My SPW NewsPage View

The “Print Your Legacy” campaign from Epson is a striking reminder of the power of the printed image as an indelible moment to be captured and preserved. Developed by M&C Saatchi, the multiplatform campaign underscores this importance through the words and images of some of the world’s most renowned photographers.

Video and photographic content is being run across Epson’s social media channels and showcased at Epson.com/printyourlegacy. The accompanying print campaign is featuring in specialist professional photography titles such as Digital Photo Pro and Shutterbug. Throughout the year, photographers, including Steve McCurry and Tim Tadder, are guest curating Epson’s Instagram feed extending the reach of the campaign to the very important digital photography community.

To shoot “Print Your Legacy,” Epson partnered with photographer Tim Mantoani.  In the photographic community, Mantoani is widely known and respected for his Behind Photographs series, which made him the ideal creative collaborator for this campaign.

Over the course of four days, a selection of legendary photographers, including Mark Seliger who famously portrayed the likes of Kurt Cobain and Lenny Kravitz, and Steve McCurry, the artist behind the powerful National Geographic story “Afghan Girl,” were photographed and filmed at New York’s storied Bathhouse Studios. The footage was then edited into a series of shorter form social content videos as well as longer form filmed portraits of the photographers. Each film delves into a variety of subjects ranging from their inspiration, how they got into photography, their favorite pieces of work, through to the power of the print.

As M&C Saatchi Creative Director Maria Smith explains, “Every day, we're flooded with images that we either click, or swipe, or scroll. They're here and then they're gone. And something important gets lost in that interaction. A printed image is a powerful thing. It forces you to slow down and step closer. It asks you to commit. There's never been a better time than now, when so many are taking photos and so few are printing them, for a campaign that reminds us how powerful a printed image can be.”

About M&C Saatchi LA
Founded by Maurice and Charles Saatchi with the principal of ‘Brutal Simplicity of Thought,’ M&C Saatchi is the world's largest independent marketing communications group, with 24 offices in 18 countries and was named runner up for Campaign Magazine’s Agency Network of the Year 2015. The network, one of Ad Age’s Top 10 agencies in the world, employs more than 2,000 people who service over 200 clients, spanning advertising, design, social, content, digital marketing, mobile, public relations, sponsorship and event management. Fifth in Ad Age’s Best Places To Work 2015, M&C Saatchi LA has produced iconic work for Ketel One, Crystal Cruises, Qantas Airways, Epson, Fox, Miramax, ABC, Netflix, the San Diego Zoo, UGG^® Australia, New Mexico Tourism Department, and Google. Social and digital specialists Heavenspot became part of M&C Saatchi LA in 2015, expanding the agency’s reach into the entertainment and technology industries in collaboration with M&C Saatchi SHARE. For more information, please see www.mcsaatchi-la.com.

About Epson Worldwide
Epson is a global technology leader dedicated to driving innovations and exceeding customer expectations in printing, visual communications, quality of life and manufacturing. Epson’s lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies.

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises nearly 72,000 employees in 93 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental burdens.

Epson America, Inc., based in Long Beach, Calif., is Epson’s regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), Twitter (http://twitter.com/EpsonAmerica), YouTube (http://youtube.com/EpsonAmerica), and Instagram (http://instagram.com/EpsonAmerica).