Screenvision, a national leader in cinema advertising sales, services and content distribution, is renewing and extending its successful content partnership with REELZ, the only cable television and satellite network devoted to programming that explores the magic of Hollywood. With this renewed deal, REELZ will continue to provide exclusive monthly content with an inside look at Hollywood to during Screenvision’s pre-show, “The Limelight.” The content has proven especially popular with movie-goers nationwide since its launch on Screenvision 2,300-plus theater, 14,000 screen-strong network in April 2012.
“We’re very proud to continue this fruitful partnership with Screenvision and their quality theaters across the country,” said John de Garmo, SVP of Distribution at REELZCHANNEL. “Screenvision’s cinema network is a perfect environment for us to showcase our unique take on Hollywood, entertain moviegoers and build awareness and loyalty for the REELZ brand.”
“REELZ is a terrific partner and we are very pleased to extend this relationship,” adds John McCauley, Screenvision’s Senior Vice President, Strategic Alliances. “REELZ is all about the movies, so this is a very organic partnership, one providing entertaining content that we know resonates with our moviegoers. Be it TV network’s entertainment content , such as REELZ, or a brand’s TV ad, Screenvision’s cinema network offers the powerful complement to TV, resulting in heightened interest and intent.”
REELZ content in Screenvision’s pre-show has brought movie-lovers closer to the people behind and the stars that appear in the films they most love. The “Actor Spotlight” segment has been a recent focus, and provides an inside look on the careers of stars like Ryan Gosling and Dwayne Johnson. The presentation in theaters this March features exclusive interviews with Mila Kunis and Michelle Williams, two of the stars of Oz Great and Powerful. In December, REELZ content gave movie-lovers a retrospective look at some of the favorite holiday movies of the stars.
Proprietary research from Screenvision indicates that content from network TV shows presented in their Limelight movie result in high recall (76%) and also increases interest in watching the show or network on TV. Behind the scenes (74%) and Entertainment News (63%) are among the highest rated elements that moviegoers enjoy seeing in the preshow.
About SCREENVISION
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services to top tier theatrical exhibitors presenting the highest quality movie-going experience. The Screenvision cinema advertising network is comprised of over 14,300 screens in 2,300+ theater locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including 6 of the top 10 exhibitor companies. For more information: www.screenvision.com.
About REELZCHANNEL
REELZCHANNEL—TV About Movies� is the only cable and satellite network devoted to delivering entertaining and fresh programming that explores, uncovers and lives inside the magic of Hollywood. The network is also home to ambitious television events, miniseries and series featuring big stories and big stars as seen with the Emmy�-winning The Kennedys, Ken Follett’s World Without End and the upcoming premiere of the miniseries Barabbas, starring Billy Zane. And, building directly on The Kennedys, REELZ is co-developing a miniseries based on J. Randy Taraborrelli’s highly acclaimed book, After Camelot: A Personal History of the Kennedy Family from 1968 to the Present, with Muse Entertainment slated to premiere in late 2014. With shows featuring movie and entertainment experts, including Leona
