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    Home » Sai Selvarajan’s “The Unlikely Fan” To World Premiere At SXSW 21

    Sai Selvarajan’s “The Unlikely Fan” To World Premiere At SXSW 21

    By HYPETuesday, March 2, 2021Updated:Tuesday, May 14, 2024No Comments3606 Views
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    Immigrant, Texan, retiree and the mother of all b-ball enthusiasts. Meet The Unlikely Fan - a short documentary that blends style, substance, and the artful appreciation of basketball.

    DALLAS -- (SPW) --

    Sri Lankan born, Dallas-based, retired teacher….and hoops nut. Meet “The Unlikely Fan,” a basketball enthusiast who definitely doesn’t fit any preconceived image. Sai Selvarajan’s multimedia documentary, one of his most personal projects, will enjoy its World Premiere at SXSW 21 (March 16th at 4pm).

    Directed by Selvarajan and Jeff Bednarz, “The Unlikely Fan” is an ode to the power of sport to rally and inspire, to see the art of passing, dribbling, and shooting as balletic, and to share that appreciation with your loved ones. Especially when your loved one is the mother of all b-ball fans.

    “As a filmmaker you’re always on the hunt for an interesting angle on the world, and sometimes that perspective is not just close to home, it is home” he reflects. “My mom and I talk on the phone every day and two things we always talk about are my kids and what happened in the NBA the previous night. I think just being around her inspired me to tell this story.”

    When it came to creating the short, the filmmaker knew it had to be as colorful as the subject. Leaning into his design background, Selvarajan sought to craft something that felt handmade with love. Like most films, this work was a collective effort, with many people coming together, virtually, to make something even as the world – sporting events included – shut down. 

    “I’m very grateful for everyone involved and the opportunity to create, even when it felt like the world was just crumbling. I’ll always look back on this film with joy, because of the circumstances in which it was made. But I think you can feel the sense of urgency in the filmmaking, there’s no half stepping by anyone, every move feels bold and confident because they were all in.”

    As all in as The Unlikely Fan herself. And that’s saying something.

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    Jessie Nagel
    Special Agent
    Hype
    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:editorDirectorSXSW Film Festivalshort filmSXSW



    NYF’s Lady Liberty Initiative Appoints Inaugural Advisory Board

    Tuesday, March 10, 2026
    NYF Lady Liberty Advisory Board

    The New York Festivals (NYF) Lady Liberty Leadership Program, an initiative designed to empower women in creativity through mentorship, learning, and meaningful connections in the heart of New York City announces the appointment of its inaugural Advisory Board. Chairing the board is Daniela Varela, Group Creative Director at Weber Shandwick, joined by Damasia Merbilhaa, Global Head of Agency Partners, Omnicom Advertising, and Lenore Moritz, founder of momentum, a leadership coaching firm focused on helping executives navigate complex challenges and career aspirations. "The creative industry loses too much brilliant female talent simply because life happens. It’s time we fix that pipeline. These critical career transitions are often the loneliest. With Lady Liberty, we are making a promise: whether you are starting out, leading the room, or returning to the fold, you won't have to navigate it alone. We have a platform, together with a friendly face, just for you. It’s an absolute honor to lead this charge.”—Daniela Varela, Group Creative Director, Weber Shandwick Launched in 2025, Lady Liberty Leadership Program provides women in creativity with the spotlight they deserve, a spotlight only New York can shine, and New York Festivals is uniquely positioned to celebrate. Following a successful launch year that included a full-day, symposium kickoff event, NYF is expanding Lady Liberty with programming designed to support women across the full arc of their creative careers. In 2026, Lady Liberty will delve into three core pillars: supporting emerging talent breaking into the... Read More

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