27 February.

In order...

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Thursday, Jan. 31, 2008
Hyundai Announces Company's First Super Bowl Advertising Effort in Nearly 20 Years

Hyundai Motor America announced plans to advertise during the nation's largest sporting event, the National Football League's Super Bowl. Hyundai's purchase of two 30-second spots during the third and fourth quarters marks the company's first Super Bowl advertising effort since 1989. The ads...

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Tuesday, Feb. 5, 2008
Fletcher Brings 3-Perforation Cameras To Midwest

Fletcher Camera, the Midwest's leading camera equipment sales and rental house, announces the addition of 3-Perforation film cameras to their extensive film and digital camera inventory. This acquisition makes Fletcher the first facility in the Midwest to carry 3-Perforation cameras and was...

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