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    Home » Rising Director Zoe Malhotra Signs with Dictionary Films For Representation in U.S. Midwest

    Rising Director Zoe Malhotra Signs with Dictionary Films For Representation in U.S. Midwest

    By DWAgencyTuesday, July 9, 2024Updated:Tuesday, July 16, 2024No Comments1329 Views     In 172 day(s) login required to view this post. REGISTER HERE for FREE UNLIMITED ACCESS.
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    Director Zoe Malhotra.
    CHICAGO -- (SPW) --

    Dictionary Films, the integrated production arm of Cutters Studios, is very proud to announce that Indian-American director Zoe Malhotra has signed with the company for representation in the U.S. Midwest. The announcement was made by Dictionary’s Managing Director Brian Smego.

    “Zoe and I first connected through the Shiny Awards, which is a phenomenal launching pad for fresh, under-represented talent,” Smego began. “After numerous conversations, I became thoroughly impressed with her knowledge of filmmaking and her overall personality. Her energy is infectious, and in addition to being a very talented director, it’s clear that she has a passion for making great work that matters and makes an impact.”

    Smego continued, “As Dictionary Films looks to usher in a new era of innovation and creativity, Zoe’s unique skill set and her sophisticated body of work align perfectly with our goals. Her arrival demonstrates our commitment to helping develop new and diverse talent, and we are excited to tell new stories from her fresh perspective.”

    Specializing in human-driven storytelling, Malhotra has already earned both Emmy and Webby nominations for her work. She has directed for global brands such as Coachella, Maison Margiela, eBay, Doordash, Walmart, and more, and produced long-form projects like Netflix’s “CIVIL” and Showtime’s “The Show.” Deeply rooted in authenticity, diversity, and optimism, her work consistently evokes strong emotional connections. With her distinct visual style of beautiful naturalism, viewers can expect work that feels like sunshine.

    “From our very first conversations, I could tell the Dictionary team not only understood the style and feel of the authentic, visually dreamy work I thrive in, but they were also ready to run with it and help me push it further,” Malhotra confided. “There are so many amazing projects in the U.S. Midwest that tap into the spaces I love to work in, especially around human-driven stories. Dictionary Films not only recognizes that but has harnessed it by championing beautiful, moving work. The synergy feels right – we all want to create work that feels real and looks stunning. I can’t wait for everyone to see what we make together!”

    Learn more about the directors and capabilities of Dictionary Films by visiting https://dictionaryfilms.com.

    About Dictionary Films
    The integrated production arm of Cutters Studios, Dictionary Films represents prestigious and multifaceted directors across the country and internationally. Together with its partner companies Another Country, Cutters, and Flavor, Dictionary represents unlimited full-service creative capabilities. Since launching in 2008, the company’s clients have included both established and emerging brands, as well as agencies of all types and sizes. Its ever-expanding portfolio includes innovative projects for Allstate, Amazon, Coca-Cola, Ford, Kellogg’s, Kraft, McDonald’s, Navistar, and WeatherTech, among many others. To learn more please visit https://dictionaryfilms.com.

    You have limited-time access to this page, (Access is valid until: 2026-01-08)

    DictionaryFilms.com

    Company Contact

    Roger Darnell
    DWA for Dictionary Films
    (828) 773-4410
    Contact via email
    SPW Category:People on the Move
    Tags:Brian SmegoDictionary Films



    New York Festivals Advertising Awards and Lightricks LTX Studio Announce The 2025 NYFAi Competition Award Winners

    Thursday, July 10, 2025
    2025 NYFAi competition

    New York Festivals Advertising Awards (NYFA) announced the winners of the inaugural NYFAi competition. Launched in partnership with Lightricks’ LTX Studio, a powerful generative AI platform, NYFAi is a global competition designed to push the boundaries of storytelling through the power of artificial intelligence. The future of advertising came to life in real time as seven innovative agencies competed, and three elite agency teams advanced to the winner’s circle creating campaigns that showcased the powerful collaboration between human creativity and AI technology. “NYFAi is more than a competition, it’s a window into the evolving landscape of creativity. By fusing the instinct and imagination of world-class creatives with the powerful capabilities of LTX Studio, we’re demonstrating that AI can be a true storytelling partner-from the first spark of an idea to the final frame,” said Shani Mandel-Laufer, VP, Strategy and Business Development at Lightricks. “This year’s participants didn’t just rise to the challenge—they redefined the boundaries of what’s possible. We’re proud to build the tools that help bring these bold, breakthrough ideas to life.” Using LTX Studio’s unique AI technology and powerful control features, each team received a creative brief from a nonprofit organization or startup and, in just a few weeks, transformed it into a compelling 30–60 second spot ready for real-world release. This competition highlights how the best storytelling emerges when innovative minds work together with advanced AI tools like LTX Studio. All campaigns submitted to NYFAi were evaluated by... Read More

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