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The Golden Trailer Awards, the entertainment industry's most anticipated annual celebration acknowledging the most outstanding achievements in motion picture and television marketing, announced the nominees in the 19th annual competition that has emerged as the most recognized event devoted to the artistry of film marketers and companies that create movie trailers, commercials and posters worldwide. Evelyn Watters, Golden Trailer Awards Executive Director, announced the 2018 nominees along with the show's Executive Producer Monica Brady. GTA 19 will take place on Thursday, May 31st at the Theatre at the Ace Hotel in Downtown Los Angeles where comedienne and actress Michelle Buteau (“The Tick,” “Broad City,” “Key & Peele”) will host and emcee the fun-filled evening.
Netflix and Warner Bros led this year's nomination tally by studio, each with 61 nominees. Netflix was represented by their work on films and series including “Stranger Things: Season 2,” “The Crown,” Icarus and Mudbound am
The Shape of Water and Hitman’s Bodyguard earned the most nominations of any film by title with 8 nominations a piece followed by Black Panther, Thoroughbreds, and “Westworld: Season 2,” each of which scored 7 nominations.
The Golden Trailer Awards are presented live on stage to nominees in diverse categories that range from serious to lighthearted, including Best Summer 2018 Blockbuster Trailer, Best of Show, and the most popular award of the night: the Golden Fleece Award, bestowed on the best trailer for the film where the marketing was considered better than the film itself.
Said Watters, “The major story line heading in to Cannes this year was ‘No Netflix’. In the Golden Trailer competition, Netflix and Warner Bros. are tied with 61 nominations. This is the new world, where art intersects with commerce on demand, and the ‘Netflix Effect’ on the industry cannot be ignored.”
Said Brady, “This is the first year that a streaming service has been such a force in our competition so congratulations to Netflix and to Warner Bros., and to all of our amazingly talented nominees. Each year, this competition gets harder and harder. Not just because of the sheer number of entries our judges have to consider. The artistry and skill that goes into perfecting great trailers, commercials and posters deserves our fullest recognition and appreciation. They are the cornerstone of what drives our awareness of movies and great entertainment week after week and they are one of the most important components of marketing campaigns. The Golden Trailer Awards celebrate all of the heroes behind the scenes - the stealth players who work long hours to create these amazing marketing gems that we love to watch online or during the pre-show in our favorite theaters.”
17 of the top honors are presented "live" on stage at the celebratory show, which routinely sells out and draws a heavy industry crowd of studio and network marketing executives, representatives from creative agencies, media and celebrities.
In total, Golden Trailer Awards are presented to winners across 108 diverse categories. Last year, more than 1,100 studio marketing executives, movie fans, celebrities and trailer editors were on hand to celebrate as Open Road Entertainment and AV Squad’s work for Warner Bros. Wonder Woman trailer titled “What She Is” won the Best of Show Prize and the top honor for Best Fantasy/ Adventure Trailer.
Legend: Film Title, Studio, Trailer House or Creative Vendor
For more information, and tickets to the show, please visit www.goldentrailer.com. When on social media, please use #goldentrailer19.[field_spw_articlevideo2] [field_spw_company_reference]
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