My SPW NewsPage View
Agency McGarrah Jessee reunited with Lucky Post editor Sai Selvarajan to traverse Vancouver Island in a new brand ambassador spot for YETI. “Flip,” released earlier this year, and the new spot “Shockey” weave together stories that are singular in experience and strike at the heart of any viewer who longs to connect with the land.
It’s not hyperbole to say Jim Shockey is a living legend. He’s a hunter, a modern-day explorer, anthropologist, and lover of all things wild. He’s published over 1,000 articles, taking readers along with him on his travels and teaching us all how to yearn for what’s over the next mountain. The new YETI brand message engages the senses with the sights and sounds of the world Jim Shockey inhabits.
“Focused, attune, and candid - what makes these YETI ambassadors tick is the same: being outside,” mentions editor Sai Selvarajan. “We wanted to connect their inner state with viewers - one of peace and place.”
Visceral sound design combined with epic views of Mount Prevost and intimate shots of wildlife and flickering campfires tap into audiences’ senses to ignite YETI’s call to action: Built For The Wild.
To find out more about Lucky Post, please visit: http://www.lucky-post.com/
Agency: McGarrah Jessee
CD/AD: Tim Cole
Producer: Meredith Roach
Production: Rabbit Foot
Creative Head: Jeff Bednarz
Postproduction: Lucky Post
Editor: Sai Selvarajan
Assistant Editor: Juan Vargas
Executive Producer: Jessica Berry
Audio Engineer: Scottie Richardson
Color Artist: Neil Anderson
Finish: Tim Nagle
Jessie Nagel
@ Hype 310.839.9834
Contact Jessie via email
All content presented within the SHOOT Publicity Wire (SPW) release section only of SHOOTonline.com is that of the submitter. Information from this SHOOT Publicity Wire (SPW) news release and others posted to SPW may be redistributed in part or in whole by members of the media, bloggers, and cinema, TV, entertainment, film, commercial, online video production and post, celebrity fan sites as per SPW Copyright Notice.
This SPW NewsPage Post is powered by SHOOTonline.com.
SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.