My SPW NewsPage View

As a reflection of the rapidly changing entertainment industry landscape, Mob Scene, one of Hollywood’s leading entertainment marketing agencies for major motion picture studios, television networks, and streaming services, continues to diversify to meet the current demands of the industry. As such, the company has launched a dedicated Broadcast & Streaming Group, naming industry veteran Cary Sachs to the newly created position of Executive Vice President of Broadcast and Streaming. The new division will build upon – and expand – Mob Scene’s current work within the broadcasting and streaming arenas. The announcement was made today by Thomas Grane, CEO, Mob Scene.

In his new post, Sachs will report to John Zaffarano, Mob Scene’s President, Global Creative Marketing. Sachs will be responsible for leading and expanding the agency’s existing capabilities further into those areas by offering clients trailers, promos and sizzle reels, along with in-house shoots, print, international capabilities and experiential events, including 3D projections, screen installations, cross-promotional events, and domestic/international branding events.                                                                

Sachs brings an impressive list of clients to Mob Scene, including Disney Channels Worldwide, ABC, NatGeo, Sony Television, CBS, USA, MTV, ITV, WGN America, Fox Sports, TBS, TNT, Keshet, and Amazon Studios, among others. They join Mob Scene’s existing TV and streaming clients, which include Nickelodeon, Netflix, VH1 and Hulu, to name a few.

Regarding Sachs, Grane said. “Our launch of a formal Broadcast & Streaming Group reflects our increased commitment to this exciting and important segment of the entertainment industry. We are delighted that Cary has joined our team.”

Adds Zaffarano, “Cary approaches his creative work differently through his unique editing style, writing and personal service. His vast experience will help to diversify Mob Scene by expanding our creative capabilities into new areas of opportunity in the Broadcast and Streaming arena.”

Said Sachs, “I am thrilled to join the Mob Scene team, especially because they are making all the right moves in positioning themselves as an exciting media destination for the future. Aside from being known for high-end production, Mob Scene’s considerable offerings will allow me and my team the ability to provide a full-service agency experience for our clients.”

About CARY SACHS
Prior to joining Mob Scene, Cary Sachs had founded and became President of the Television & Streaming division for Ant Farm in Los Angeles. He is an award-winning television executive who has worked in the entertainment industry for 20 years. Sachs has earned eight Telly Awards, four Mobius Advertising Awards, two Key Art Award nominations, and ten PROMAX International Gold Medallion Awards - the award of excellence in its field. He was most recently nominated for four 2018 Promax Awards.

Before joining Ant Farm, Sachs had been Chief Marketing Officer and Senior VP at Pongo in Hollywood for 11 years. There, he worked on behalf of such top clients as Disney Channel, Disney XD, Disney Junior, Disney/ABC Domestic Television, Twentieth Century Fox Television, National Geographic Channel, NatGeo Wild, GSN, Freemantle, as well as the CBS and FOX networks.

Sachs earned a BA Degree from Kent State University in Film Production and Studio Art, and an MFA Degree in Film Production from the University of New Orleans.

About MOB SCENE
Mob Scene, the winner of eight 2017 Clio “Key Art Awards” for Excellence in Entertainment Marketing, is more than just a full-service Hollywood agency. The company, founded in 2006, is a creative destination with a passionate and collaborative environment that inspires imagination, cultivates top talent, and delivers premium service.

Mob Scene has diverse experience that spans advertising, branded integration, traditional film and television production, and post-production. The agency’s creative capabilities run the gamut: from short Instagram videos to 90-minute live broadcasts to complete 360-degree campaigns, as well as trailers, promos, documentaries, and unique, behind-the-scenes added value content. In addition, Mob Scene has also produced five television shows.

Recent Mob Scene projects have included work promoting such hit films as “Ready Player One,” “Wonder Woman,” “The Greatest Showman,” “Jumanji: Welcome to the Jungle,” “A Quiet Place,” “Bright,” “Murder on the Orient Express,” “Three Billboards Outside Ebbing Missouri,” “Justice League,” “The Fate of the Furious” “Fantastic Beasts and Where to Find Them,” “Deadpool,” and “The Post,” to name a few. Among the agency’s television projects have been campaigns promoting “Ozark,” “Orange is the New Black,” “Stranger Things,” “The Walking Dead,” “The Handmaid’s Tale,” and dozens more.

Mob Scene is located at 5750 Wilshire Blvd., Suite # 530, Los Angeles, CA, 90036. Phone is 323/648-7200. Please see: www.mobscene.com