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Tuesday, Sep. 4, 2018
Dog Whisperer Reaches New License Deals: Unitrex and European Home Designs Are Newest Licensees to Join Growing Portfolio
Dog Whisperer Productions has announced two new licensing deals for products inspired by the globally syndicated, long-running, multiple Emmy® Award-nominated television series the Dog Whisperer. The new deals are with industry-leaders European Home Designs (dog toys, beds, and related products), and Unitrex, (newly-developed aromatherapy related products).
All American Licensing, the Dog Whisperer Production’s exclusive licensing agency, brokered both deals.
The new Dog Whisperer licensing deal with European Home Designs will cover a comprehensive line up of products ranging from toys, dog beds, crate mats, blankets and throws, collars, leads, travel products, cooling mats, harnesses, grooming and cleaning, apparel to gift sets. Each Dog Whisperer product will incorporate specific training tips and unique messages for the dog owner to help reinforce the Dog Whisperer philosophy of improving the bond between the dog and the human.
Concurrently, Unitrex’s Dog Whisperer licensing deal will be an expansion of its industry-leading aromatherapy business to homes with dogs and will include a variety of diffusers, humidifiers, sprays and essential oils. Unitrex will debut its Dog Whisperer product line, including key new items like CBD blended essential oils, dog tags with “calming” oils, and air fresheners at next month’s Natural Products Expo - East.
“Our selection of licensees truly match up with the mission of the Dog Whisperer brand which is to bring innovative teaching elements with all Dog Whisperer themed products, stated Michael Gottsegen, Co-Founding Partner at All American Licensing. “All new products will be authenticated with Dog Whisperer holograms distinguishing them from other similar merchandise.”
Episodes of the Dog Whisperer TV series are currently airing on the CW Network, after having played for 10 years on the National Geographic Channel. The series has received multiple, Primetime Emmy® Award nominations, ALMA Awards, DGA Awards, and Imagen Foundation Awards, along with a People’s Choice Award for “Favorite Animal TV Show.”
Jack Elbaz, President of European Home Designs, commented, “Dog Whisperer is a wonderful television series that captivates and educates viewers - many of which are dog owners. We are thrilled to work with this brand to create products for consumers to be able to become their own ‘Dog Whisperer’ to their pets.”
“Unitrex is proud to expand its collection of health and wellness products to include a wide range of ‘Dog Friendly & Pet Safe Aromatherapy,’” said Les Wagenheim, CEO of Unitrex. “Our leading brand in diffusers, essential oils, and now pure CBD hemp oil products is a perfect match for the most celebrated name in the pet industry. Our extensive collection of Dog Whisperer wellness products is scheduled to launch at the Natural Products Expo in Baltimore next month.”
About DOG WHISPERER PRODUCTIONS
It began on the National Geographic Channel, when viewers were first invited to get to know their canine companions better, by focusing on their dog’s needs, not just their own. Since then, the Dog Whisperer television series has aired in more than 100 countries, inspiring millions of dog lovers everywhere to become more responsible owners…to become their dog’s best friends. To learn more about The Dog Whisperer community visit http://www.dogwhisperer.dog/
About EUROPEAN HOME DESIGNS (EHD)
EHD has been a leading manufacturer for pet supplies since 2003, marketing products under their label Bow-Wow Pet. Based out of NYC, the company’s focus has always been providing customers and consumers with innovative, fashionable and fun products for their pets. EHD’s product line consists of branded product as well as private label for many of the largest retailers in the U.S. and Canada. For more information on EHD please visit www.bw-pet.com
Founded in 2012, the Cleveland, Ohio-based Unitrex SpaRoom personifies lifestyle products for healthy living. The company promotes wellness throughout the range of its colorful, design-oriented aromatherapy products. The contemporary look is carried out with a daring approach to “feel-good” that fits right in with leading therapy and lifestyle emporiums. This year, Unitrex will expand its collection to bring health, wellness, and a loving relationship between dogs and their owners, with the addition of the Dog Whisperer brand to its portfolio.
About ALL AMERICAN LICENSING
All American Licensing is a full-service licensing agency specializing in licensing, retail development and product integration. AAL has an impressive and diverse roster of clients ranging from top consumer brands to world-class resort brands, lifestyle and pet brands. Founded in 2011 by veteran licensing executives Tim Rothwell and Michael Gottsegen, All American Licensing provides its clients with a global network of best-in-class manufacturers; turnkey brand representation from legal and financial services to retail development to personalized road maps to success. The company is headquartered in Los Angeles, with offices in Charleston, SC and Charlotte, NC and Canada. For more information on All American Licensing, please visit http://www.AALMG.com.
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