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    Home Β» Renault Launches First TV Van Ad Campaign

    Renault Launches First TV Van Ad Campaign

    By SPW EditorTuesday, January 29, 2013Updated:Tuesday, May 14, 2024No Comments2883 Views
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    Maple Cross, UNITED KINGDOM -- (SPW) --

    A long-time sponsor of the Cannes Film Festival, Renault has now put itself firmly in the Director’s chair with the launch of a short film of its own.

    Entitled ‘Le Laitier’ (The Milkman), the time-warp film becomes Renault’s first-ever ‘movie’ van advertisement campaign in the UK. Initially shown online as a one-minute execution on www.renaultvans.co.uk, the ad will air later in 2009 on UK television screens as part of the French brand’s pre-launch awareness campaign for its eagerly-awaited large van range, New Master.

    The ad, created by Publicis, with the end, ‘Renault Vans. Dependable since 1901.’, features a pristine Renault van from the early 1900s being driven very much at its own pace around the ‘Peripherique’ and through the traffic-clogged streets of Paris en route for a service at a Renault van centre. Watching the driver and his beloved workhorse weave their way gently through the French capital with their precious cargo, set to a nostalgic soundtrack and with more than a hint of humour, a whole new legion of Renault fans will be captivated by the charming ad.

    ‘The Milkman’ is available to view now at www.renaultvans.co.uk.

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    Renault Corporate Communications 1967 rue du Vieux Pont de SΓ¨vres - 92109 Boulogne-Billancourt Cedex – France Tel.: + 33 (0)1 76 84 63 36

    SPW Category:General News



    Fivestone Studios and Bella Add Accomplished Creative Leader Gregory Hadden in New Cross-Company Role: Executive Vice President, Creative and Growth

    Wednesday, November 5, 2025
    Gregory Hadden, EVP Creative & Growth, Fivestone Studios & Bella

    Taking another giant-sized step forward in their company’s growth as a world-class creative leader, the digital experiential specialists at Fivestone Studios – along with their colleagues at commercial production and post company Bella – are proud to welcome highly accomplished creative innovator Gregory Hadden to their teams as Executive Vice President, Creative and Growth. Fivestone’s Founder and CEO Traylor Woodall confirms Gregory’s full-time addition to these expanding teams. Gregory brings more than two decades of global creative leadership experience to his new role, having built and led award-winning studios and campaigns for the likes of Google, PepsiCo, Ram Trucks, Hasbro, IBM, and IKEA. As the founder of TMI Inc, creator of Motive Made Studios and architect of Project Unlimited Productions, Gregory has pioneered new possibilities for clients through storytelling, tech, community, and commerce – proving that big ideas are the driving force behind sustainable growth. As EVP, Creative and Growth, Gregory will work across Fivestone Studios and Bella to shape integrated growth strategies, build long-term client partnerships, and drive creative excellence across every discipline, from film and design to brand strategy, emerging tech, and original IP. β€œGregory is a force of creative and strategic energy – someone who sees the connective tissue between stories, enterprise, and systems,” Traylor began. β€œHis ability to build teams, lead with vision, and find opportunity in every challenge makes him the perfect fit for this exciting new role.” β€œFivestone Studios and Bella are perfectly positioned to meet today’s market demands – delivering sharper creativity, tighter collaboration, and breakthrough technology at speed,” said... Read More

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