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    Home » Sarofsky Promotes Steven Anderson, Adds Rising Design, Animation, and Production Talents

    Sarofsky Promotes Steven Anderson, Adds Rising Design, Animation, and Production Talents

    By DWAgencyWednesday, March 9, 2022Updated:Tuesday, May 14, 2024No Comments5013 Views
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    Top Row, L-R: Designer/Animators Mollie Davis and Tyler Scheitlin; Bottom Row, L-R: Production Coordinator Annie Lynch and Junior Designer/Animator Lirio Ramirez.
    CHICAGO -- (SPW) --

    Continuing its growth and its investments into excellence, one-stop cross-media production company Sarofsky has added Managing Director duties for longstanding Executive Producer Steven Anderson. As announced by company Principal and Executive Creative Director Erin Sarofsky, the company is also adding Designer/Animators Tyler Scheitlin and Mollie Davis, Junior Designer/Animator Lirio Ramirez, and Production Coordinator Annie Lynch to its full-time staff.

    According to Steven, his new responsibilities reflect the fact that Sarofsky has more than doubled its size since he came onboard in 2014. “Our client relationships are expansive and diverse, and we have continued to add artists to our already talented team to better address the needs of our clients,” he began. “I am looking forward to the world opening back up again, meeting with clients, and making more great work together.”

    “Our shifting scale means that we need talented people focused on various areas of expertise,” Erin added. “Steven has an invaluable role in helping to develop the production department, while also being heavily involved in operations, development, and on the creative.”

    Known for his boundless creative thinking, Tyler joins Sarofsky from The Mill Chicago, where he spent several years as a leading Cinema 4D Designer. Working on projects for broadcast television, brand films, and title sequences, his recent work includes projects for Bud Light, Dairy Queen, the Pause Fest Awards, and Samsung. Also formerly the Creative Lead for Emmy Award-winning post production studio 11 Dollar Bill, Tyler originally joined that firm as a freelance motion designer, following nearly two years with creative content studio Protokulture, where he got his start.

    Originally from Florence, Massachusetts, Mollie’s early influences included animated films, drawing, and nature. Focusing on animation and art through a joint program with Northeastern University and the School of the Museum of Fine Arts, her educational highlights include studying in Italy and London, creating a capstone short film, and developing invaluable experiences and connections through AniMAtic Boston. Beginning her career as an Associate Motion Designer for Wayfair, she leapt into high-profile promo and ad campaigns with flair. Landing next as Lead Animator with Planet Nutshell, Mollie’s ever-expanding skillset led to more impressive creative industry credits, including contributing animation, compositing and effects for a short film entitled “Azúcar.”

    Hailing from Miami, Lirio is a 2021 BFA graduate from SCAD’s Motion Graphics program – as well as being a triplet. During her design internship with high-tech robotics and engineering company Hexbug, her talents earned an extended engagement, leading to work on commercials, the brand’s YouTube channel, and logo animations for its sister companies. Building on those wins, she spent several months as a freelance motion designer at NBCU Telemundo developing graphics and animation for series including “En Casa Con Telemundo” and “Suelta La Sopa.” 

    Attracted to the world of film production at an early age, Annie earned her Bachelor’s degree in Film/Cinema/Video Studies from the University of Toronto. She spent several years in Hollywood writing screenplays and working her way up the ladder in the production industry, then chose to return to her hometown of Chicago. First engaged with Sarofsky as a temporary office manager, she jumped at the chance to join the warm, supportive, and industrious group on a full-time basis.

    “Further addressing our growth, we have clearly been making a big investment in talent,” Erin explained. “Each person adds not only an expertise in their craft but also a fresh perspective and a welcome excitement that is infused into the work – and into our culture.”

    To learn more about Sarofsky and view all the latest work, please visit https://www.sarofsky.com.

    About Sarofsky
    Director, creative director, and designer Erin Sarofsky kick-started Sarofsky in 2009 and formed a group of extraordinarily talented makers who have been providing their services to leaders in the advertising and entertainment industries worldwide. Today, Sarofsky’s makers use animation, visual effects, motion design and live-action to collaborate with customers from concept to delivery, producing work that is visceral, innovative and diverse. With artistry that encapsulates in-house long format, sublime commercials, brand films, title sequences and much more, Sarofsky’s reputation for breakthrough design, its proven multi-media production expertise, and its fabulous Olson Kundig-designed studio in Chicago’s West Loop all constitute key components of the attraction. Learn more at https://www.sarofsky.com.

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    Roger Darnell
    DWA for Sarofsky
    (828) 424-7698
    Contact via email
    SPW Category:Company News (New start-ups, mergers, joint ventures)
    Tags:commercial productionSarofskySteven AndersonErin SarofskyMain Titles



    AI Point Tracking Speeds Up Complex VFX Tracks In Mocha Pro

    Thursday, June 11, 2026
    Boris FX Mocha Pro 2026.5

    Boris FX Mocha Pro, the renowned 2D/3D planar tracking and masking toolkit, launches its 2026.5 release. New precise AI-driven point tracking changes how VFX artists and compositors approach intricate organic mesh tracking and drifting-track cleanups. The robust update also delivers more detailed automated mattes, new export options to better support studio pipelines, and Windows ARM support on the Adobe plugin and standalone application. “With this release, Point Track ML’s AI tracking joins forces with Mocha’s award-winning planar and PowerMesh trackers. This combination lets artists handle the toughest organic shots while retaining the precise control they need to deliver their highest quality work,” says John-Paul Smith, CEO, Imagineer Systems. “Furthermore, by working closely with our partners at Adobe and Microsoft, we’ve brought Mocha to Windows on ARM with full native performance on the newest hardware.” Effortless Tracking Mocha Pro’s PowerMesh tracking, known for capturing subtle warping in surfaces such as skin and cloth, adds Point Track ML. The potent new tracking mode uses advanced AI to analyze tracks across a sequence, unlike traditional point or planar trackers, which rely on frame-based analysis. Its model, trained to ignore occlusions, lighting, and shadows, lets artists quickly tackle previously difficult tasks such as mesh tracking on creased clothing or where hands move over the tracked surface. Point Track ML also tracks surfaces that turn away from and back towards the camera, a behavior that was impossible even with the planar track. Three more tools round out the speedy workflow with a Refine Mode for... Read More

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