Campaign talent includes professional soccer player Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and streetwear by Paisa Boys.
The Latin American community’s passion for soccer may be at its height during the FIFA World Cup, but even on an average Saturday night outside the local Taco Bell, a sense of good-natured competition can fill the air. Created via Cashmere, produced by Easy Mondays, and directed by Rocio Crudo, “Donde We All Play” centers on an impromptu match in the parking lot. The spot talent includes professional soccer player Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and streetwear by Paisa Boys.
“This spot is as much about the spirit of improvisation as it is about food or sports,” says Crudo. “Games can happen any time, even with a balled-up wrapper from fast food.”
The ad may be about an unplanned soccer match, but 20+ setups in the course of a night shoot required the kind of agility and preparedness Crudo brings to all of her work. Adding known talent to the mix raises the stakes even higher.
Of teaming with the guest celebs, Crudo notes, “Ashley and Genai were each very collaborative. Plus, Ashley’s professionalism and helpfulness in terms of staging saved lots of time. Though it was her first time in front of the camera, she has such a strong sense of teamwork. And Genai has a super-powerful presence, which added a very kind, bold, and quirky vibe to the project.”
As an added treat, the commercial showcases “Siéntelo,” a new song from Niña Dioz, Mexico’s first openly queer rapper.
About Easy Mondays
Easy Mondays is a bespoke production company established by a bunch of creative gourmands, voyagers, and trendsetters. We circled the world more than a couple of times last year. We produced moving pictures about cars, food, beverages, health, rock and roll, fashion, social issues, we published trendsetting magazines on travel and the pleasures of life, we wrote and photographed books. In short, we spent countless hours devoted to finding the most cinematic experiences around the globe, and we brought our babies and dogs as witnesses! Our pursuit in the never-ending circle of life is to create the most engaging content for our clients. We are known for our high-quality productions and our taste at selecting excellent restaurants in the most remote regions. And we do all of it because we love it, because it is in our ethos, and because we shine the most when we are crafting astonishing stories together.
The Easy Mondays roster boasts an eclectic mix of comedy (from all-embracing to zany), storytelling, live action, documentary, VFX, and tabletop, General Market and Hispanic Market, united in its cultural diversity and the distinct imprint of each director and team: Biceps, Rocio Crudo, Luis Gerard, Kristian Mercado, Alina Montero, Peter & Annie, and Beatriz Sanchez. The company talent pool also includes EM + Poster directors Sebastian Caporelli, Plastico, and Maca Rubio.
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2024 AICP Awards Tour Concludes with Stops in Dallas and Chicago
The 2024 AICP Awards Tour concludes with stops in Dallas and Chicago this month as it wraps up its tour of cities across the U.S. The National Tour brought presentations, panels and screenings to marketers, advertising agencies, production and post production companies. The AICP Awards will be in Dallas on Thursday, November 14th, at the Perot Museum of Nature and Science, followed by the Chicago event, set for Thursday, November 21st at The Old Post Office. Tickets are available now for both events at www.aicp.com. In Dallas, the program kicks off at 6:45 pm with a happy hour, followed by the screening and panel discussion at 7:30. The evening ends with a networking reception from 8:30 to 11:30. The Perot Museum of Nature and Science is located at 2201 N. Field Street in Dallas. Appearing in Dallas will be Abe Garcia, Chief Creative Officer, Dieste; Julia Melle, Director of Brand and Content, Southwest Airlines; and Isaac Pagán Muñoz, VP, Executive Creative Director of PepsiCo Foods. The panel will review selected winners from the suite of the AICP Awards programs, offering insights into what made them rise to the top of their respective categories and share their viewpoints on key trends in the industry. The Chicago stop starts at 6:00pm with a happy hour, followed by the presentation and screening at 7:00pm. A reception caps the event, starting at 8:00pm and concluding at 11:30pm. The Old Post Office is located at 433 W Van Buren Street in Chicago. The panel there will feature 2024 AICP Awards Curators and Winners from the marketer, agency, production and post production sectors who’ll highlight this year’s winners. The conversation will include a discussion about the winning work, including insights... Read More