Tuesday, Feb. 26, 2008
GSD&M Idea City Tasked With Branding for the U.S. Air Force

Who will defend America in a changing world? Austin-based GSD&M Idea City will break a new campaign that highlights the critical role of the Air Force in the 21st Century. The campaign introduces a new slogan, "Above All," which refers to the service's operational domains and the essential...

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Thursday, Mar. 13, 2008
TiVo to Provide YouTube Videos Directly to the Television

TiVo Inc. (Nasdaq:TIVO), the creator of and a leader in television services for digital video recorders (DVRs), announced an agreement with YouTube(TM) that will offer access to YouTube videos directly from the TV via a TiVo DVR. The service will be available later this year to broadband-...

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Monday, Mar. 3, 2008
Frost & Sullivan Recognizes Thomson Grass Valley for Its Formidable Product Suite in the Digital Broadcast and Cinematography Cameras Mkt

Based on its recent analysis of the global digital broadcast and cinematography cameras market, Frost & Sullivan recognizes Thomson with the 2007 Global Product Line Leadership of the Year Award for its impressive product lineup targeting both the broadcast and cinematography cameras market...

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Tuesday, Mar. 18, 2008
R/GA London Launches a New Global Campaign for Nokia

R/GA, the agency for the digital age, has partnered with Nokia to create a new global campaign, "The Urbanista Diaries," to promote the recently launched Nokia N82. It features a 5-megapixel camera and integrated GPS.

Urbanista Diaries is an extensive three-phase campaign that engages...

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Thursday, Mar. 6, 2008
KeJo Productions & Silverado Studios Wrap First Major Sacramento-Based Feature Film To Be Shot On Red One Cameras

KeJo Productions, LLC today announced completion of production on the feature film, "Sensored," starring Robert Picardo (Star Trek Voyager, Stargate: Atlantis), with local award winning short film and music video director, Ryan Todd.

"Sensored" captures the steady unraveling of a...

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Wednesday, Feb. 20, 2008
SpotXchange Opens New York City Office, Builds Sales Team To Meet Demand For Online Video

Online video advertising network SpotXchange has opened an office in New York City and is looking to bolster the company's sales team in the area.

The office allows the company to expand its presence in the advertising capital of the world. This marks SpotXchange's first major investment...

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Friday, Mar. 7, 2008
Unicorn Media Says: The Revolution Will Not Be Televised

Taking center stage in the digital entertainment revolution, Unicorn Media (www.UnicornMedia.com) today announced an open call for video content for its highly anticipated new free entertainment service. Unicorn Media is emerging from stealth mode this week,...

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Monday, Mar. 10, 2008
Timex Teams Up With VoloMedia To Kick-off Digital Advertising Campaign on Podrunner

VoloMedia (formerly Podbridge), the leading provider of advertising, metrics, and reporting solutions for downloadable media, today announced that Timex, a leader in outdoor and sports-performance timepieces, has kicked off a new podcast advertising campaign on Podrunner, the award winning...

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Tuesday, Feb. 26, 2008
Adlink Streamlines VOD Advertising in Los Angeles

Adlink, the nation's leading digital interconnect, completes first two market wide, video-on-demand (VOD) campaigns in Los Angeles. As the second largest VOD market in the nation, with nearly 2 million VOD households, L.A. is a "must" for any VOD advertising buy.

The appeal of VOD...

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Thursday, Mar. 13, 2008
Online Video Innovator Launches VideoBloom Video-Enabled Web Index or VIEW Index

VideoBloom has done it again. After noticing there was a plethora of research discussing the demand side of online video yet little research focusing on the supply side, VideoBloom created the Video-Enabled Web Index, or VIEW Index. The VIEW Index will give insight into the companies and sectors...

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Tuesday, Mar. 4, 2008
Thought Equity Motion and Paramount Pictures Collaborate to Offer Digital Access to Studio's Stock Footage Library

Thought Equity Motion, the world's largest supplier of online motion content licensing and management services, and Paramount Pictures announced today a collaboration to offer the entertainment production community digital access to Paramount Pictures' stock footage library.

"Whether it's...

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Tuesday, Mar. 18, 2008
EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms

Electronic Arts Inc. (NASDAQ:ERTS) and Massive Inc., a wholly owned subsidiary of Microsoft Corp. (Nasdaq:MSFT) and a leading network for video game advertising, today announced an expansion and two-year extension of their agreement to offer dynamic in-game advertising for EA video games. The...

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Thursday, Feb. 21, 2008
Advertisers Hit the Mark with Creative Advertising Campaigns

800response ((www.800response.com)), North America's leading provider of Custom 800 numbers (also known as vanity 800 numbers) and Web-based Call Tracking and recording services, announces the winners of the 2007 Bull's-Eye Ad Awards. The annual advertising...

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Monday, Mar. 10, 2008
Method Appoints Two New Vice Presidents of Media and Entertainment

Method, a leading brand experience agency, today announced the appointment of TV industry veterans Geoff Katz and John Gilles as Vice Presidents of Media and Entertainment. The latest additions to Method's growing executive team, Katz and Gilles will drive Method's business strategy and...

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Tuesday, Feb. 26, 2008
Autodesk Applauds 80th Annual Academy Award Winners and Nominees

The 80th Annual Academy Awards mark the thirteenth consecutive year that all films in the Best Visual Effects category were shaped with Autodesk, Inc.'s (Nasdaq: ADSK) technology. Autodesk congratulates Framestore CFC and Rhythm & Hues for its Academy Award-winning work on the Best Visual...

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Thursday, Mar. 13, 2008
Zenith Media in Agreement With Nielsen for Internet, Mobile Video and Out-of-Home Television Viewing Data

The Nielsen Company and Zenith Media Services, Inc. today announced that Zenith will incorporate data from a broad suite of Nielsen measurement services into its advertising planning and ROI analyses, enabling it to offer unique insight into advertising performance across the "three screens" of...

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Tuesday, Mar. 4, 2008
33 Million U.S. Households To Have 10Mbps+ Broadband By 2012

By 2012, close to 33 million U.S. households will have broadband services with speeds of 10 Mbps or higher, capable of streaming high-definition video, according to Parks Associates' North American Broadband...

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Tuesday, Mar. 18, 2008
Are Online Video Ads Really Engaging Viewers?

An inside look at online advertising from Slingo.com, a top casual game site, reveals some important lessons for online video advertisers.

If you thought there was a lot of video content online now, you haven't seen anything yet. More than 154 million Americans will watch online videos...

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Thursday, Feb. 21, 2008
Award Winning Editor Christopher Willoughby Joins Forces with Shelter; Produces & Edits New Del Taco Spot

Multi-award winning editor Christopher Willoughby has joined forces with Shelter, a prominent, full service editorial house specializing in national, regional and local TV spots, as a partner and lead editor. In addition, Willoughby and Shelter have just completed both production and editorial...

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Monday, Jan. 28, 2008
Are TV Fans Tuning In or Dropping Out? New Carat Survey Reveals Impact of Writers' Strike on Primetime Viewing Habits

What were celebrities talking about on the red carpet at last night's Screen Actors Guild Awards? It wasn't just gossip and couture. The buzz was about the writers' strike. To gain a better understanding of consumers' media habits and attitudes as a result of the strike, Carat fielded an online...

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