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    Home » Said Bacho Joins EditShare as Vice President of Sales For Europe, Middle East, and Africa

    Said Bacho Joins EditShare as Vice President of Sales For Europe, Middle East, and Africa

    By GrithausThursday, April 8, 2021Updated:Tuesday, May 14, 2024No Comments3280 Views
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    EditShare hires Bacho to scale EMEA business, helping customers modernize media workflows with EditShare’s transformative solutions

    BOSTON -- (SPW) --

    EditShare®, a technology leader that specializes in collaboration, security, and intelligent storage solutions, announced today the appointment of Said Bacho to Vice President of Sales, EMEA (Europe, Middle East, and Africa). The technically savvy Bacho has a deep background in media enterprise solutions and will be responsible for executing go-to-market plans that enable customers to leverage EditShare production workflow solutions on-premise and in the cloud.

    “Said is well-positioned to guide our team, our customers, and our partners to success and deliver the world-class experience EditShare is known for," comments Conrad Clemson, CEO, EditShare. “We welcome Said's leadership to the team, where he will continue to drive the adoption of EditShare solutions across EMEA.”

    Prior to joining EditShare, Bacho was senior vice president of international sales at Operative with a particular focus in growing sales and account management teams in EMEA. Bacho’s earlier roles include chief business development and marketing officer with Snell Advanced Media; senior vice president, EMEA with Grass Valley; vice president sales and marketing – Middle East, Africa, & South Asia with Imagine Communications; and managing director – Middle East and North Africa with Avid.

    With multiple years of experience in media technology markets internationally, Bacho’s career has encompassed sales, business development, and marketing leadership, building and managing high-performing teams, direct sales and channel partner growth, driving significant increases in revenue and profitability, owning regional P&L, leading strategic M&A projects and driving company change and process improvements through effective field sales organization enablement.

    “I am thrilled to join EditShare’s talented team at this strategic stage of the company’s journey,” comments Bacho. “Our industry is going through an exciting transition and I look forward to working closely with EditShare customers and channel partners to help them successfully drive their businesses forward.”

    Bacho’s appointment is effective immediately.

    About EditShare
    EditShare is a technology leader in networked shared storage and smart workflow solutions for the production, post-production, new media, sports, and education markets. Whether you need on-prem, cloud, or hybrid solutions, our products improve efficiency and workflow collaboration every step of the way. They include media optimized high-performance shared storage, archiving and backup software, a suite of media management tools and a robust set of open APIs that enable integration throughout the workflow. Customer and partner success are at the heart of EditShare’s core values ensuring a world-class experience that is second to none.

    ©2021 EditShare LLC. All rights reserved. EditShare® is a registered trademark of EditShare.

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    Cat Soroush
    Zazil Media Group
    (631) 880-9534
    Contact via email
    SPW Category:People on the Move
    Tags:EditShare



    Sound Lounge Welcomes Mixer and Sound Designer Nicole Pettigrew

    Tuesday, August 18, 2026
    Mixer and Sound Designer Nicole Pettigrew

    Sound Lounge has expanded its commercial roster with the addition of mixer and sound designer Nicole Pettigrew, who brings more than a decade of experience, a passion for sound design and a highly collaborative approach to her work. Pettigrew joins Sound Lounge following five years at PS260, where she established and led the company's in-house audio department as its sole audio engineer. Her work spans campaigns for brands including American Express, MLB, T-Mobile, New Balance, Titleist, David Yurman and DraftKings. She also mixed Gucci's 2024 AICP Best in Show-winning campaign. Prior to PS260, Pettigrew spent nine years at PLUSHnyc. A lifelong musician, Pettigrew brings a musical ear to her work and particularly gravitates toward projects that allow her to experiment with sound. Her approach pairs a traditional studio foundation rooted in listening, communication and client experience with an eagerness to explore new ideas and push the creative possibilities of a project. “The best sessions feel like a real collaboration,” says Pettigrew. “I want clients to feel like I’m part of their team, listening to their vision and then interpreting it, building on it and helping push the idea further. You’re handed all of these individual pieces, and I love the problem-solving that goes into figuring out how they fit together. There’s something really satisfying about getting to the end, stepping back and realizing you helped bring someone’s idea fully to life.” Pettigrew's arrival also reunites her with Sound Lounge... Read More

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