Saucony, a leading global performance-running lifestyle brand, has launched the completely redesigned Hurricane 24, featuring an all-new dual-cushioning system for all-day comfort and protection. Transformed from the ground up, the brand’s new flagship max-cushioned trainer pairs plush, energy-returning PWRRUN PB™ foam with a supportive PWRRUN™ foam frame that cradles the foot with each step, ensuring all-day comfort. Saucony’s signature CenterPath Technology™ provides comfort and protection thanks to a broader platform, higher sidewalls, and an asymmetric profile and rocker shape that guides the runner’s stride from impact to toe-off. The Hurricane 24 also features a breathable engineered mesh upper and an adaptive lacing system for a plush and secure fit. The new model will be available on July 1 at saucony.com and select retailers globally.
“The 24th edition of the Hurricane is back in the lineup after a two-year hiatus as our most cushioned trainer yet,” said Brian Moore, chief product officer for Saucony. “Designed for maximum comfort and protection, the Hurricane 24 is suitable for various activities, whether a long run, a short recovery shake out, or just everyday comfort. This shoe’s dual-cushioning approach features the innovative energy-returning PWRRUN PB foam developed for our Endorphin series but now tuned to provide everyday cushioning, combined with a supportive cradle of our PWRRUN foam for maximum protection. Centerpath Technology utilizes higher sidewalls, a broader platform and a rocker shape to align the foot and ease it from heel to toe; you’ll feel like your feet are getting a cozy, protective hug with every step.”Following their brand presence and campaign sneak peek at Cannes Lions, Saucony released an ad campaig produced by the aptly-named NYC-based production company Team Bubbly. Directed by Miles Warren, the spirited ad sees runners outpacing a sudsy conundrum on city streets and bathtubs into a kaleidoscopic nightlife scene interrupted by free-flowing foam.
Note Executive Producers and Team Bubbly co-founders Andres Rojas and Frank Siringo, “As long-time fans of Saucony, we were honored to help create a campaign to launch the new Hurricane24s. Collaborating with a creative team that had a clear vision was a dream come true—not to mention how bubbly they wanted the world to be. The brief required a fast-paced, dopamine-inducing story, and we knew Miles was the perfect fit.”
Adds Miles, “This is a bold new direction for the brand, and I’m beyond excited to lend my vision to such a fun and energetic concept.”
Screenwork Credits
Client: Saucony
Production Company: Team Bubbly
Executive Producer: Andres Rojas, Executive Producer: Frank Siringo; Director: Miles Warren, Art Director & VFX Producer: Damien Nemire-Pepe, Director of Photography: Justin Derry, Production Designer: Luiza Rosa, Editor: Chris Campion, Wardrobe: Jaime Ortega, HMU: Bianca Duarte, Gaffer: Garland Berenzy, Key Grip: Chris O’Keeffe,
Trinity Operator: Kyle Derry, Associate Producer: Malorie Gill, Associate Producer: Kim Squires, VFX Design and Animation: Alex Liou, Compositor: Evan Ryan, Original Rap: Cakes Da Killa, Female Runner #1: Dessa Delfin, Photographer: Vikram Valluri
About Saucony
Saucony, the ‘Original Running Brand’ and a division of Wolverine World Wide, Inc. (NYSE: WWW), is a leading global performance running brand that fuses innovation, style and culture. Widely recognized for award-winning technologies, including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression and their impact on the world. For more information, visit www.saucony.com.
