NEW YORK --(SPW)--
Black Spot and Universal Kids created a new winter wonderland anthem spot that is magical and very danceable.
Black Spot and Universal Kids designed a dazzling world complete with a blue crystal forest, custom-designed costumes, atmospheric lighting, Ruth B.’s upbeat track “Young,” and adorable, energetic kids.
The focus was on every detail – from casting and set design to art direction and lighting – to create this stunning footage.
Black Spot’s Executive Producer Carla Sacks comments: “We had a great collaboration with the Universal Kids team. And knew we would make something special here. Strong production design, the right casting, stylists who were ready to hand-sew for a custom wardrobe. We all worked together to bring a little magic to the screen.”
With Black Spot’s Senior Editor Ben Whitten and Vranizan Design at the wheel, the post-production team got to work, creating a full campaign that included anthem spots, network IDs, and bumpers, plus a full network toolkit.
Said Whitten, “This is just the kind of challenge we love. Everyone pulled together to show the joy in every frame, and we were thrilled to have a collaborative client with a clear vision in the process.”
About Black Spot
Based in Soho, Black Spot is a creative content agency. It offers award-winning ideation, strategy, and production to completion, editorial, design and in-studio services. Black Spot’s talented Creative Directors, Producers, Writers, Editors and Designers have won the gamut of accolades on behalf of clients such as NBC-Universal, USA Network, Syfy, Bravo, Nickelodeon, Comedy Central, BET, Spike, Food Network, PBS, IFC, Sundance and TBS.
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