- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- PDF Back Issues
- Trending Now
- My Membership
My SPW NewsPage View
Tuesday, Oct. 17, 2017
Mike Diva And Lord Danger Take Anna Akana On A Wild Ride With Metro Manners PSA
The Los Angeles County Metropolitan Transportation Authority (Metro) has teamed with creative production studio Lord Danger and Director Mike Diva to present a new campaign which takes a truly original approach to an everyday subject: manners. Close encounters with abysmal behavior on public busses and trains can make simple transgressions feel monstrous and lead to sticky situations. A serious finger wagging approach is easily ignored. Enter: Rude Dude & Super Kind in "Metro Manners."
Rude Dude is a furry manifestation of bad manners: a seat-hogging, door-blocking, food-spilling monster. Super Kind is a J-Pop star by day, Super Hero by night played by Anna Akana who takes on Rude Dude’s transgressions with synth-tastic song. This colorful approach is the brain trust of Metro and Mike Diva, whose timely and astute interpretations of pop culture and digital connectedness has resulted in tens of millions of views. Through Lord Danger, Diva channels his perceptive imagination and hybridized talent (creative direction, directing, editing, vfx and music) for eyeball grabbing branded projects.
Featuring three digital films and an accompanying print campaign, Metro Manners is the first integrated campaign for Diva and Lord Danger. Diva cast Anna Akana (who has over 1.8 million subscribers on YouTube for her weekly series) as the pitch perfect protector of protocol, with Rude Dude designed in conjunction with noted collaborator FONCO.
The campaign was filmed on LA’s Metro, a system that transports over 1.2 million boardings a day.[field_spw_articlevideo2] [field_spw_company_reference]
All content presented within the SHOOT Publicity Wire (SPW) release section only of SHOOTonline.com is that of the submitter. Information from this SHOOT Publicity Wire (SPW) news release and others posted to SPW may be redistributed in part or in whole by members of the media, bloggers, and cinema, TV, entertainment, film, commercial, online video production and post, celebrity fan sites as per SPW Copyright Notice.
This SPW NewsPage Post is powered by SHOOTonline.com.
SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.
MySHOOT Company Profiles
Recent and Tags duplicate
Dec 14, 2019
Dec 14, 2019
Dec 13, 2019